On this podcast episode, I had the pleasure of speaking with Amber Day about how dentists like you can use Solutionreach to improve your practice’s efficiency.

Amber is a registered dental hygienist with over a decade in the dental industry and has helped dental practices grow to reach their revenue targets resulting in fast expansion. Amber helps dental practices and consultants with the solutions to drive a better patient experience, streamline communications and improve daily workflow. She is a huge fitness enthusiast based out of southern California and loves to do anything in the gym or outdoors.

We discussed:

• How Amber got into the marketing aspect of dentistry – beginning with her experience as a dental hygienist
• Why dentists should use technology like Solutionreach to make their practice more efficient and profitable
• Dentistry as an “ever-changing industry” and why technology plays a vital role in the growth of a practice
• How you can use processes and software to become more efficient and drive growth
• Using SR Conversations to communicate with your patients and provide that “human touch” that makes our patients want to return to our practice
• SR Conversations can be used to streamline two-way communications via text messaging and how your practice can use this tool to capture new patients
• How to reactivate dormant patients with Solutionreach
• Creating a list of patients that have missed their recall appointments and how you can use Solutionreach software to remarket to patients who have unscheduled treatment plans
• Why relevant remarketing strategies is vital if you want to improve patient recall
• The ASAP Messaging feature from Solutionreach that allows you to fill in last-minute cancellation appointments
• The benefits of SR Schedule – an online patient self-scheduling feature that can be used from any device

Find out more about how Solutionreach can help you improve the efficiency of your practice over on the website. If you have any questions for Amber, you can send her an email at [email protected].  

For more information click here.

Join me in episode 113 of the Delivering WOW podcast for my interesting discussion with Dr. Jeff Brown about making HIPAA compliance fast and easy for dentists.

Dr. Jeff Brown is obsessed with creating easy to use software to end the frustration of HIPAA compliance. Dr. Brown’s career spans private chiropractic practice, compliance consulting, and software product management for three healthcare technology companies. He is a co-founder of HIPAAmate, a compliance software designed and priced for small practices and is known as the expert in compliance requirements related to not just HIPAA, but medical necessity and the EHR Incentive Program.

On the podcast we discussed…

• Brown’s journey from working at a dental practice to software product management and the steps he took to build HIPAAmate software
• What HIPAA compliance means – the two “realms of HIPAA”
• What it means to be HIPAA compliant in your dental office
• Understanding that some things are required by HIPAA, and others are “addressable”
• Importance of having the right documentation to prove you are HIPAA compliant
• Why you should look at your practice from different angles and make sure that you are safeguarding patient’s information
• How to apply HIPAA compliance to the real world of operating a business
• How you can market to your patient base whilst remaining HIPAA compliant
• Making sure your staff don’t discuss patients outside of the practice or in front of other patients
• Avoiding situations that could potentially compromise patient’s privacy
• Potential issues of sending appointment reminders to patients and how to do it in a way that’s HIPAA compliant
• How to make sure you and your dental practice is compliant using HIPAAmate software
• Importance of reviewing your policy and procedures manual annually to remain compliant
• The power of data-driven software and how it can speed up mundane tasks
• How HIPAAmate can take the stress out of HIPAA risk analysis and risk assessment and take the “guesswork out of HIPAA compliance”

You can find out more about Dr. Jeff Brown and his team over on HIPAAmate, where you can view live demos of the HIPAAmate software or get in touch with any questions you have by calling Dr. Jeff Brown on (614) 706-2066

For more information click here.

In this week’s podcast episode, I talk about how you can get your team to crush your production goals.

Have you ever thought about the life cycle of growing a business? In the beginning, production levels are through the roof. However, if you’re the business owner, it’s likely that you’re doing most (if not all) of the work. It’s your practice, after all, so you are the one creating the systems, seeing patients and leading the team. You do everything you can to get your practice off to a great start, and it all goes well…up until a certain point.

Eventually, you burn out. You feel overwhelmed, stressed and you just can’t do it anymore. You’re exhausted, and it’s not long before your own productivity simmers down. At this point, it’s critical to build and structure your team. You need to put them in a position where they can take your vision for the practice and take it to the next level.

