The Dealer Power Hour

By DealerOn

Technology Education Business Management & Marketing Training Software How-To

What's The Dealer Power Hour about?

DealerOn’s Dealer Power Hour is an educational weekly webinar and podcast featuring the top digital marketing experts in the retail automotive industry. The podcast provides latest and greatest best practices for Website Conversion Optimization, SEM, SEO, A/B testing and general digital marketing tactics and strategies.

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The Dealer Power Hour episodes:

07.02.2018
Texting Strategies: from Clicks to Conversations to Car Sales
Texting is huge! In fact, it is the preferred primary means of communication among today’s consumers. So why don’t more dealerships HAVE A TEXTING PROCESS THAT EFFECTIVELY DRIVES SHOWROOM VISITS AND SALES? Want to learn how to convert your website visitors into showroom visits with...
06.22.2018
Go Mobile or Go Home! – What Google (and Car Buyers) Need from Your Website
FACT: Dealers can no longer afford a mediocre mobile website! Dealers have been hearing that they need to focus on mobile shoppers or their competitors will bury them. However 85% of dealer sites still get a failing score on Google’s Mobile Site Speed Test. Google...
06.22.2018
Expert from Facebook Discusses Dynamic Ads for Automotive
To be successful in today’s auto industry, you can’t wait for customers to find you—you need to create intent by proactively reaching people in relevant and timely ways. When people are in the market for a car, they want to narrow what...
06.14.2018
Winning the Sale with Transparency
Auto shoppers complete most of their research online before they ever connect with a dealership so by then they don’t have that many questions… but when they do, are you providing the right answers? Building a marketing plan can be complex...
06.14.2018
How to Get Started on Facebook Marketplace
Millions of Americans are clicking on vehicle listings every day on Facebook Marketplace. Now, Marketplace is a destination for people looking to buy their next car. Dealers can list their inventory on Marketplace free of charge. All they need to do is contact Gubagoo or...
06.08.2018
How to Become a 30+ Car Salesperson – Mike “The Louisville Chevy Dude” Davenport
Mike Davenport did it…and he’s going to show you how! He is an award winning salesperson at the top of his game who consistently pushes out more than 30+ units a month. While his hustle, grind and work ethic are notably impressive,...
06.01.2018
2016 DealerOn Academy: Q1 Automotive Marketing Briefing
Join members of the DealerOn Executive Team to discuss current automotive marketing updates, industry perspectives and best practices. This is a highly interactive webinar where the majority of time is dedicated to Q and A from the audience. The collective knowledge of...
06.01.2018
How to use Artificial Intelligence for Maximum Results
At this year’s 2018 NADA Show, nearly everywhere, you heard of companies proclaiming the use of Artificial Intelligence (AI). The temptation for Dealers is to turn over critical communications to software driven tools that will match, beat or replace human employees. That’s...
05.25.2018
10 Key Texting Techniques that Drive Results
Texting has quickly become an essential technology that dealerships must master in order to stay ahead of their competition. When done properly, texting easily increases appointment shows, quickly boosts customer trust and loyalty, effortlessly opens a dialogue with consumers and ultimately helps...
05.25.2018
Online Merchandising Strategies that Lead to Profits & Growth
Speed to market and effective online merchandising are essential keys to the profitable growth of any dealership. However, the majority of dealerships need improvements in one or both. In this exciting 1 hour webinar, Russ Daniels from HomeNet will share cutting edge techniques about online merchandising that...
05.21.2018
How to Make Emails that Get Maximum Results
Every dealership can benefit from a robust and effective email marketing strategy. After all, when properly executed, emails can generate more sales and nurture relationships with your existing customers. They can also quickly build rapport with prospective buyers. Basically, a great email strategy means bigger...
05.18.2018
5 Digital Retailing Mistakes to Avoid
ARE YOU INTERESTED IN ADDING DIGITAL RETAILING TO YOUR DEALERSHIP WEBSITE BUT DON’T KNOW HOW? You’re not alone. Many dealerships flounder when it comes to launching online commerce solutions for their store. So we’re bringing in the big guns to help you out! Rudi Thun, COO...
05.14.2018
The Secrets to Winning the Online Reputation Game
It’s OK. You can admit it…you need help with your online reputation. Most dealerships do! Popular review sites such as Yelp give customers a chance to review your products and services and share their experiences. However, it also gives dissatisfied customers...
05.14.2018
5 Inspiring Lessons from World Record Holder Ali Reda
Is Ali Reda the “Best Car Salesman in the World?” As a world record holder, we’d say he is! Ali consistently sells way over 100 cars per month! He recently broke the long-standing world record for individual auto sales, which makes him the #1...
05.08.2018
How to Turn Your SEM Results Up to 11!
Most dealers are currently using SEM as part of their digital marketing efforts, but a majority don’t really know if the results are actually good or even if their money is being spent wisely. If this sounds familiar, ARE YOU FINALLY...
05.08.2018
5 Steps to Creating a Rockstar Lead Conversion Process
