The Dealer Power Hour

Texting is huge! In fact, it is the preferred primary means of communication among today’s consumers.

So why don’t more dealerships HAVE A TEXTING PROCESS THAT EFFECTIVELY DRIVES SHOWROOM VISITS AND SALES?

Want to learn how to convert your website visitors into showroom visits with a solid texting strategy? Yeah you do!

We’re bringing in Peter Quinones to show you his incredibly successful strategies so you can implement smart and efficient texting sales processes at your dealership.

Attendees of this fast-paced 1 hour webinar will also learn:

How to increase your text channel bandwidth (advertising integration & conversion)

Why “In-House” Texting agents drive more meaningful conversations

Why text conversations are NOT the same as Chat or Messenger.

Conversational SMS and SMS Marketing

How to achieve texting nirvana with company-wide adoption and channel branding

If you are ready to implement a comprehensive texting strategy that increases showroom visits and sales, then this is the MUST-SEE presentation you simply can’t afford to miss! Register Now!

PRESENTER: PETER QUINONES is the Internet & E-Commerce Director for Warren Henry Automotive. Peter started in the Automotive biz in 2005 integrating navigation systems and Bluetooth systems into vehicles before manufacturers adopted these technologies. After graduating college from Florida International University with a triple major in Management, Finance and International Business, Peter accepted a position at the Warren Henry Auto group. Peter is focused on bridging the gap between Digital Marketing and the DMS. In the process of trying to find solutions, Peter decided to build a strategy to encourage text messaging at the store level in order to leverage this communication channel for true sales attribution. Peter is considered a forward thinking user expert in the fields of Big Data and Data on-boarding via CRM and the texting platform. He is a popular speaker at many industry events and can be reached at [email protected].

 

Originally recorded: June 28th, 2018.

FACT: Dealers can no longer afford a mediocre mobile website!

Dealers have been hearing that they need to focus on mobile shoppers or their competitors will bury them. However 85% of dealer sites still get a failing score on Google’s Mobile Site Speed Test.

Google announced that when it comes to local search, mobile actually surpassed desktop usage earlier this year, and the mobile revolution shows no signs of slowing down. It has become so big that Google changed their algorithm to penalize websites that aren’t mobile friendly!

IS YOUR DEALERSHIP WEBSITE “MOBILE-FRIENDLY”? … ARE YOU SURE??

In this can’t-miss presentation, Michael DeVito is going to teach how to get your mobile site optimized for car shoppers and Google! Attendees of this fast-paced 1 hour webinar will learn:

How to Identify and fix the mobile issues Google has with your website.

How to optimize your website for mobile shoppers and increase showroom traffic and sales.

Why speed is critical for mobile sites, how to speed up their site, and why Google hates slow sites.

It’s time to start paying more attention to mobile! If you want the inside scoop on What Google (and Car Buyers) Need from Your Website… then you simply can’t afford to miss this presentation. Register Now!

PRESENTER: Michael DeVito is the Chief Creative Officer at DealerOn and oversees the Design and Production Departments. With 15 years of experience in multimedia/web design, DeVito is an expert in interactive design, UX, brand identity design, content creation and print collateral. DeVito is also responsible for the design and development of DealerOn’s award-winning responsive website platform, Chameleon. He often speaks at large conferences such as NADA and Digital Dealer about website improvements and mobile solutions and he can be reached at [email protected].

 

Originally recorded: December 3rd, 2015.

To be successful in today’s auto industry, you can’t wait for customers to find you—you need to create intent by proactively reaching people in relevant and timely ways. When people are in the market for a car, they want to narrow what they see online to reflect the cars most interesting to them. Dynamic Ads for Automotive does just that!

Facebook Dynamic Ads for Automotive allows manufacturers and dealers to show the most compelling inventory to the right audiences—driving them toward VDPs, lead submission forms or other valuable places.

WANT TO LEARN ABOUT DYNAMIC ADS FOR AUTOMOTIVE AND HOW IT CAN HELP YOU SELL MORE CARS?  Sit tight. We’ve called in the expert!

Facebook’s Gabrielle Garrison is back… and she’s going to take a deep dive into Dynamic Ads for Automotive and teach the benefits of the product and the implementation process.  – She will discuss how to leverage your vehicle catalog to dynamically generate highly relevant ads that allows personalization at scale — leaving time for you to focus on closing the sale.

Attendees of this highly informative 1 hour webinar will learn:

– The benefits of Dynamic Ads for Automotive and how it differs from the e-commerce focused Dynamic Product Ads.

– The tools you need for the one-time installation Dynamic Ads for Automotive requires.

– How to migrate from Dynamic Product Ads to Dynamic Ads for Automotive…and so much more.