Here’s what I discussed on the podcast:

• Glenn Vo’s story on hitting his monthly goals despite working fewer hours!
• The importance of empowering and training your team to carry out your vision
• Discover what motivates your team and let them know that if they work with you to achieve the practice’s goals, they can accomplish ALL of their own goals too
• Making your team members aware of what’s expected of them
• Training team members to close cases
• Having processes in place that encourage patients to agree to your treatment plan
• Using whiteboards as a strategy to track your practice’s services
• Giving your patients a variety of payment options and why this can help grow your practice
• What to do if your practice is not on track to hit its monthly goals and how you can resolve the issue, overcome obstacles and hit your monthly target
• How to be proactive and market your practice on social media and with a simple but effective email marketing strategy
• Building a productive team and creating an effective and profitable action plan

I really hope you enjoyed this podcast episode! Join us over on the Dental Marketing and Profits Facebook Group, where I’d love to hear what you thought about this episode!

Learn how you can build, grow and market a profitable dental practice with one of our fantastic online courses by signing up for a $7 trial of Delivering WOW U for 14 days.

For more information click here. 

Facebook marketing is the BEST way to grow your practice, but many dentists fail to target the right users with their marketing strategy. If you’re investing a lot of time and money into Facebook marketing and not getting the engagement you were hoping for, this podcast episode is for you!

I’m no stranger to marketing on Facebook. After all, I used Facebook to grow my second dental start-up to a multi-million-dollar practice and there’s no reason why you can’t do the same. In this podcast episode, I discuss the power of Facebook marketing and how you can use targeted advertising to get more new patients inside of your practice. Find out what works on Facebook and how you can market your practice as effectively as possible AND at the lowest cost.

Here’s what I discussed on the podcast:

• The importance of considering who your target audience are and how you can create content that appeals to them
• Why dental practice owners and their team members need to think about Facebook as a marketing platform
• How you can get your Facebook posts SEEN by the right people
• Understanding that if you cut your marketing budget, you stifle the growth of your practice
• What Facebook Audiences is and how you can decide WHO sees your posts
• Using Facebook Marketing to boost your customer retention rate by showing ads to people who have previously visited your website
• Sharing valuable information with your patients using Facebook
• The power of an “engagement audience” and retargeting to people who have interacted with your posts
• How to budget for Facebook marketing and finding the right balance for you and your practice
• How you can use Facebook marketing to attract new patients and continue increasing your ROI as you gain more experience

If you’re ready to learn how to use Facebook the RIGHT way to grow your practice, join me on my next Facebook Bootcamp! I will teach you and your team how to get 30+ NEW patients from Facebook Marketing while spending less than $500! To learn more click here. 

For more information on this episode visit the Delivering Wow blog.

I’m thrilled to introduce Drew Sparks to this week’s podcast to discuss whether or not your patients are truly happy and how you can increase patient satisfaction.

Drew Sparks is the co-founder and CEO of Swell CX, an innovative company that specializes in improving the customer experience by allowing business owners to collect real-time customer feedback and reviews to help them gain valuable insights that will enable them to develop and grow their business.

In his time with Swell CX, Drew has become an industry expert when it comes to understanding the patient experience and measuring patient satisfaction. Drew has an educational background in mechanical engineering, but he has always been an entrepreneur at heart. Before founding Swell CX, Drew was part of the founding team of a healthcare start-up aimed at helping independent pharmacy owners maximize their revenue potential.

He also loves the outdoors and spends his free time mountain biking in the beautiful mountains of Utah!

On the podcast we discussed…

• How to maintain a positive relationship with your patients
• Why dentists need to take a business perspective to gain higher revenue and happier patients
• Understanding the value of a patients “LTV” (Lifetime Value) and how this can impact your practice
• The power of sharing your brand and story with the world and how you can use it to attract new patients and grow your practice
• Creating a brand is directly aligned with creating an amazing customer experience
• Strategies you can use to persuade patients to leave positive feedback for your practice
• How to measure patient satisfaction accurately
• Managing and tracking your NPS (Net Promoter Score) to measure customer experience and satisfaction
• How to “pre-frame” what you want your patients to say in their experience testimonials
• The benefits of using Swell CX to collect patient reviews for your practice and how it can help your practice attract new patients
• Think about the one word you want your patients to say about their experience at your practice and start thinking about how you can make it happen
• Why your practice should take an active approach online by engaging and responding to reviews
• How to use consumer reviews to your advantage by adding them to your website or social media channels
• Remember that reviews have a shelf-life and understanding why it’s important to update your online presence with recent reviews and new content to remain relevant

Swell CX has helped many business owners and entrepreneurs manage and improve their customer experience by using a mobile-first approach that allows them to take real-time action on what their customers are saying.

