February 02, 2022

The Debrief: Marketo Rebrand

51 minutes

In 2018, marketing engagement leader Marketo approached us to redefine their brand identity after more than a decade operating under the banner of purple growth bars. Unbeknownst to us at the time, Marketo was in the process of being acquired by Adobe for $4.75 billion. Focus Lab CEO Bill Kenney chats with Sarah Kennedy Ellis and Sergio Claudio—two former Marketo team members that were instrumental to the rebrand project—about our work together and what happens behind the scenes when a hugely influential company rebrands.

See more of our work together: focuslab.agency/work/marketo

00:00 Intro

1:34 How did you know it was time to rebrand?

8:45 What were you looking for in a rebrand partner?

15:58 What was the most surprising aspect of the project?

19:12 What was the most challenging part of the project?

28:03 What was the most rewarding part of the project?

34:30 What was it like to get acquired as you were rolling our a rebrand?

43:45 What would you have done differently, knowing everything that you know now?

47:14 What words of advice would you offer to people entering a rebrand?

Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.

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