If you are ready to step up your advertising game like a boss with Facebook’s Dynamic Ads for Automotive, then don’t you dare miss this must-see presentation! Register Now!

PRESENTER: GABRIELLE GARRISON is on Facebook’s Automotive Global Sales Team where she helps dealerships and dealership partners scale their marketing efforts to sell more cars on Facebook and Instagram. With 8 years in the media business, Gabrielle has held positions in all aspects of the advertising space ranging from radio to traditional media and currently digital media. An alumnus of the University of South Florida in Tampa, Gabrielle got her start in advertising helping small businesses in Tampa succeed in their marketing objectives, and later moved to digital advertising for eBay.com helping brands such as Progressive, Ford, The Chrysler Group, Ronald McDonald House and State Farm just to name a few. Currently living in Austin, Texas, Gabrielle can be reached at www.linkedin.com/in/gabriellegarrison.

 

Originally recorded: June 21st, 2018.

Auto shoppers complete most of their research online before they ever connect with a dealership so by then they don’t have that many questions… but when they do, are you providing the right answers?  Building a marketing plan can be complex and deciding how to execute that plan with the right tools or partners is an important decision that will have a huge impact on your dealership.

Using the right strategy on today’s savvy internet car buyers can dramatically increase shopper trust, maximize brand loyalty and greatly improve customer satisfaction. And according to this week’s DealerOn webinar presenter, you can easily get all of that. All it takes is the right message…and a bit of transparency.

ARE YOU READY TO SELL TO MORE INTERNET SHOPPERS AND BOOST YOUR BOTTOM LINE?

Join this eye-opening 1 hour webinar with Brice Englert as he discusses new studies that examine the modern auto shopper and reveal their needs and perceptions.  As support, he will also take a look at other industries and how they have re-imagined their online processes to noticeably improve the consumer experience. Attendees will draw valuable lessons from these proven strategies that can be immediately applied to websites and business processes.

If you are ready to learn all about Winning the Sale with Transparency, then you simply can’t afford to miss this presentation! Register Now!

PRESENTER: Brice Englert is the CEO of TRADEPENDING and a passionate product innovator.  After 10 years in the automotive industry buying and running companies, his record in new product launches has been stellar.  His latest introduction, SNAP, solves one of the most important problems in the sales process – the trade value.  SNAP uses real market and digital best-practices to harvest better conversations with prospects and more organic leads from a dealer’s website.  Brice proudly served in the US Air Force, is a respected member of the automotive community and he can be reached at [email protected].

PRIZE ALERT: Our good friends from TradePending are giving away and amazing prize on the live broadcast. One (1) lucky webinar attendee will win an APPLE WATCH! This latest technology release is a beautifully constructed, compact smartwatch. It’s feature-packed with: solid fitness software, hundreds of apps, the ability to send and receive calls via an iPhone and so much more. The Apple Watch is the hottest most ambitious wearable tech device on the market…and you could win one simply by attending this webinar!

 

Originally recorded: December 10th, 2015.

Millions of Americans are clicking on vehicle listings every day on Facebook Marketplace. Now, Marketplace is a destination for people looking to buy their next car.  Dealers can list their inventory on Marketplace free of charge. All they need to do is contact Gubagoo or one of Facebook’s listing partners to get started.

IF YOU’RE NOT USING FACEBOOK MARKETPLACE TO CONNECT WITH CAR SHOPPERS, YOU ARE MISSING AN ENORMOUS OPPORTUNITY!

If your dealership has not heard about Facebook Marketplace or you just need to know how to get started, then wait no longer. To find out how to get started on Marketplace, we’re bringing you everything you need to know directly from Facebook and Gubagoo!

Dean Ostilly from Facebook and Ryan Osten from Gubagoo will explain how you can get started today. In this exciting 1-hour webinar, they will discuss the best practices and tools available right now that you can use to generate more leads.  This session is designed to show dealers the advantages of listing your used car inventory on the platform – and how easy and painless it can be.  We’ll cover everything, from posting your listings, taking consumer inquiries through Facebook Messenger, and uploading high-quality leads directly to your CRM.

If you are ready to step up your digital marketing game, then don’t miss this must-see presentation. Register now!

PRESENTERS: DEAN OSTILLY is a Business Product Marketing Lead for Facebook Marketplace, where he focuses on product strategy and marketing for vertical categories, including autos and home rentals. Prior to Facebook, Dean held several Director level roles at eBay across the Corporate Development, Geographic Expansion, and Strategic Partnerships teams. Before eBay, Dean was the Managing Director of Corporate Development at Torstar Corporation, a diversified Canadian media company, and a strategy consultant at the global management consulting firm, Oliver Wyman. Dean holds an MBA from the Kellogg School of Management at Northwestern University, and an HBA from the Richard Ivey School of Business at the University of Western Ontario.

