According to TJ Hudak, "It is an emotional roller coaster when you're selling a business."

Recently, he worked with WebsiteClosers.com to sell his company, Paper Box SEO.

Selling can be a tumultuous experience, filled with ups and downs that need to be managed skillfully. Emotions run high, but with the right approach, the process can be navigated successfully.

So how did TJ and the WebsiteClosers team do it? And what advice can they give to those looking to eventually sell?

Let's find out!

Previous How I Built and Sold This Episodes

How Cristina Van Osten Revolutionized and Exited the Pigments Industry

How a Dog Training Guru Built and Sold Her Business

Breakthrough in Hair Care, Overcoming Tragedy, and a Successful Exit, with Beth Di Maio

From Kickstarter to Successful Exit, with California Beach Company’s Austin Wright and David Shoham

Laser Precision: How Strikeman CEO Scott Hutchison Built and Sold his Company

Netpicks’ 7-figure exit in the day trading industry

An ecommerce exit in the $150B+ supplements market

Cryptocurrency and Ecommerce: Brothers Bryan and Colin Aulds’ Successful Exit

How this 22-year-old built his eCommerce brand and exited for 7 figures

A high performance exit with GWA Auto Parts’ Gregg Alper

How RARI Exited the Supplement Space by Rising Above with Real Ingredients

How Adam Spiegel Built and Sold Ownloop

This episode of Deal Closers is hosted by Nate Lind, brought to you by WebsiteClosers.com, and is produced by Earfluence.

Hosted on Acast. See acast.com/privacy for more information.

The way we handle payments is crucial to the success of any E-commerce businesses. The payment solutions market is pretty fragmented, and sometimes we hear about potentially groundbreaking innovations like instant direct payments. But you've got a million things on your mind, so the 3% cost of processing isn't all that concerning.

Except if you do $2M in sales, that's $60,000 to your payment processor. And what about the cost of any fraud you encounter? Typically, that's on you.

So it's a serious topic, and to shed light on payments for E-commerce, we're joined by Marshall Greenwald, the founder of Ionia.

With Marshall, we discuss:

(00:00:42) Instant Funding and Fraud Protection: ionipay Revolutionizing Payment Processing

(00:03:18) Streamlining Payment Processing for Merchants

(00:08:36) AI Revolutionizing Payment Processing Efficiency and Security

(00:13:06) Compatibility and Cost Analysis of Payment Upgrades

This episode of Deal Closers is hosted by Nate Lind, brought to you by WebsiteClosers.com, and is produced by Earfluence.

Hosted on Acast. See acast.com/privacy for more information.

The B2B E-commerce landscape is evolving rapidly with new trends and technology shaping how businesses interact and transact with one another. From advanced digital tools to shifting buyer expectations, staying ahead of B2B E-commerce requires understanding these changes and adapting effectively.

Let's shed some light on the latest trends and strategies.

With Jason Greenwood, we discuss:

(00:04) - B2B E-commerce Consolidation

(05:16) - Expanding into B2B for D2C Brands

(10:43) - Digital Transformation in B2B

(11:09) - Digital Tools in B2B E-commerce

(21:41) - Consulting for B2B Technology Implementation

This episode of Deal Closers is hosted by Nate Lind, brought to you by WebsiteClosers.com, and is produced by Earfluence.

Hosted on Acast. See acast.com/privacy for more information.

One of the most annoying parts of running an Ecommerce business is paying taxes. It's not so much that you have to pay the taxes (ok, that's not very fun). But oftentimes the bigger problem is making sure you're doing it the right way. And you're doing it on time. And you're paying enough taxes. But...

• Are you paying too much in taxes?
• As an Ecommerce business owner, how are you collecting the taxes and delivering that money to the right place, whether it's the federal government or the states?
• What if a customer is in a different state? Then are you required to collect taxes for that state? And how do you actually remit them?
• Why is it so hard to pay your taxes correctly for a small business owner?

This is a complex topic, and unfortunately we see taxes hold up a lot of transactions when we get ready to sell companies. Fortunately, we've brought on someone to the show today who can help with these questions - Lahari Neelapareddy, Founder and CEO of TaxHero.

This episode of Deal Closers is hosted by Izach Porter, brought to you by WebsiteClosers.com, and is produced by Earfluence.

Hosted on Acast. See acast.com/privacy for more information.

Alex Bieker has successfully grown several businesses, such as Spiral Bible and Lume Cube, by emphasizing profitability, lean operations, and effective return on investment.

Today, Alex shares actionable strategies for building scalable, sellable, and profitable e-commerce businesses, highlighting the importance of understanding financial metrics, maintaining a strategic approach to marketing, and continuously learning and adapting to the evolving digital marketplace.

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This episode of Deal Closers is hosted by Izach Porter, brought to you by WebsiteClosers.com, and is produced by Earfluence.

Hosted on Acast. See acast.com/privacy for more information.

Today we're talking about the power of targeted messaging and offers, and the secret to driving successful digital marketing and lead conversion.

