Digital Hospitality

The Decisions Leaders Delay That Cost The Most

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Pricing took center stage on Rising Tides Live as Christian Fischer filled in for Shawn Walchef, guiding the community through one of the toughest questions in business: how much to charge and what customers truly value. Restaurateurs, creators, and operators shared candid stories about confidence, value, and fear. A clear theme emerged: pricing is emotional, but better decisions come from listening, data, and strong relationships. When leaders test boldly and communicate value clearly, pricing becomes a tool for trust and growth.

Interview Takeaways:
  • Pricing Reflects Value — Pricing decisions are emotional, but the strongest strategies come from understanding what customers truly value. Listening, data, and feedback help operators charge with confidence.
  • Test, Don’t Guess — Leaders who experiment with pricing, promotions, and offers gain clearer insights than those who rely on assumptions. Small tests lead to smarter decisions.
  • Clarity Builds Trust — When businesses communicate value clearly and price with intention, customers respond with loyalty, trust, and long-term growth.


    • Episode Links:
    • Christian Fischer: https://www.linkedin.com/in/christianjfischer/
    • Cali BBQ Media: https://content.calibbq.media/
    • Join Our Next Show: https://betheshow.media/rising-tides/
    • Shawn Walchef on LinkedIn: https://www.linkedin.com/in/shawnpwalchef/


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      Digital HospitalityBy Shawn P. Walchef
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