Joining Dean is RYAN OSTEN, Chief Operating Officer at Gubagoo Inc., who is responsible for business operations, product management, corporate development and legal.  Prior to joining Gubagoo in 2012, Ryan served as Legal Counsel at BlueCat Networks, and held the role of Private Equity and Venture Capital Analyst at several leading capital management firms including Artemis Investment Management and Kensington Capital Partners.  Ryan has a law degree from the University of Windsor and a Bachelor of Arts from the University of Western Ontario and he can be reached at [email protected].

 

Originally recorded: June 14th, 2018.

 

Mike Davenport did it…and he’s going to show you how!

He is an award winning salesperson at the top of his game who consistently pushes out more than 30+ units a month. While his hustle, grind and work ethic are notably impressive, there’s no denying that his branding strategies and proven techniques have brought him phenomenal success…and now he is ready to share them with you!

ARE YOU READY TO LEARN WHAT IT TAKES TO BECOME A 30+CAR SALESPERSON?

In this amazing 1 hour webinar, Mike will share the best practices, processes and skills that every salesperson needs for maximum results. Attendees of this fast-paced presentation will hear about:

-How to brand yourself and why

-Social media marketing & engagement

-Selling strategies that blow customers away

-The rigorous after-sale follow-up that nets the highest % of repeat & referral business

-How to get customers to think of you every time they get gas

-Closing techniques that eliminate the need for a TO

-The ultimate customer experience that reduces showrooming and increases loyalty

We’re not sure how he is going to fit all of it into one webinar…but we’re certain that you shouldn’t miss this chance to hear from one of the auto industry’s best and brightest! Are you ready to learn How to Become a 30+ Car Salesman because this webinar isn’t for the faint at heart. If you think you can handle this hour of awesomeness then you had better register now!

PRESENTER: Mike “The Louisville Chevy Dude” Davenport is a self-proclaimed Chevy Enthusiast. Not only is he the leading salesman for Bachman Chevrolet, he is also a top performer of New Chevrolet Sales in the country and one of the 40 highest rated salesmen on DealerRater.com. A 15 year veteran in the auto industry, he has held numerous dealership management positions such as Sales, F&I, New Car Manager, Used Car Manager and GSM. However, Mike’s meteoric rise in sales didn’t start until 2010 when he bravely decided to leave the management sector of the car business to start from scratch as a salesperson in a new town at a new dealership where he could focus his branding efforts on himself and provide an excellent example for other salespeople. He owns several domain names, maintains a very successful YouTube channel with over 2.3 million views, runs very aggressive social media campaigns, and his social media presence proves he is a leader in the industry for other sales professionals & managers. Mike Davenport is the epitome of a Rockstar Salesperson, a very active member of the automotive community and he can be reached at [email protected].

Join members of the DealerOn Executive Team to discuss current automotive marketing updates, industry perspectives and best practices. This is a highly interactive webinar where the majority of time is dedicated to Q and A from the audience.

The collective knowledge of DealerOn’s leadership team includes retail automotive, marketing, technology and service experience. Don’t miss the 2016 Q1 Automotive Marketing Briefing with DealerOn Exec team!

PRESENTERS: This is your opportunity to ask questions and hear from one of the most knowledgeable leadership teams in the automotive industry. Join us!

Ali Amirrezvani – CEO & Co-Founder

Amir Amirrezvani – Co-Founder

Chris Deringer – Chief Marketing Officer

Jeff Clark – Chief Sales Officer

Shaun Raines – VP of Marketing

Greg Gifford – Director of Search & Social

 

Originally recorded: January 7th, 2016.

At this year’s 2018 NADA Show, nearly everywhere, you heard of companies proclaiming the use of Artificial Intelligence (AI). The temptation for Dealers is to turn over critical communications to software driven tools that will match, beat or replace human employees. That’s simply inaccurate! Progressive dealers use a combination of both AI and HI, Human Intelligence, to deliver exceptional results.

DO YOU WANT TO KNOW HOW TO USE ARTIFICIAL INTELLIGENCE FOR EXCEPTIONAL RESULTS?

In this brilliant 1 hour webinar, David Kain will lead you through this strategy and convince you of the incredible benefits to using AI with HI.

Fueled by the abundance of data and ever-increasing customer expectations, AI now has far more practical applications within a dealership business model. When properly utilized, AI will:

amplify your business and products

improve the customer experience

dramatically increase productivity

and even lower costs

You owe it to your dealership to find out how Artificial Intelligence can boost your bottom line

The future is NOW! Are you ready to learn How to use Artificial Intelligence for Maximum Results? Then you simply can’t afford to miss this amazing presentation! Register now!

