Does positioning your agency in a crowded B2B landscape feel like an uphill battle? 

If so, you're not alone. Understanding and effectively communicating your unique value proposition to your customers is a common challenge in our rapidly digitizing world.

That's where Ton Dobbe, our guest on today's episode of the Vertical Go-To-Market Podcast, steps in. Ton is a consultant, strategic product marketing expert, and a recognized global influencer on product-market fit, positioning, and predictable traction. He's spent his career consulting B2B SaaS businesses, from startups to Fortune 500 companies, helping them navigate this very issue.

With over twenty-eight years of experience in enterprise business software, Ton's journey is rich with insights into the art and science of positioning a business for success. His unique approach to advising and consulting, crafted over nearly three decades, has propelled countless companies across industries to new heights.

In today's episode, Ton shares his wealth of knowledge with our host Corey Quinn and reveals how his professional journey has shaped his distinct approach to consulting. Together, they delve into the nitty-gritty of product positioning, explore the importance of understanding your customers, and uncover the "magic concepts" that can truly set your business apart.

Join us on this journey with Ton and prepare to see your agency's positioning in a new light. This conversation can change not just your perspective, but the trajectory of your business. Don't miss it!

On this episode of Vertical Go-To-Market, Corey and Ton discuss:

Actionable Key Takeaways for Agency Founders:

The resources mentioned in this episode are:

- Check out Ton’s book, The Remarkable Effect here.

- Check out Ton’s Profile on LinkedIn here.

- Read more about Ton’s work on his website here.

Join us as we discuss healthcare marketing and verticalized agencies as a whole.

👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound?  I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

Does the swift growth of your agency feel like a blessing or a burden?

On this episode of the Vertical Go-To-Market Podcast, we welcome Michael Schumacher, Founder of HMDG, to share how he and co-founder Hannah grew their specialist healthcare marketing agency from 10 clients to 800+ clients in just over three years.

Michael went from working 20 hours a day to stay afloat to realizing a growth of 20 to 50 new clients per month. On top of that, you could count the number of clients they’ve lost on one hand. Now that’s impressive!

This astounding growth proves that you can achieve this level of growth in your vertical, too, but only if you have the grit, industry knowledge, and honest heart that Michael has.

Join Corey and Michael on Vertical Go-To-Market as they discuss:

Actionable Key Takeaways for Agency Founders:

Join us as we discuss healthcare marketing and verticalized agencies as a whole.

👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound? I’d like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

What do you do when the very field you've dedicated decades to, mastered, and carved out a specialized niche in, goes into decline, jeopardizing both your and your employees' livelihood?

This is no hypothetical scenario but the harsh reality that confronted David Poteet, the founder of New City, a firm acclaimed for its higher education web design expertise. A creeping decline in higher education enrollments was eroding the very foundation his business was built on.

After a test run into government contracting, David chose to defy the odds. He refused to let an evolving landscape dictate his company's fate. Instead, he seized this challenge as an opportunity to evolve, identifying a potential solution to a crucial pain point that many didn't even realize existed. 

In a surprising discovery, David found that there was a lack of cohesion between the website/marketing teams and the enrollment strategy teams within higher education institutions. He noticed that these departments, though interrelated, were operating in silos. Seizing this opportunity, David decided to extend New City's services to include web design/marketing and strategic enrollment management- creating a more unified and effective approach within these higher education institutions.

This isn't a story of survival. It's an inspiring tale of reinvention, resilience, and the audacious decision to transform challenge into opportunity. If you're an agency owner grappling with a niche that's losing its luster, becoming commoditized, or teetering on the edge of relevance, David's journey may offer the beacon of hope and direction you need.

Join Corey and David on Vertical Go-To-Market as they discuss:

Key Takeaways for the Higher Education Vertical:

Join us as we discuss healthcare marketing and verticalized agencies as a whole.

👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound?  I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

Can a web design company for home services make a million dollars?

It sure can.

Ryan created just that.

On this episode of the Vertical Go-To-Market Podcast, we welcome Ryan Golgosky, the CEO and Founder of 180 Sites, to share how he transformed his generalist marketing agency into a million dollar subscription-based productized firm. 

From being a jiu-jitsu enthusiast and working in the exterior cleaning industry, to navigating life-altering health complications, Ryan’s journey is extraordinary. 

In the face of adversity, he found his niche - creating his firm, 180 Sites, which provides home services businesses with productized websites on a subscription basis.

What’s truly captivating is Ryan’s inspiring rise from a starting point of virtually nothing to now commanding an impressive $115,000 in monthly recurring revenue with $100,000 coming just from web subscriptions. 

This remarkable growth exemplifies Ryan’s resilience, business skills, and potential growth that any agency can experience through vertical specialization and productization.

Join Corey and Ryan on Vertical Go-To-Market as they discuss:

Actionable Key Takeaways for Agency Founders:

Join us as we discuss healthcare marketing and verticalized agencies as a whole.

👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound?  I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

Ever wondered how specializing in a particular niche can skyrocket your agency's growth? 

This episode of The Vertical Go-To-Market Podcast promises answers, sharing a testament of what can happen when you stop wondering, and start wandering towards the path of finding the right vertical for your business– and finding success along the way!

The star of our story today is Holley Miller, a southern belle turned Bay Area influencer and Founder of Grey Matter Marketing. She's the catalyst behind a category design firm that's revolutionizing healthcare marketing in the life sciences industry. Her mission: to empower medical device start-ups with robust marketing plans that promise substantial ROI.

