The Deep Media Pulse

Lulu Mazzocco Skanzte, Publisher and Creative Director at Storytime, sits with us to talk about what makes an IP strong enough to last beyond the initial buzz. Thanks to her expertise in building in kids publishing, she shares her insights and hopes for the future of the industry, as well as highlighting the gaps that could be filled.

Today we are joined by Ben Peace, Executive Vice President, Franchise at WildBrain, to explore why fandom has become such an important measure of an IP’s strength and how brands can build meaningful, long-term relationships with their audiences. Together, we discuss how WildBrain is evolving its content and distribution strategies to deepen engagement, as well as how consumer products and partnerships can extend the fan experience beyond the screen.

Ella Haynes, Event Director and Laura Freedman-Dagg, Head of Retail at Brand Licensing Europe join us to explore how licensing is evolving. From developing stories that can live across different platforms and formats to understanding when an IP should start thinking about consumer products, we discuss how fandom is shaping retail demand, why physical industry gatherings such as Brand Licensing Europe still matter in a digital-first world, and how independent creators can use licensing to take their ideas beyond the initial production.

Maura Regan, President and CEO of Licensing International, sits with us to explore the evolving role of licensing in the global entertainment industry. From understanding when licensing makes sense for content producers to building an IP with consumer products in mind, we discuss how licensing can become a strategic asset throughout an IP’s journey.

In this episode of the podcast, we welcome Ivan Agenjo, Co-Founder, CEO and Executive Producer at Peekaboo Animation. Together, we explore the importance of co-productions in the European animation market and discuss what it takes to create a successful animation IP.

On this episode, together with Kanji Kazahaya, President and CEO of Culture Connect, we explore the global potential of manga and the expertise behind the industry. We look at the history of manga’s international success, its ongoing expansion, and the ways in which the industry has transformed over the years.

Together with Nic Cabana, guest of this episode of our podcast, we delve into Claynosaurz—one of the most disruptive concepts of recent years. We unpack what it means to build a community before launching a product, and the risks and opportunities that come with that approach.

In this episode, we welcome Ambra Malanca, Head of Production at Aupa Studio, a Spain-based studio with an international outlook focused on storyboarding. Together, we explore the crucial role storyboards play in the animation production process, and the risks that arise when this essential stage is undervalued.

In this episode, Mark Tayton, founder and Chief Adult Animation Adventurer at the newly established Marky Sparky Media Ltd, brings us the world of adult animation, examining the growing potential of mature content and why building a strong community is essential to successfully branding adult animated series and films.

In this episode, Mark Tayton, founder and Chief Adult Animation Adventurer at the newly established Marky Sparky Media Ltd, brings us the world of adult animation, examining the growing potential of mature content and why building a strong community is essential to successfully branding adult animated series and films.