ARE YOU READY TO STEP UP YOUR LEAD HANDLING GAME AND INCREASE YOUR RESULTS? We asked Automotive Rockstar Bobbie Herron to share 5 advanced lead handling steps that would boost engagement and increase sales. Challenge accepted! In this 1-hour, lightning-fast, highly captivating, jam-packed-with-information webinar, Bobbie...
04.30.2018
How to CRUSH MEDIOCRITY!!
ATTENTION MEDIOCRITY — YOUR DAYS ARE NUMBERED! Lisa Copeland, award-winning automotive industry leader, has made it her personal mission to Crush Mediocrity in all aspects of our lives. Her experience and advice in hard work and achievement will have your organization reaching for new heights and never...
04.26.2018
The Audience-First Marketing Strategy you SHOULD be using
“Audience-first” isn’t just a buzzword. In today’s competitive online market, it’s a necessity! ARE YOU USING AN AUDIENCE-FIRST MARKETING STRATEGY? Most dealerships aren’t….and it is costing time, energy and money that are much better invested in targeting your audience with a specific marketing...
04.23.2018
How to Successfully DIY your Live Chat
Many dealers agree that the convenience and support that Live Chat provides to online shoppers is simply invaluable and when done properly easily drives serious car buyers to the showroom. However, they have also found that managing live chat at the dealership can...
04.20.2018
The NEW Rules of SEO
Today, everyone understands that showing up in search results is absolutely vital to the success of your business. However, the rules of SEO are vastly different now from even just a year ago. If you haven’t updated your Search Engine Optimization (SEO) strategies recently,...
04.17.2018
How to Deliver the Ultimate Red Carpet Experience
Selling cars in a fast-paced, ever-changing digital world can be tough and often overwhelming. However, some things will never change. Like the fact that all consumers love great customer service! After all, dealerships that deliver superior Customer Care definitely yield more sales, higher...
04.13.2018
How to Turn Mobile Site Traffic into Sales
IS YOUR SITE OPTIMIZED TO TURN YOUR SITE TRAFFIC INTO MEASURABLE SALES? Well, it should be! And with Chris Deringer’s help, it can! If you want your dealership to increase sales and maximize leads, then “How to Turn Mobile Site Traffic into Sales” is...
04.09.2018
The 5 Super Powers of Persuasion
In every dealership, it’s the BDC agents and salespeople who speak with more potential customers than anyone else and in today’s harsh economy, customers are typically demanding, constantly in a hurry and usually want information right now. Let’s face it… when you blow...
04.09.2018
How to Increase Showroom Visits & Service RO’s with Waze Local
LOOKING FOR A FRESH NEW WAY TO INCREASE SHOWROOM TRAFFIC & SERVICE RO’s AT YOUR DEALERSHIP? We found just what you need! Waze is an award-winning navigation app with over 100M users globally. This wildly popular digital app is the perfect offering...
04.02.2018
Finding Your Pot of Gold with Video Email
In the automotive world, Video has finally caught on as a powerful sales tool for all sales professionals. After all, what car shopper wouldn’t love a personalized video? It’s far better than any auto-responder you might currently be using! Right? However, many...
03.30.2018
From Underperforming Dealership to Superstar Results in 7 Steps!
Let’s be real, most dealerships have, at one time or another, floundered. In fact, most dealerships are underperforming right now. Is yours one of them? IF YOU WANT TO KNOW HOW TO TAKE YOUR DEALERSHIP TO SUPERSTAR STATUS – THEN THIS IS THE WEBINAR FOR...
03.26.2018
Ask Greg Gifford Anything
You won’t want to miss our newest, most amazing webinar yet! For this presentation we threw the rules and boundaries of webinars out the window. Instead, we’re using the entire hour to answer questions submitted by you – our registrants...
03.23.2018
The Roadmap to Awesome Automotive SEO in 2018
Keeping up with the constant Search Engine Optimization (SEO) changes can be confusing and time-consuming. Furthermore, to truly master SEO you have to be skilled at both the technical and the creative components required to improve rankings, drive traffic, and increase visibility in search engines. WANT...
03.19.2018
How to Increase your Speed to Market
Typically, in business, speed is in direct proportion to profit. However, it can still take more than 2 whole weeks from when a vehicle is purchased at auction to finally be front-line ready and many dealerships fail to take full advantage of that time to...
03.19.2018
Turn Data to Dollars – Using Data & Adwords to Sell Cars
If your dealership is investing any kind of time and money in Digital Advertising in 2018, you have to attend this webinar! Will Perry will show you how you can more than double the leads you generate from your Digital Advertising campaigns...
03.12.2018
The Digital Secrets You Need to Fill Service Lanes
Most dealerships earn the majority of their overall profit from their Service Department… yet they don’t promote that profit center online. That’s insane! DO YOU WANT TO MAKE MORE PROFIT FROM YOUR SERVICE DEPARTMENT? In this eye-opening presentation, Jeff Clark, a long-time and...
03.08.2018
Using Your Data to Increase Traffic and Conversions NOW!
Wait…What? Can it really be done? CEO of Reunion Marketing Dave Spannhake says “HECK YEAH!” you can USE YOUR DATA TO INCREASE TRAFFIC AND CONVERSIONS! Furthermore, it’s something that every dealership SHOULD be doing, and that every dealership is capable of doing immediately! Right now, the...
03.05.2018
Elise Kephart Shows How to Use Video Email Like a Boss
Does Elise Kephart have the STRONGEST VIDEO EMAIL PROCESS IN THE AUTO INDUSTRY?? Absolutely! Elise Kephart, “The YouTube Diva” and founder of The Elise Kephart Experience, has rightfully earned national acclaim for using video for branding and marketing to instantly gain the...