New customers that mention the podcast when signing up will receive a massive 50% OFF the first month with no long-term commitment! If you want to make the most out of this special offer, click here or reach out to Drew directly at [email protected].

This episode is sponsored by Compassionate Finance, an inspiring company that has helped thousands of doctors increase case acceptance by making EVERY procedure affordable for all patients seeking quality care. Compassionate Finance has helped over 40,000 patients get the care they want and deserve. They manage ALL aspects of the payment plan and if you’d like to get started today, call 866-964-4727 or learn more by clicking here. 

Don’t forget to mention that you heard about Compassionate Finance from the Delivering WOW Podcast to get $250.00 OFF the regular enrollment price!

For more information about this episode visit DeliveringWow.com

This week on the Delivering WOW podcast, I explore the power of storytelling in case acceptance. Many dentists and team members struggle to get a patient to accept a treatment plan. The main reason for this is because dentists tend to get super technical and formal with patients and they ultimately lose interest because they don’t understand what’s going on.

In this week’s podcast, I share the concept of storytelling in case acceptance. Storytelling is a powerful thing. Humans have told stories since the beginning of time, whether it's on cave walls, around campfires or in storybooks. People are attracted to stories because they can relate to them and this is something that a lot of dentists and other professionals neglect in their marketing strategies.

Here’s what I discussed on the podcast:

• How we’ve used Facebook and Google ads to generate quality leads for our practice
• Using an interactive quiz where potential patients can find out if they are a suitable candidate for a particular procedure
• Why sharing success stories with your patients is more impactful than showing models of teeth and feeding them with a lot of technical information
• Finding a way to fit more intricate dentistry (such as implants and cosmetic dentistry) into every patient’s budget
• How storytelling can have a positive impact on you and your practice
• The importance of telling stories that are real and taking your patients through the journey from before you began the treatment right up until the end result

 I look forward to chatting with you all again, and I would love to hear your feedback on this episode over on the Dental Marketing and Profits Facebook Group.

 Head over to Delivering WOW U to find out how you can create a profitable dental practice. We’ve got a lot of excellent courses with clear action plans and proven techniques that will help to build, grow and market your practice.

I have more solo episodes coming up with some great tips and strategies, so make sure to subscribe and tune in if you want to find out how you can really grow your dental practice!

For more information on this episode click here.

This week on the podcast I interviewed Tom Brown from LocalMed and we talked about how online scheduling can be used to grow your practice.

Tom works in the Sales and Marketing department for LocalMed in Chicago. Growing up with nine siblings has helped strengthen his team-leading abilities, and he has always understood the value of being part of a team, whether that’s in the form of leadership or as a valuable team member.

LocalMed is the only real-time online scheduling platform in the dental marketplace. It boosts your existing marketing efforts by allowing patients to book fully scheduled appointments from anywhere and at any time. LocalMed is customized with your scheduling rules and is fully integrated with your practice management system, keeping you in full control of your schedule. It’s entirely automated, and you don’t need to waste time with additional software training.

On the podcast we discussed:

• Tom’s story that led him to set up the sales and marketing department for LocalMed in the Chicago office
• How you can grow your practice by integrating online scheduling with your current practice management system
• What online scheduling is and how your patients can use it to book a fully automated appointment in less than a minute
• Integrating online scheduling to your practice using social media channels to spread awareness and generate quality leads
• The advantages of using an effective marketing campaign to encourage patients to schedule an appointment online and how you can use marketing to drive traffic to the scheduling link on your website
• The financial and profitability impact dental practices can achieve with LocalMed
• How a patient’s first impression of your practice is dependent mainly on how easy your practice is to do business with
• How online scheduling can save your staff time and help them to be more productive
• How people use LocalMed and how easy it is to book an appointment
• Marketing tips on how you can increase bookings for your practice using online scheduling
• The process of setting up LocalMed for your practice and learning how to get it up and running
• Using simple call-to-action techniques to close the loop and convert more customers/patients
• How different practices are using online scheduling to appeal to a broader audience
• Integrating LocalMed to your Instagram account and using visuals to drive traffic to your website

If you would like to learn more about how LocalMed can integrate with your current practice management system, click here and enjoy a walkthrough demo that shows you how you can start using their online scheduling program today. You can also call them on (888) 203-7531

For more information visit https://www.deliveringwow.com/108

In this week’s podcast episode, I interview Cory Pinegar about how to 10X your overdue recall conversions.

