Search Engine Optimization (SEO) can seem confusing and mysterious. And the SEO industry seems to have more scam artists and spam emails than the weight-loss industry. But we all want to rank on Google to get free organic search traffic to our websites, especially for relevant keywords, because of the high potential impact on the bottom line. So what works and what doesn't in SEO? And do small Ecommerce sites have a chance against the big players like Amazon and Walmart?

Michael King is the founder and CEO of iPullRank and has been in the SEO space since the Wild Wild West days in 2006.

Deal Closers is hosted by Izach Porter and is produced by Earfluence.

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Ecommerce is ever evolving, and sometimes it's hard to keep up. Today, WebsiteClosers.com co-founders Jason Guerrettaz and Ron Matheson give us the State of Ecommerce in 2022 so you can stay up-to-date on trends, tools to use, and how to grow your Ecommerce business.

Deal Closers is hosted by Izach Porter and is produced by Earfluence.

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Ecommerce is always changing because of the technology that's available to us - in sales, marketing, conversions, product reviews, and analytics, or your CRM (and actually many more), we need to know what the best technology apps and services are that are going to give us an advantage over our competitors. So today, we chat with Derric Haynie, Chief Ecommerce Technologist at Ecommerce Tech, which specializes in keeping your tool stack up to speed with the growth of your store.

Deal Closers is hosted by Izach Porter and is produced by Earfluence.

Hosted on Acast. See acast.com/privacy for more information.

It’s a simple concept really - people want to buy things that other people have already bought and have given their approval. Good recommendations for a product means more people will buy, and bad reviews mean the product might flop. But here’s the thing: As an ecommerce business, you almost certainly need to have product recommendations available because of these stats: 

• 54% of retailers reported product recommendations as the key driver of the average order value in the customer purchase. 
• 75% of customers are more likely to buy based on personalized recommendations.
• 37% of shoppers that clicked a recommendation during their first visit returned, compared to just 19% of shoppers that didn't click a recommendation

So as an ecommerce company, how do we leverage product recommendations to maximize conversions and order size?

Today we welcome Michael Prichard, CEO of Skafos.ai, to tell us about a new way to do product recommendations.

Deal Closers is hosted by Izach Porter and is produced by Earfluence.

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What happens when your ecommerce business is doing well and scaling, and someone starts asking questions about buying the business. It sounds amazing, but are you even ready for the conversation? Today, Christian Rivera from The eCommerce Accountants comes on to talk about how you can get your business ready for an exit.

Deal Closers is hosted by Izach Porter and is produced by Earfluence.

Hosted on Acast. See acast.com/privacy for more information.

When you're relying on apps or websites that you don't own to sell your products, it can be pretty scary. Sometimes, when we think we have things figured out, the goalposts really start moving on us. You have Facebook nailed down, the revenue is rolling in and then, something changes and things just drop off a cliff. In a post iOS 14 world, this happens all too often - but Alex Fedotoff is here to tell you how to protect your eCommerce business.

Alex Fedotoff started his eCommerce journey as a cookie salesman, making $100 a month from his parent's apartment in Ukraine in 2014. Now, he’s the founder of eCommerce Scaling Secrets and the founder of several seven and eight-figure eCommerce brands. In this episode, he shares some of his secrets to eCommerce success even as things change.

Deal Closers is hosted by Izach Porter and is produced by Earfluence.

Hosted on Acast. See acast.com/privacy for more information.

When you’re starting your e-commerce business, your sole focus is getting the business off the ground. Constantly on your mind are things like, How do I set up my website so it’s functional and attractive? How am I handling shipping? Do I build a team right away or do I take it slow? Where should I spend my marketing dollars?

One thing you’re probably not thinking about is your exit strategy - and building a team around you to help you think about that on day one.

Pradeep Aradhya is the founder and CEO of Novus Laurus, serial Board member, and member of the Forbes Business Council.

Making an Advisory Board Work for Your Company, by Pradeep Aradhya

Deal Closers is hosted by Izach Porter and is produced by Earfluence.

Hosted on Acast. See acast.com/privacy for more information.

California Beach Company was founded by Austin Wright and David Shoham. If you look up their names or the company now, you’ll see the pretty. You’ll see the Kickstarter success story, the millions of dollars in revenue, the advice they give to other entrepreneurs, the exit (with help from WebsiteClosers.com). But what you might not see is how they got here, the struggle they went through and the failures throughout their path to success.

Deal Closers is hosted by Izach Porter and is produced by Earfluence.

Hosted on Acast. See acast.com/privacy for more information.

Here’s the problem we see at Website Closers. A company gets the big exit it’s looking for, and all of a sudden they have more in their bank account than they’ve ever had before. They’re not just paper rich, they’re actually wealthy. Except when you make a lot of money, Uncle Sam wants his cut as well.  So how can you prep your company so that you don’t see the unexpected tax bill?

Today, tax prep expert Richard Ehrlich gives us his tips.

Richard (Linkedin) is the CEO of International Liquid Capital and managing partner of the Secure Wealth Planning Group.

Deal Closers is hosted by Izach Porter and is produced by Earfluence.

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Many of us shop online with the express expectation that the items we purchase will be easily returned if we’re not satisfied with them… But how many of us have considered what happens to those products after we ship them back to the retailer?

Brandon Dupsky is the co-founder and CEO of Back-Track, a company dedicated to helping online retailers recover the profits lost to surplus inventory and customer returns. He joins us today to talk about what he likes to call his “billion dollar mission to save e-commerce” and how the company is working toward achieving that goal. 

In episode 4, season 2 of The Deal Closers, Izach and Brandon discuss some common mistakes that sellers are making, the multiple steps Back-Track takes to ensure their clients can recover their losses, and what their cash flow process looks like. Listen and learn how Back-Track helps clients diagnose the flaws in their products that spur returns and why sellers need to spend way more time researching how to be competitive. 

In this episode, you will learn:

• Some background on Brandon’s experiences in e-commerce (01:04)
• The usual route that a product returned to Amazon takes after it’s shipped back (05:24)
• Exactly what Back-Track’s process looks like (07:39)
• Why Back-Track doesn’t need a 100,000 square foot warehouse to efficiently meet their goals (13:20)
• Some of the common flaws that Back-Track sees that cause buyers to initiate returns (15:12)
• How Back-Track is striving for sustainability (18:48)
• What the typical product and price point looks like for Back-Track (22:11)
• What Brandon believes is the most interesting e-commerce ecosystem (26:09)

Resources:

• Website Closers

Connect with Brandon Dupsky:

• LinkedIn
• Facebook
• Back-Track
• Buyboxclub.com

Connect with Izach Porter:

• LinkedIn

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