Today's Episode is a pre-recording from one of my biz besties podcast Noelia! Hope you enjoy and gain so much insight + value!
What do business owners, entrepreneurs, digital marketers, UGC creators, content creators, influencers and most creatives in the online space have in common?
THE NEED TO HAVE A STANDOUT BRAND!
(AKA the very thing that makes McDonalds, Taylor Swift and luxury brands extremely profitable)
From the power of a strong personal brand to sharing some HOT TAKES about common advice in the industry that is NOT the vibe (if you’re wanting to create long-term, personalised success that is).
This episode is PACKED with juicy content, and you’ll hear about things like:
Having the courage to pivot along your entrepreneurial/business journey despite backlash (11:11)
What is branding? (14:48)
Why so many big companies have gone into using influencer marketing, personal branding and smaller content creators (17:50)
How brands like Skims are using smaller influencers to get more sales (20:30)
How personal branding can only benefit you, even if you’re in a traditional 9 to 5 (21:05)
YOU DO NOT NEED TO NICHE DOWN & what to do instead (22:30)
Essence vs identity in branding (25:35)
Debunking the “just be you” advice (26:30)
Are you your brand? (27:55)
If you’re not strengthening your brand, you’re weakening it (29:20)
How you can call in your dream client with your branding (30:50)To get in touch with Deija @thedivine.design on Instagram
Noelia’s Instagram: www.instagram.com/itsnoeliat
Like You Mean It Instagram: www.instagram.com/likeyoumeanitpod