July 11, 2022

The Debrief: Bitwise Rebrand

38 minutes

Working with the industry’s most impactful businesses and government agencies, Bitwise is a digital services company that uses mission-focused technology transformations to streamline governance decisions, surface critical insights into information, and better support communities around the world. The company built a strong reputation for itself with minimal branding, but approached Focus Lab to help take them to the next step in their evolution. Bill Kenney chats with Matt and Allison Powell to talk about our work together and how the rebrand has been performing.

See more of our work with Bitwise at bitwise.tech

0:00 - Intro

3:43 - How did you know it was time to rebrand?

9:07 - Was there a particular pain point that you were looking to solve?

11:40 - What was the decision making process for finding the right agency?

16:47 - What was the most challenging part?

21:39 - What was the most rewarding part?

24:30 - What was the most surprising aspect of the project?

29:09 - How’s the new brand performing?

35:30 - What advice would you offer to anyone considering a rebrand?

Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.

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