Feeling invisible in your agency’s market? Settling for revenue that’s merely “good enough”? Sadly, too many agencies are operating at the lowest level of revenue certainty, but not for long…

In this episode, Corey reveals the Deep Specialization™ Maturity Model - a diagnostic tool and roadmap helping agency owners like you understand where they are, where they could be, and what it takes to become the go-to expert in your niche.

Just like Apple didn’t stop with the iPod, “good enough” is never enough in today’s competitive environment. Your agency's future depends on pushing beyond your comfort zone.

Don’t spend another day unseen and ignored by potential buyers! Learn the Deep Specialization™ Maturity Model today and start leveling up your revenue, reputation, and results.

Here’s what we cover in this episode:

Here are some actionable key takeaways for agency founders:

👍If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound? I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

This episode is sponsored by E2M, the #1 white-label partner for digital agencies. Visit https://www.e2msolutions.com/the-deep-specialization-podcast to get 20% off your first month.

Are your agency's sales presentations putting prospects to sleep? Tired of competing on features, case studies, and pricing? There's a better way to win clients and command premium rates - and it starts with mastering the art of strategic storytelling.

Join us as Corey welcomes Philipp Humm, Founder of Power of Storytelling and 2x bestselling author, who has helped agencies like yours transform their pitch process through narrative techniques that resonate deeply with decision-makers. 

As both a business consultant and storytelling coach, Philipp brings practical insights specifically tailored for creative and marketing firms.

You'll discover:

- How to craft "vertical expertise stories" that showcase your deep industry knowledge

- Techniques for turning generic case studies into compelling transformation narratives

- Ways to differentiate your agency through strategic storytelling in sales calls

- A framework for training your entire team to tell consistent, powerful stories

Plus, Philipp shares real examples of how specialized agencies have used storytelling to win major accounts, raise their rates, and eliminate the constant pressure to compete on price.

Whether you're leading a full-service digital agency or a specialized boutique firm, this episode delivers actionable strategies to make storytelling your competitive advantage in new business development. Don't miss this masterclass in using narrative techniques to elevate your agency's positioning and close bigger deals with ideal clients.

“[Storytelling] is actually much more about making the other person feel comfortable to share a story in return.” - Philipp Humm

Here are some actionable key takeaways for agency founders:

- Craft "vertical expertise stories" that demonstrate your deep understanding of your target industry's unique challenges and opportunities.

- Use micro-stories in discovery calls to show you've "been there before" with similar clients in your vertical.

- Share connection stories about your agency's journey to specialization to build trust with prospects who are considering working with a specialist.

- Highlight client transformation stories that showcase the unique value of working with a specialized agency vs. a generalist.

- Address common objections to specialization through stories of how other agencies successfully made the transition from generalist to specialist.

The resources mentioned in this episode are:

- Check out Power of Storytelling: https://power-of-storytelling.com

- Buy Philipp’s book, “The Storyselling Method”: https://power-of-storytelling.com/the-storyselling-method

- Buy his book, “Public Speaking with Confidence”: https://power-of-storytelling.com/public-speaking-with-confidence

- Subscribe to his YouTube channel: https://www.youtube.com/@Philipp-Humm

- Connect with Philipp on LinkedIn: https://www.linkedin.com/in/philipphumm

👍If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound? I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

This episode is sponsored by E2M, the #1 white-label partner for digital agencies. Visit https://www.e2msolutions.com/the-deep-specialization-podcast to get 20% off your first month.

This episode was produced and brought to you by Reignite Media.

How do you turn decades of passion into a thriving business that dominates a niche?

In this episode, Corey sits down with Cris Rodriguez, Founder and Visionary of Grow Pro Agency, to unpack her transformation from martial artist school owner to digital marketing powerhouse. Serving over 450 martial arts schools across the U.S., Cris reveals how her agency carved out a competitive edge through witty strategy, results-driven marketing, and an all-American team.

Cris doesn’t hold back as she shares the secrets behind her success—why Facebook ads and word-of-mouth remain unbeatable, how content creation drives engagement, and the role of company culture in retaining top talent. She also opens up about the risks and rewards of going all-in on a single vertical and why hiring the right team is non-negotiable.

If you’re looking for real-world insights into building a specialized, scalable agency while staying grounded in your vision, this conversation delivers.

Here’s what we cover in this episode:

Here are some actionable key takeaways for agency founders:

The resources mentioned in this episode are:

- Connect with Cris on Instagram: https://www.instagram.com/crisleerodriguez/ 

- Check out Grow Pro Agency: https://growproagency.com

- Connect with Grow Pro Agency on LinkedIn: https://www.linkedin.com/company/grow-pro-agency

👍If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound? I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

This episode is sponsored by E2M, the #1 white-label partner for digital agencies. Visit https://www.e2msolutions.com/the-deep-specialization-podcast to get 20% off your first month.

This episode was produced and brought to you by Reignite Media.

How can narrowing your focus open the door to big opportunities?

