Focus On Brand

The Debrief: Digging into Irwin's Brand Refresh


Listen Later

In this episode of The Debrief, we're sitting down with Irwin's VP of Marketing, Melissa Homère, and digging into their team's experience working alongside Focus Lab to level up their existing brand. Irwin had an innovative product and a respected brand, but recognized that they were in need of a refresh to get organized, strategic, and elevated.

In our conversation, we touch on everything from:
👉 Verbalizing the importance of a rebrand to the larger team
👉 The importance of strategy in their rebrand effort
👉 Quantifying the ROI of the rebrand after just a few months
And so much more!

Additional Resources:
Focus Lab <> Irwin Case Study
Irwin Article: Boldly Forward, Introducing Our New Brand


Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.

---
FOLLOW US:
â–ºPodcast: https://anchor.fm/focuslab
â–ºInstagram: @focuslabllc
â–ºLinkedIn: https://www.linkedin.com/company/focus-lab-llc
â–ºDribbble: https://dribbble.com/focuslab
â–ºWeb: https://focuslab.agency
Looking for a brand agency? We would love to hear from you.
...more
View all episodesView all episodes
Download on the App Store

Focus On BrandBy Focus Lab

  • 5
  • 5
  • 5
  • 5
  • 5

5

9 ratings


More shows like Focus On Brand

View all
The Futur with Chris Do by The Futur

The Futur with Chris Do

849 Listeners

The Angry Designer  Graphic Design, Freelancing, Branding & Creative Business Podcast by A Graphic Design Podcast that cuts through the industry bull to help frustrated Designers charge what they're worth and build rewarding creative careers

The Angry Designer Graphic Design, Freelancing, Branding & Creative Business Podcast

114 Listeners

The Koe Cast by Dan Koe

The Koe Cast

156 Listeners