On today’s episode, we’re joined by Sahil Patel, CEO at Spiralyze, provider of data-driven performance Conversion Rate Optimization (CRO) services.

We talk about:

• How effective most companies’ websites are at lead gen 
• 3 common mistakes that lower website conversions
• What to put on your homepage instead of boring stock images of people in a conference room
• Why you should review your website translated into a language you don’t speak
• The importance of talking about not just the ups, but also the downs in business