Focus On Brand

The Debrief: Brand Architecture + Zapier Acquisition with NoCodeOps


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In this episode of The Debrief, we are sitting down with our pal Philip Lakin, former CEO and co-founder of NoCodeOps. What do we mean by former, you ask? Well, a few weeks back our friends at NoCodeOps were acquired by "their favorite player in the space" β€” Zapier.

Focus Lab CEO, Bill Kenney, sits down with Phil to relive their rebrand experience with us from two years ago and discuss how the brand has helped get them to where they are today. They touch on topics such as:

πŸ‘‰ The strategy behind making tough brand architecture decisions

πŸ‘‰ The success behind a community-based approach as a SaaS company

πŸ‘‰ How the brand investment helped with the Zapier acquisition

And so much more!


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NoCodeOps / Zapier Acquisition Press Release: https://www.nocodeops.com/zapier

NoCodeOps Case Study: https://focuslab.agency/work/nocodeops

...more
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