Holley's journey to this unique vertical and the foundation of her agency was anything but straightforward. She swapped law school for advertising after college, where she found herself promoting cigarettes, a less than gratifying venture. But fate had a different plan, serving her a career detour into the transformative world of medical devices.

Intrigued by the impact of surgical robotics, she was drawn into the medical device industry. This fascination eventually fueled the birth of Grey Matter Marketing.

Now, 15 years on, Grey Matter Marketing is a boutique powerhouse making waves in healthcare. Her firm has etched a solid niche in life sciences, serving mainly medical device companies. More strategic partners than traditional marketers, they engage deeply with their clients.

This Vertical Go-to-Market episode is an exploration into:

This episode promises more than just Holley's captivating journey. It provides an insight into how vertical specialization can spur unprecedented growth. As Holley would say, "Go Vertical."

The resources mentioned in this episode are:

Join us as we discuss healthcare marketing and verticalized agencies as a whole.

👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound?  I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

Today we are sharing an episode that was previously aired on Vendasta’s Conquer Local Podcast hosted by Jeff Tomlin.

The special guest? Our very own host, Corey Quinn! If you haven’t been able to get to know Corey, this episode will give you all the details you need.

Corey is an accomplished entrepreneur and sales leader, known for his role as the former Chief Marketing Officer of Scorpion, a digital marketing agency that witnessed remarkable growth under his guidance.

Tune into this episode of the Vertical Go-To-Market Podcast, to hear how Corey:

Join us as we discuss healthcare marketing and verticalized agencies as a whole.

👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

 😡Frustrated with a lack of results from outbound?  I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

Ready to learn how vertical specialization helped one lawyer grow and scale his firm to over 7-figures?

In this episode, you’ll gain insight into Gabe Levine’s strategies for attracting new clients to his firm, Matchstick Legal, productizing his services, and being a trusted specialist in the industry.

Gabe shines light on the power of focusing on one vertical and how that’s giving him the confidence to be an effective service provider, case after case.

If you’re looking to transition to retainer-based services, create a loud word of mouth buzz around your business, or just find more fulfillment in your work, this episode is for you.

Join Corey and Gabe on the Vertical Go-To-Market podcast as they discuss how to:

The resources mentioned in this episode are:

- Matchstick Legal

- The Bureau of Digital

- Email Gabe: [email protected]

Join us as we discuss healthcare marketing and verticalized agencies as a whole.

👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound?  I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

Want to know the secrets of scaling your agency with productized services?

My next guest on The Vertical Go-To-Market Podcast is Ronik Patel, founder of Unlimited WP.

In this episode, Ronik shares how he transformed his small marketing agency into a 7-figure productized agency.

Ronik opens up about gaining a deeper understanding of productizing services, which includes packaging, marketing, and delivering services like a product.

This approach has been vital to the growth and scalability of Unlimited WP.

Ronik also shares advice on taking small steps towards productizing services for agency growth, finding a niche market, and the importance of balancing outbound sales and marketing with lifestyle.

This episode is truly a goldmine of information for anyone interested in venturing into the world of productized services and scaling their agency.

Connect with Ronik on LinkedIn:  https://www.linkedin.com/in/ronik-patel-b0890a29/ 

Join us as we discuss healthcare marketing and verticalized agencies as a whole.

😡 Frustrated with a lack of results from outbound?  I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: http://GetOutboundROI.com.

👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

What if you could become the one and only in your industry?

My guest is Jonathan Stark, a former software developer who's now on a mission to rid the world of hourly billing. 

In this episode, you'll discover how to position yourself with a laser-focused positioning statement and how identifying an expensive problem sharpens your marketing. We discuss the importance of selecting a vertical when positioning yourself in the market and how to identify the target market that is the right size for your services.

We also discuss the impact of AI on digital marketing agencies, productized services, and value-based pricing. Don't miss this great conversation with the amazing Jonathan Stark!

The resources mentioned in this episode are:

- Jonathan’s website: https://jonathanstark.com/ 

- Jonathan’s book, Hourly Billing Is Nuts: https://jonathanstark.com/hbin 

- Jonathan’s podcast, Ditching Hourly: https://podcast.ditchinghourly.com/ 

oin us as we discuss healthcare marketing and verticalized agencies as a whole.

👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound?  I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

This episode is a short one with just a few updates.

First off, you can sign up for my brand new email course, the Six Secrets to Outbound ROI, right now by going to www.GetOutboundROI.com. 

Who's this course for?

It's for agency owners who are tired of not getting anywhere with their outbound.

How do you know if this course will help?

One sign is that you've tried and failed at all of the typical outbound strategies, like emails, calls and LinkedIn. Maybe you've also hired an outsourced lead gen company, but it didn't work.

Another sign is that you've already hired and fired BDR teams maybe more than once.

Another sign is that you've become too heavily reliant on inbounds to grow your business. You know you need outbound to work, but you've run out of ideas.

Here's what you need to know about the Six Secrets to Outbound ROI email course.

It's a free six-day email course where each day, you'll get a new secret delivered right to your inbox.

These are the outbound secrets that help me grow Scorpion, a digital marketing agency, from $20 million to $40 million just by adding outbound to an existing inbound-only program.

So if you're ready to start getting outbound working for your agency, go to www.GetOutboundROI.com right now and sign up.

Second, we have some amazing guests coming up on the podcast, including author and well-known positioning expert and agency consultant David C. Baker.

We also have the amazing Jonathan Stark coming up, as well as many more successful agency founders, coaches, and consultants, here to share their stories and insights on taking a vertical market approach to growth.

Thank you for being a listener, and we'll see you next week.