03.02.2018
3 Brilliant Strategies to Drive Traffic to Your Showroom
Customers are visiting less dealerships in person and instead doing more research online than ever before. This shift means that today’s car business is all about conversion of opportunities. Dealerships need to focus on converting customers from the Telephone/Internet to a Showroom...
02.26.2018
How to Automate Your PPC to Sell More Used Cars for Less Money
Question: DO YOU WANT TO SELL MORE CARS FOR LESS MONEY? HA! Of course you do! Chris Burns & Stephen Ierardi of driveMATIC are here to help! They have been successfully assisting dealers with their online marketing and PPC for years… and now...
02.23.2018
Experts from Bing Share Critical new Research on Paid Search
DO YOU CURRENTLY SPEND MONEY ON SEARCH ENGINE MARKETING? Our friends at Microsoft and Bing have been hard at work studying online automotive consumer behavior and they have put together some incredible information you just have to see! Join experts from Bing as they discuss new proprietary research that...
02.20.2018
Become a Car Dog Millionaire & Sell More Cars Online
With today’s harsh economy, everyone in the Auto Industry is feeling the pinch and Dealerships need to make every dollar count! However, each month countless dealerships nationwide waste thousands of dollars online when they could be selling a whole lot more...
02.16.2018
Ask Greg Gifford Anything!
Mark your calendar! For this presentation, we threw the rules and boundaries of webinars out the window. Instead, we’re using the entire hour to answer questions submitted by you – our registrants – live in a one-on-one discussion with DealerOn’s Vice President of...
02.14.2018
The Pricing Strategy That Sells More New Cars
CAN JUST CHANGING YOUR PRICING STRATEGY HELP YOU SELL MORE NEW CARS?? LIKE, A LOT MORE CARS?! According to Jasen Rice, Owner of LotPop, ABSOLUTELY! In fact, he says, it’s the key to moving more metal that many dealerships overlook…but is far and away the...
02.08.2018
ADVANCED Lead Handling like a Rockstar!
ARE YOU READY TO STEP UP YOUR LEAD HANDLING GAME AND INCREASE YOUR RESULTS? We asked Automotive Rockstar Bobbie Herron to share a comprehensive advanced lead handling plan that would boost engagement and increase sales. Challenge accepted! In this 1-hour, lightning-fast, highly captivating, jam-packed-with-information...
02.08.2018
How to Use Google Analytics to Increase Leads & ROs
Google Analytics isn’t just a powerful, easy to use, reporting platform that lets you measure online sales and conversions on your website. Accessing and interpreting the invaluable data that GA provides can also help you make informed marketing decisions that will produce swift and dramatic results. However,...
02.02.2018
Key Conquest Email Strategies that Boost Fixed Ops & Sales
The power of conquest email marketing is huge! Properly done, Conquest Email Marketing will expand your reach and will greatly increase the number of long-term customers devoted to your dealership. Sounds great, right? However, most dealerships aren’t taking full advantage of all...
01.29.2018
5 Tips to Insta-Success on Instagram
WANT TO BE AN INSTA-SUCCESS ON INSTAGRAM BUT DON’T KNOW HOW? In this eye-opening 1 hour webinar, Social Media Maven Kate Frost will share her time-saving tricks, tips and best practices that will help you create a strong presence for your dealership on Instagram....
01.25.2018
Twitter Strategies that Sell More Cars!
Twitter is “What’s Happening” in the world. And when it comes to automotive, on average there are over 146,000 tweets per day with the intent of “I need a new car”. In addition to the number of people tweeting, POLK / DLX...
01.22.2018
How to Close Like a Rockstar!
Mike Davenport is an award winning salesperson at the top of his game who consistently pushes out more than 30+ units a month. While his hustle, grind and work ethic are notably impressive, there’s no denying that his proven closing techniques have...
01.22.2018
How to Stop Dirty Data & Start Making More Profits
YOUR DATA IS D-I-R-T-Y! Your dealership generates thousands of CRM entries and leads that end up as nothing more than dead, lost, inactive or missed opportunities. Your CRM also probably contains duplicate, incomplete, erroneous and outdated records. This combination of aged lost...
01.15.2018
How to Crack the “Millennial Code” & Sell More Cars
Numbering almost 80 million, Millennials are the fastest-growing, most diverse generation of consumers in the United States and are expected to outspend Baby Boomers next year. Furthermore, because they have grown up being advertised to more and with increasingly innovative choices for products and...
01.11.2018
How to Motivate Instagram Car Shoppers to Buy from You
According to Forbes Magazine, Instagram is now considered the best social media platform for customer engagement. However, many dealerships have yet to add Instagram as an active part of their social media strategy. IF YOU AREN’T USING INSTAGRAM TO INCREASE YOUR BRAND EXPOSURE, CUSTOMER...
01.09.2018
DealerOn Academy: Q3 Automotive Marketing Briefing
Join members of the DealerOn Executive Team to discuss current automotive marketing updates, industry perspectives and best practices. This is a highly interactive webinar where the majority of time is dedicated to Q and A from the audience. The collective knowledge...
01.09.2018
Results of the Elise Kephart Experience Case Study – Revealed!
Starting the new year off right! Our very first webinar of 2018 will leave you B R E A T H L E S S! A few months ago, Elise Kephart, of the Elise Kephart Experience, worked as a remote BDC for three...

