Nir Eyal sold his first company to private equity, went to Stanford, and spent the next decade studying why people do what they do, writing three books that sold over a million copies and making early investments in Canva, Kahoot and Eventbrite off the back of his own framework.

The thing that underpins everything, the habits, the distraction, the motivation, is belief.

Beliefs sit in the middle, and they're malleable. Your labels become your limits, and the most dangerous words in the English language are whatever comes after "I am."

Beyond Belief: https://www.nirandfar.com/beyond-belief/

00:00 Introduction
02:04 Nir Eyal's journey to habit-forming product design
04:29 Key differences between "Hooked" and "Indistractable" books
10:00 Internal triggers driving distraction and behaviour
15:51 Study on persistence and beliefs' impact on performance
19:58 Building belief in yourself and others for motivation
22:14 Differentiating between beliefs, facts, and faith
26:16 Influence of "entrepreneurial alertness" on opportunity recognition
29:39 Shifting limiting beliefs and their impact on motivation
34:31 Inquiry-based stress reduction process explained
40:42 Developing a portfolio of perspectives on beliefs
48:33 Creating habit-forming apps and the importance of frequency
53:00 Role of investment phase in product improvement
56:01 Emotional inquiries to aid decisions and break bad habits
58:57 Redefining emotions as physiological reactions to foster growth

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Website: https://www.nirandfar.com/

Timothy Armoo sold his first company at 17 from a council estate in Peckham, £110K for an online magazine he'd built in eleven months. By 27, he'd sold Fanbytes in the biggest deal the influencer marketing industry had ever seen.

The through-line across every deal: Timo never built to build. From day one, Fanbytes was designed for the consolidation wave he saw coming in influencer marketing, the same way it happened in radio, TV and PR. His job, as he tells it, was simple. Don't die.

What he's doing now is the opposite of what made him famous. Forget building audiences for brands. He's buying them, hyper-niche media businesses where people are irrationally passionate, because that's where the margins are and that's where the next wave of consolidation is heading.

What's Stopping You?: https://tinyurl.com/bdruzb9u

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00:00 Introduction
04:17 Building Fanbytes with the intention to exit
08:25 Realisation of entrepreneurship as a way out
16:39 Securing an interview with Richard Branson
22:27 Insights from Timothy's book "What's Stopping You?"
35:32 Using content marketing for business growth
39:14 The role of authenticity in personal branding
46:25 Strategies for managing large sums in business
53:43 Importance of timing in exiting businesses
01:03:35 When is the best time to exit a business?
01:08:29 Challenges of raising entrepreneurial children

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Website: https://timothyarmoo.com/

​Callum Laing, good friend and long-time business partner, arrived in Bangkok at 29, knowing nobody, stood outside his first networking event for ten minutes and went home. That failure forced him to figure out how networks actually work, and led to a framework now behind 100+ public acquisitions.He's ruthless about three things: connections only matter if you're the one running the room, not attending it. Authority comes before opportunity, a board seat opens doors no pitch deck ever will. And equity is the only thing that creates real wealth, even if you didn't found the company.Join Harbour Club now : https://bit.ly/4xzLfrCJoin the Free 21-Day Email Course : https://bit.ly/3QxvlgG00:00 Introduction01:10 Callum Laing and expat experiences06:19 Building a network from scratch in Bangkok09:21 Developing the CARES framework for success13:01 Importance of clear branding and authority18:02 Progressive partnerships and leveraging opportunities22:14 Building authority through board membership27:23 Creating value as a board member32:06 Equity for connections and business growth37:28 Guild community and relationship-driven capital raising39:02 Service-oriented approach in entrepreneurship41:08 Recommended resources and Callum's books43:52 Closing thoughts on joint ventures and inside access→ Follow JeremyLinkedIn: https://www.linkedin.com/in/jeremyharbour/Instagram: https://www.instagram.com/harbour.jeremy/Website: https://www.jeremyharbour.com/→ Follow Deal JunkyInstagram: https://www.instagram.com/dealjunkyjeremyharbour/TikTok: https://www.tiktok.com/@dealjunkyjeremyharbour→ Follow CallumLinkedIn: https://www.linkedin.com/in/callumlaing/Website: https://callumlaing.com/

John Mullins sold pasta from a borrowed kitchen before opening a single store, then built a TED Talk watched by 4.5M people on why entrepreneurs win by breaking the rules big companies live by.