PRESENTER: David Kain is President of KainAutomotive.com, an award-winning training/consulting company that specializes in Automotive Internet Sales, BDC’s, Digital Marketing and Social Media with a focus on improving dealership sales and profits. Notably, Kain Automotive was voted Best Internet Sales Training Company for the last 5 years in a row in the Dealer’s Choice awards by Auto Dealer Monthly Magazine. David Kain has 20 years of extensive automotive retail experience and also co-founded FordDirect.com, a dealer/factory owned joint venture that provides the Internet leads to Ford and Lincoln dealers. David is an active speaker at many industry events including NADA Conventions, State Association Workshops, Digital Dealer Conferences and Manufacturer Training Conferences as well as numerous 20 Groups and can be reached at [email protected].

 

Originally recorded: May 31st, 2018.

Texting has quickly become an essential technology that dealerships must master in order to stay ahead of their competition. When done properly, texting easily increases appointment shows, quickly boosts customer trust and loyalty, effortlessly opens a dialogue with consumers and ultimately helps sell more cars. With results like that, it’s a wonder that every dealership isn’t concentrating more on their texting techniques! However, many dealerships are unsure and inconsistent with their texting strategies and messages. Are you one of them?

WOULD YOU LIKE TO IMPLEMENT PROVEN SUCCESSFUL TEXTING STRATEGIES INTO YOUR SALES PROCESS? 

In this stirring 1 hour webinar, Jerry Thibeau is going to dive into an expanded session focused solely on TEXT MESSAGING where he will share cutting edge sales techniques and modern technologies to sell more cars.  In this must-see presentation, he will help you navigate how to properly engage your customers via text message while still keeping your dealership TPC compliant. You’re going to learn the “WOW” factor that will impress your prospects and the 10 key texting techniques that will make a big difference in your bottom line.

This is your chance to hear from one of our industry’s best & brightest. If you are ready to learn 10 Key Texting Techniques that Drive Results, then don’t you dare miss this webinar! Register Today!

PRESENTER: Jerry Thibeau is the CEO and founder of Phone Ninjas, Recon Ninjas and Talk Options.  His three companies are focused on helping dealers achieve greater success.  Jerry started his automotive career as a salesperson in 1985 and often sold 30 vehicles per month.  In 2002 Jerry decided to become a consultant helping dealers improve phone and internet skills.  That led to the creation of Phone Ninjas in 2010.  Phone Ninjas has become a multimillion dollar business serving over 400 dealerships across North America.  Talk Options and Recon Ninjas are his two newest companies and they are on pace to surpass the success of Phone Ninjas.  Jerry’s mission is to provide clients with great products at a reasonable price while offering outstanding service. And he can be reached at [email protected].

 

Originally recored: January 14th, 2016.

Speed to market and effective online merchandising are essential keys to the profitable growth of any dealership. However, the majority of dealerships need improvements in one or both.

In this exciting 1 hour webinar, Russ Daniels from HomeNet will share cutting edge techniques about online merchandising that lead to a bigger bottom line. Attendees of this incredibly insightful presentation will hear about:

Industry insights and best practices in today’s marketplace

Ways to differentiate yourself with online merchandising in the future

What’s working today with online merchandising

The next trends coming (Social Media, Personalization, and Interactive Content)

Where online merchandising is going in the future

Technology and car shopper behavior that will play a role in online merchandising for years to come

Trends that dealers and vendors need to start adopting to ensure long term success

CUT DOWN YOUR ONLINE TIME TO MARKET…AND INCREASE YOUR PROFITS!

If you want to learn the Online Merchandising Strategies that Lead to Profits & Growth, then you simply can’t afford to miss this presentation! Register Now!

PRESENTER: RUSS DANIELS is the Senior Manager, Product Marketing for HomeNet Automotive, the only provider of a unified platform that helps dealers save time and sell more cars by getting inventory out of your systems and in front of online shoppers. Russ has a strong background with Inventory Software products, holding leadership roles in Product, Marketing, Training, and Operations at HomeNet and Cox Automotive. His primary focus over the past few years has been working with HomeNet Sales and Business Development teams to launch innovative merchandising and syndication product offerings for dealers and industry partners.  As the Senior Manager, Product Marketing for HomeNet & vAuto Russ works to understand core market positioning as well as unmet and unrealized market needs.  Russ serves as the “voice of the customer” to understand industry trends in the effort to launch and market product offerings that are valuable, desirable, usable and feasible. Russ can be reached at [email protected].

 

Originally recorded: May 24th, 2018.