What's The Dealer Power Hour about?

Download our free app to listen on your phone

The Dealer Power Hour episodes:

Texting Strategies: from Clicks to Conversations to Car Sales

Go Mobile or Go Home! – What Google (and Car Buyers) Need from Your Website

Expert from Facebook Discusses Dynamic Ads for Automotive

Winning the Sale with Transparency

How to Get Started on Facebook Marketplace

How to Become a 30+ Car Salesperson – Mike “The Louisville Chevy Dude” Davenport

2016 DealerOn Academy: Q1 Automotive Marketing Briefing

How to use Artificial Intelligence for Maximum Results

10 Key Texting Techniques that Drive Results

Online Merchandising Strategies that Lead to Profits & Growth

How to Make Emails that Get Maximum Results

5 Digital Retailing Mistakes to Avoid

The Secrets to Winning the Online Reputation Game

5 Inspiring Lessons from World Record Holder Ali Reda

How to Turn Your SEM Results Up to 11!

5 Steps to Creating a Rockstar Lead Conversion Process

How to CRUSH MEDIOCRITY!!

The Audience-First Marketing Strategy you SHOULD be using

How to Successfully DIY your Live Chat

The NEW Rules of SEO

How to Deliver the Ultimate Red Carpet Experience

How to Turn Mobile Site Traffic into Sales

The 5 Super Powers of Persuasion

How to Increase Showroom Visits & Service RO’s with Waze Local

Finding Your Pot of Gold with Video Email

From Underperforming Dealership to Superstar Results in 7 Steps!

Ask Greg Gifford Anything

The Roadmap to Awesome Automotive SEO in 2018

How to Increase your Speed to Market

Turn Data to Dollars – Using Data & Adwords to Sell Cars

The Digital Secrets You Need to Fill Service Lanes

Using Your Data to Increase Traffic and Conversions NOW!

Elise Kephart Shows How to Use Video Email Like a Boss

3 Brilliant Strategies to Drive Traffic to Your Showroom

How to Automate Your PPC to Sell More Used Cars for Less Money

Experts from Bing Share Critical new Research on Paid Search

Become a Car Dog Millionaire & Sell More Cars Online

Ask Greg Gifford Anything!

The Pricing Strategy That Sells More New Cars

ADVANCED Lead Handling like a Rockstar!

How to Use Google Analytics to Increase Leads & ROs

Key Conquest Email Strategies that Boost Fixed Ops & Sales

5 Tips to Insta-Success on Instagram

Twitter Strategies that Sell More Cars!

How to Close Like a Rockstar!

How to Stop Dirty Data & Start Making More Profits

How to Crack the “Millennial Code” & Sell More Cars

How to Motivate Instagram Car Shoppers to Buy from You

DealerOn Academy: Q3 Automotive Marketing Briefing

Results of the Elise Kephart Experience Case Study – Revealed!