He's ruthless about three things: solve one narrow, painful problem, not a broad market. Get customers to fund you before investors. Borrow the assets you need instead of buying them.

The biggest mistake founders make: copying what successful companies do after they've already won, not what actually got them there.

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00:00 Introduction04:03 How Dragon’s Den shifted the UK's view on entrepreneurship 13:12 The origins of the seven domains framework 18:44 The tech behind AI isn’t the biggest business opportunity 25:01 Break the Rules and the real value of “yes we can” 30:09 The timeless fundamentals of a good business 36:43 Building credibility without capital through smart experimentation 41:01 Starting with a narrow niche leads to breakout growth 49:23 Borrowing assets beats building from scratch early on 54:35 Why most “Uber of X” startups completely miss the point 57:46 Applying entrepreneurial thinking to acquisition deals

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Ben Kelly's pivot came from JP Morgan's private wealth desk. Every $30M+ client got there the same way: built a business and sold it.

He ran his first acquisition as a side hustle, taking a gym CRM from $12K to $100K MRR while still employed and matching his JP Morgan salary without quitting. His fourth deal taught him due diligence the hard way: $800K in accounts receivable with no deposits attached. He closed it down and hasn't cut corners since. His current accounting firm rollup buys at 2.5x EBITDA and exits at 10-12x.

You don't get paid until the end. That's the whole strategy.

00:00 Introduction
03:00 Transition from military to acquisition entrepreneurship
06:45 Experience at JP Morgan and private wealth management
12:15 First deal experience using networking and LinkedIn
19:30 Evolution to current strategies in business acquisitions
28:00 Challenges and strategies in the current economic climate
36:00 Navigating acquisition entrepreneurship's learning curve
43:40 Due diligence and creating an internal team
50:20 Balancing family life and entrepreneurship
55:10 Final thoughts on family as a foundation for success

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Website: https://www.benkelly.co/

Sabri Suby's first lesson selling ink cartridges from a shipping container: nobody cares about your company, they care about themselves. He flipped his pitch from saving the planet to asking prospects for a model number and offering money, and instantly became the top salesman. This insight led him to King Kong, where he saw the gold rush: most agencies have no idea what they're doing.

Join Harbour Club now : https://bit.ly/4vqzIZJ

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On Shark Tank, he's ruthless about three things: founders must pitch clearly without excuses, prove they've survived real hardship, and know their numbers.

The biggest mistake founders make is copying what successful people did after they won, not what got them there.

00:00 Introduction04:15 Realisation and turning point in sales approach10:00 Transition to entrepreneurship and SEO discovery17:09 King Kong's unique performance-based model22:02 Entry into Shark Tank and its impact28:25 Importance of resilience tested in fire32:17 Accountability in entrepreneurs and challenges39:32 Lessons learned from early investment mistakes43:59 Future goals and expanding King Kong's reach46:34 Traditional media struggles with modern shifts

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Raoul Plickat built Creator Group after realising marketing is the most transferable skill in business, and this conversation reveals why timing matters more than execution, how he scaled from clothing brands to payment processing, and what AI is actually changing in the creator economy right now.

Tune in to our debut episode of Deal Junky as we cover why the creator economy shifted dramatically in the last year, making high-ticket courses harder to sell, how proper strategy beats endless split testing, and why people consistently underestimate the speed of exponential technological progress.

00:00 Introduction
01:58 Launching a fitness clothing brand during the rise of Gymshark
05:45 Obsession with mastery and building a personal reward loop
08:35 Crashing payment processors led to founding CopeCart
11:54 Expanding from personal brands to consulting and agencies
16:43 China’s rise, branding challenges, and car industry disruption
19:08 How Mercedes flopped by misunderstanding customer behaviour
23:42 The danger of judging decisions only by outcomes
25:04 AI aligns to our biases and amplifies bad thinking
29:41 Creator economy risks mass saturation with AI content
36:56 AI orchestration in marketing strategy
40:08 Most split testing has marginal impact compared to deep experience
42:20 Sales slumped due to sloppy AI copywriting
44:10 The next evolution: AI agents replacing PDFs and courses
48:49 Risk of normalising gambling and exaggerating online lifestyles
54:39 Data centres, turbine tech, and unexpected AI job creation
58:41 Why full AI and automation still face real-world friction

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Website: https://marketing.mba/