Davey Jones understands buyer personas, and why it's critical to address the question, "Can you really do that for someone like me?"—a query that reassures customers about the product's relevance to their needs.

By effectively leveraging tools such as discount campaigns, in-cart bump offers, and A/B testing, Davey believes businesses can fine-tune their messaging to resonate deeply with their target audience and drive sales.

And that's exactly what we all want - more sales and more profitability. So let's find out how!

(00:03:46) E-commerce Lead Generation with Targeted Popups

(00:06:41) Strategic Checkout Discounts for Increased Sales

(00:09:19) Conversion-Boosting Exit Intent Strategies

(00:17:10) Personalized Lead Generation with Interactive Quizzes

(00:24:18) Leveraging Email Lists for Business Success

(00:26:51) Boosting Cart Value with Bump Offers

(00:36:53) Boost Conversion Rates with Badao's Pop-Up Tools

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Davey Jones is the CEO of BDOW and the co-host of the Brands that Book Podcast.

This episode of Deal Closers is hosted by Izach Porter, brought to you by WebsiteClosers.com, and is produced by Earfluence.

Hosted on Acast. See acast.com/privacy for more information.

It can be tricky to grow your company while trying to sell it, because growing and selling are both full time jobs and then some.

So how can a founder be expected to do all the things to maximize the offer?

Today, “entrepreneurologist” Robbie Hardy joins us to answer this question. She and host Izach Porter discuss:

• The importance of maintaining operational excellence and long-term growth to attract potential investors
• Documenting standard operating procedures (SOPs) to enhance business value
• The role of financial indicators and realistic projections in transactions
• Deal structures
• Sales cycles
• Negotiation tactics
• The balance of it all!

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Robbie Hardy is the Executive Mentor in Residence at Duke University, angel investor, author, and keynote speaker.

This episode of Deal Closers is hosted by Izach Porter, brought to you by WebsiteClosers.com, and is produced by Earfluence.

Hosted on Acast. See acast.com/privacy for more information.

Many founders who are building up their businesses want to sell one day. It sounds like a dream, and it certainly can be.

But the reality is it can also be very complicated, and not everyone is ready for the mental gymnastics and identity crisis of not leading your own company any more.

So how can we best prepare for the exit and train the next owners as well, so the company's next phase is set up for success?

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Cindy Anderson is the Founder and CEO of Thinc Strategy, which helps owners and leaders intentionally create the value they want for themselves, their team, and their business through every life cycle of the business. 

This episode of Deal Closers is hosted by Izach Porter, brought to you by WebsiteClosers.com, and is produced by Earfluence.

Hosted on Acast. See acast.com/privacy for more information.

One of the KPIs buyers are looking for when analyzing a business is its conversion rate - the number of users who converted as a percentage of the total number of users that visit your site. A steadily increasing conversion rate can mean that your brand is becoming better known or your messaging is more attractive - and that’s something that’s attractive to the buyer as well.  

A decreasing conversion rate - unless you’re getting a lot more users to the site - that could indicate something’s wrong.

So what are the vital metrics we need to analyze to move towards maximizing CRO?

Courtney Lindau Lee is the Partner and Head of Practice at Nimble Gravity.

This episode of Deal Closers is hosted by Izach Porter, brought to you by WebsiteClosers.com, and is produced by Earfluence.

Hosted on Acast. See acast.com/privacy for more information.

Louie Torres is a first-generation American whose family comes from Ecuador. His mom had Louie when she was 18, and he didn't have another sibling until he was 10. So he had a lot of time to himself where he would script up his own movies or set up his Star Wars collection or just dream. And part of that dream was to find a way to make some cash.

Today we share Louie's story of how he built and sold his digital marketing agency, Unleashed Consulting, after it pivoted twice, and after it nearly all came crashing down just months before he sold it. 

Previous How I Built and Sold This Episodes

How Cristina Van Osten Revolutionized and Exited the Pigments Industry

How a Dog Training Guru Built and Sold Her Business

Breakthrough in Hair Care, Overcoming Tragedy, and a Successful Exit, with Beth Di Maio

From Kickstarter to Successful Exit, with California Beach Company’s Austin Wright and David Shoham

Laser Precision: How Strikeman CEO Scott Hutchison Built and Sold his Company

Netpicks’ 7-figure exit in the day trading industry

An ecommerce exit in the $150B+ supplements market

Cryptocurrency and Ecommerce: Brothers Bryan and Colin Aulds’ Successful Exit

How this 22-year-old built his eCommerce brand and exited for 7 figures

A high performance exit with GWA Auto Parts’ Gregg Alper

How RARI Exited the Supplement Space by Rising Above with Real Ingredients

How Adam Spiegel Built and Sold Ownloop

T-Shirts, Pests, Gas, and Social Security: Elliot Marks’ 4th Exit

This episode of Deal Closers is hosted by Jason Gillikin and Izach Porter, brought to you by WebsiteClosers.com, and is produced by Earfluence.

Hosted on Acast. See acast.com/privacy for more information.