Below The Fold - Marketing & Advertising Show

The Decision Making Spectrum: Instinct, Common Sense & Data


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🔍 Key topics include:

  • The spectrum of decision-making: Instinct, data, and common sense.
  • Using AI tools for marketing without losing the human touch.
  • The ethics of over-personalization and data usage.
  • Case studies showing instinct's role in disruptive innovation.
  • Practical tips for balancing analytics with intuition in leadership.

     

📌 Perfect for marketers, leaders, and tech enthusiasts looking to master the interplay between technology and human judgment!

💬 What’s your take—can AI ever fully replace human instinct? Share your thoughts below!

 

Timestamps:

00:00 Introduction

01:21 Philosophizing About Data and AI

03:45 Exploring the Decision-Making Spectrum

06:53 Instinct vs. Data-Driven Decisions

12:35 The Role of AI in Decision Making

15:34 Common Sense and Customer Performance Indicators

20:51 Case Study: Instinct, Common Sense, and Data

25:26 Instinct vs. Data in Marketing

25:46 The Role of Instinct in Disruptive Innovation

27:07 Examples of Instinct in Business

28:00 Balancing Data and Instinct in Leadership

31:14 Quick Fire Questions on MarTech

39:04 Ethical Concerns in Data-Driven Marketing

47:31 The Future of AI and Instinct in Decision Making

50:04 Practical Takeaways for Balancing Data and Instinct

 

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Below The Fold - Marketing & Advertising ShowBy Ibrahim Jabri