In this episode, Corey unpacks the transformative power of specialization and why choosing the right vertical market is key to agency success. He shares a simple 3-step framework to identify the perfect niche: tapping into your expertise, following your genuine interests, and analyzing the market for growth potential.

Along the way, Corey sheds light on common mistakes to avoid when niching down, like targeting a market that’s too small or one that doesn’t align with your agency’s core passions. Whether you’re refining your strategy or starting fresh, this episode offers practical advice to help you carve out your niche, stand out from the crowd, and build an agency that thrives.

Here’s what we cover in this episode:

Here are some actionable key takeaways for agency founders:

The resources mentioned in this episode are:

👍If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound? I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

More content from Corey:

Corey’s Website: https://www.coreyquinn.com

Corey’s Daily Tips: https://www.coreyquinn.com/blog 

Podcast Website: https://www.coreyquinn.com/podcasts/the-deep-specialization-podcast

Podcast YouTube Channel: https://youtube.com/@coreyquinninc?sub_confirmation=1 

This episode is sponsored by E2M, the #1 white-label partner for digital agencies. Visit https://www.e2msolutions.com/the-deep-specialization-podcast to get 20% off your first month.

This episode was produced and brought to you by Reignite Media.

#agencygrowth #agencylife #marketingpodcast #deepspecialization #verticalization #verticalmarket

What does it take to turn a side hustle into a thriving agency serving some of the biggest names in publishing?

In this episode, Corey chats with Alex Strathdee, founder of Advanced Amazon Ads, who started with a simple goal: sell more books. Fast forward, and Alex now manages millions in ad spend, helping nonfiction authors like Mike Michalowicz and Dan Sullivan grow their influence.

But Alex isn’t stopping there. He’s pulling back the curtain on a game-changing rebrand to Shelf Life, expanding his services to offer authors a complete marketing arsenal. From mastering Amazon ads to diving into influencer programs and TikTok strategies, Alex shares the secrets of scaling a specialized business while staying laser-focused on his niche. If you’re looking for a blueprint to grow your agency and adapt to a changing market, this episode delivers the goods.

Here’s what we cover in this episode:

Here are some actionable key takeaways for agency founders:

The resources mentioned in this episode are:

👍If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔 😡

Frustrated with a lack of results from outbound? I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

This episode is sponsored by E2M, the #1 white-label partner for digital agencies. Visit https://www.e2msolutions.com/the-deep-specialization-podcast to get 20% off your first month.

"You have to think about the exit from day one.” – Ronik Patel,  Founder of UnlimitedWP.

If you’ve ever dreamt of selling your agency, look no further than this episode. Excitingly, we have another two-time guest on, as Corey welcomes back Ronik Patel to discuss his recent success in getting his company, UnlimitedWP acquired by E2M. And, if the latter sounds familiar, it’s because its founder, Manish Dudharejia, is also a recent guest and friend of the podcast!

Ronik joins the show to share his exit experience, how that came to be, and all the lessons along the way. It truly is fascinating to witness the journey of a competitor becoming the acquirer, and what decisions led to the exit - or partial merger, to be exact.

While this episode is a gold mine of M&A advice, If we had to summarize a single takeaway, it would be that exits are made from day one. You have to plan for it from the get-go to ensure that your agency can run (and be acquired) without the day-to-day involvement of the founder.

Beyond the acquisition, we also discuss his future plans and what Ronik is building next for agencies. Tune in for the full story.

Here’s what we cover in this episode:

- How to prime your agency for an acquisition.

- Best practices for a successful exit.

- Acquisition experience and learnings.

- What’s next for Ronik and what he’s building in the agency space.

Here are some actionable key takeaways for agency founders:

- If you’re looking for an exit, seek out buyers immediately.

- Trust and transparency are paramount in the acquisition process.

- Make a list of potential buyers early on and build relationships before you need them.

- Aligning on values is the cornerstone of a successful acquisition.

The resources mentioned in this episode are:

- Connect with Ronik on LinkedIn Here
- Check out UnlimitedWP Here

👍If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound? I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

"The commitment to specialization gives clarity and perspective, leading to higher conversion rates and client trust." – Vlad Mkrtumyan, CEO of Restoration Inbound

Today’s guest may have started as a general agency founder, but since niching down and taking a vertical approach, his team has helped one of their client’s achieve an increase of over $1M in new revenue. Meet Vlad Mkrtumyan, CEO of Restoration Inbound, a top-tier lead generation and SEO agency exclusively designed for mold remediation companies seeking growth and success.

With a deep understanding of their industry’s unique challenges and opportunities, their team harnesses the power of digital marketing to connect restoration businesses with potential clients.

So, how do you go from generalist to specialist?

If you’re in the process of finding your niche and don’t know what steps to take next, this episode will give you the steps you need.

Vlad emphasizes the importance of attending conferences, enjoying the learning process, and the role of software in their agency. He also highlights the balance of not immediately "boxing yourself in" but doing so over time, with examples of what that means.

Tune in for expert insights on how to find your niche and become the specialist you know you can be.

