in this episode, I explore why marketers need to think like data scientists. I break down what is an algorithm, AI & Machine Learning. The importance of data vs technology. Why this will drive a better dynamic between sales & marketing give you ROI and better client experience.

in this podcast I draw references from my passion for F1 and why I believe the way that racing drivers have evolved their art & skill, Sales teams can follow them - it is also relevant to the wider organisation, as every function has to modernise it's approach, especially to understanding how to use data to make decisions.

having led a social selling programme, built from the ground up with a global commercial real estate firm to now advising organisations, I share my thoughts on what I believe to be the key aspects of this.

I share my thoughts on what I believe organisations need to be thinking about when they are either considering social selling or are engaging in a social selling programme. I look at context of the modern buyer, the relevance of the challenger sale model, how sales & marketing have to work in unison and the power of intent data in 2018.