Here’s what we cover in this episode:

- Vlad’s growth journey from starting as a general agency to niching down to restoration marketing.

- How becoming a specialist in a specific niche enables you to build deeper relationships with clients and give them better results.

- The major benefits of leveraging referrals, networking, and building a board of advisors.

- AI in marketing: How agencies can leverage it to help their clients implement AI tools.

Here are some actionable key takeaways for agency founders:

- Networking and building a board of advisors are crucial for success in a niche market.

- Focusing on high-margin industries can lead to greater profitability.

- Attending conferences gives insight into the industry, but it’s shadowing the potential niche that can really bring it more to life and help you to see first-hand if it’s right for you.

- Enjoying the learning process and becoming a master in the niche is a sign that the specialization is the right fit.

- If you’re still trying to figure out your niche, keep testing and trying! You’ll find it.

The resources mentioned in this episode are:

- Connect with Vlad on LinkedIn here
- Check out Restoration Inbound here

👍If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound? I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

"The audiences of niche podcasts are so much more engaged than some of these really big shows.” – Angie Trueblood, Founder of The Podwize Group

Our guest’s founding moment might have originated by chance, but what followed was pure talent, and certainly, a knack for sales and pitching. Meet Angie Trueblood, Founder of The Podwize Group, a company that connects business owners and podcast hosts with other hosts who serve an aligned audience in their vertical.

What started as a discovery of a niche within the podcasting space has now evolved into a sprawling business of consulting and training other agencies on the art of pitching in the B2B space.

If you’ve ever been curious about starring as a guest on a podcast in your vertical, this episode is a must-listen.

And while Angie stresses that, spoiler alert, there’s no such thing as a template for a perfect pitch, she will share her approach on connecting with the host to get the outcome you’re looking for.

Tune into learn about what a great guest is made of, how to craft a high-performing pitch, and all the work and processes you need to follow to secure lucrative guest slots on vertical podcasts.

Here’s what we cover in this episode:

- Angie's progression from freelancing in 2017 to building a successful podcast guesting agency.

- How joining podcasts as a guest speaker can boost business visibility and sales.

- What it takes to get placed as a podcast and deliver a great episode.

- How to convert podcast appearances into revenue opportunities.

Here are some actionable key takeaways for agency founders:

- Guesting on shows in your vertical can help you test the waters in a new niche.

- A great podcast guest makes the listeners feel like they’re part of the conversation. 

- Sometimes, you need to get creative to make a compelling pitch, and lean on personality and creative topics to secure a podcast slot.

- Pick three verticals to pitch yourself as a podcast guest to test waters.

The resources mentioned in this episode are:

- Connect with Angie on LinkedIn Here
- Check out The Podwize Group Here

👍If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound? I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

"We get new clients by showcasing the wins that we do have and the return on investment that brands are getting.” – David Glaza, Founder/CEO of DIGITS Agency

Retail media is a $54B a year industry, so as a niche, it’s extremely lucrative. Today’s guest saw an opportunity after fourteen years working at Target, and never looked back.

This week, we welcome David Glaza to the show. He is the founder and CEO of DIGITS Agency, an independent retail media agency that, like Target, is based in Minneapolis.

Today, the eight year old agency has some fifteen employees, focusing solely on helping brands effectively market their products to Target shoppers.

David discusses the sprawling journey from a one person operation to an actual agency with employees, how they’re attracting new clients through laser-sharp specialization, and resisting the urge to be everything for everyone.

Corey and David also touch topics like hiring, leadership, and how challenges change as you grow in size and revenue.

Here’s what we cover in this episode:

- Going from a Target careerist to an entrepreneur.

- Digits’ key areas of specialization, how they attract new business, and best-performing marketing channels.

- How Covid propelled digital retail marketing.

- Leadership lessons as an agency founder.

Here are some actionable key takeaways for agency founders:

- Looking to venture out on your own? Build a list of people already in your network you could potentially sell or talk to.

- Showing ROI through existing client work is paramount in new business acquisition.

- Think about areas that might not be the largest revenue drivers today but might have explosive growth potential later on.

- The best candidates to hire are the ones that are already in your circle.

The resources mentioned in this episode are:

- Connect with David on LinkedIn Here
- Check out Digits Here

👍If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound? I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

Chapter Seventeen of Anyone, Not Everyone encourages agency owners to embark on their journey towards vertical market specialization, emphasizing that existing clients are likely to remain supportive during this transition.

It clarifies that specializing in a vertical market is not a magical solution but a strategic step that requires solid business fundamentals and can serve as a foundation for future expansion or diversification. The chapter motivates agency owners to start the specialization process, addressing concerns like imposter syndrome and underscoring the continuous learning and adaptation required for success in a chosen vertical.

Reminder that this is a chapter in Corey Quinn’s book, Anyone, Not Everyone. Over the next few weeks, we'll be releasing a few chapters at a time so that you can escape founder-led sales.

If you want to read or listen to the entire book today, then visit www.AnyoneNotEveryone.com and pick up a copy.