Cory is the CEO of CallForce, a dental solutions company dedicated to helping dentists across the country succeed in their practices by helping them improve their overdue hygiene recall. He offers a variety of excellent services from scheduling appointments with your overdue patients to set up reminders for your patients. When he’s not helping dentists out, he enjoys keeping active and loves to play golf and tennis in his spare time.

Here is what we discussed:

• Cory’s professional background and the steps he took to grow his business over 400% within a concise space of time
• An overview of a ‘regular day in the life’ of Cory’s team members and how they can assist practices with their knowledge and expertise
• Facts and statistics concerning the number of patients that are active who are overdue for their hygiene appointment (over 750,000 people!)
• The problem with inconsistency and the importance of having a documented and consistent recall strategy for your practice
• The importance of recall and the right way to do it
• How to build a process that allows for consistency
• How your team can increase recall conversions and the right time of the day to contact patients for the best results
• A sample of a script that’s effective and simple to use to improve your practice’s recall rate
• The best method to communicate with your patients such as text messages, email reminders, and phone calls
• How your practice can be more profitable by utilizing an effective overdue recall process
• The benefits of outsourcing patient recall and how it can save time so that you can focus on more important aspects of your practice

For more information visit deliveringwow.com.

If you would like to learn more about how CallForce can improve your practice’s recall conversion rates, click here.

You can also send Cory a personal email with any questions or inquiries you have regarding CallForce via his email [email protected]

I’m thrilled to welcome Joshua Scott, a marketing genius and good friend of mine, to this week’s podcast episode. Joshua is not only a marketing consultant in the dental industry, but he has also been speaking to audiences for over 20 years.

Josh has spent the last 15 years in the dental industry, working with practices and organizations to establish and deliver confident marketing strategies. He leads Studio 8E8 (pronounced 88), a creative marketing firm specializing in brand creation and innovative digital marketing solutions. He also hosts The 8E8 Show, a regular podcast that focuses on answering essential marketing questions in dentistry.

With roots in Compton Avenue on the south side of Los Angeles, Josh considers himself “part thug.” However, he currently resides in New Albany, Ohio – a typical white picket fence community where the most gangsta thing he ever does is listen to Jay-Z with the car windows rolled down. He’s a family man and has been married for 21 years to his high school best friend, Joanna. The happy couple has two children, Caden aged 12 and Aliya, who is eight years old.

On the podcast we discussed:

• Joshua’s inspirational story, detailing his journey from ‘ministry to dentistry’ and the path that led to him becoming a leading expert in dental marketing
• Advice on how to use a website to tell your story to the world and how you can utilize the power of storytelling in the digital marketing sphere
• Tips for start-up practices to stand out from their competitors and discover new ways to show people that their brand is different
• The importance of expanding your content library across multiple digital platforms to build brand recognition and improve credibility
• Why you should invest in content repurposing to help connect with more people
• Tips on how to show empathy in the healthcare industry and how you can better express emotion to your audience by using photography and video footage
• How to put together successful marketing plans and establish long-term business goals that are comprehensive and cohesive
• How dental websites can represent the industry as inspiring and innovative
• Getting to know the Brand Creator Process and how it’s used to create a custom-built site that accurately portrays the practice’s voice and values
• The ingredients to ensure a website performs well on Google and other search engine algorithms
• Understanding the key components that make a site impactful and focusing on the three most important pages on any dental website
• Advice on what to look for in a new website and understanding the difference between direct response and branding

To find out more about Studio 8E8, click here. You can also check out his podcast, The 8E8 Show on his website and subscribe to his YouTube channel to keep up with all the latest episodes.

Don’t forget to follow Josh on Instagram via his username @joshuascott to get inspired daily or get in touch by clicking here to start your creative marketing journey today.

For more information on this topic visit DeliveringWow.com.

This week on the podcast I had the pleasure of talking to Dan O’Rourke all about getting your patients to optimal health.

Dan is extremely passionate about dentistry and the importance of balancing your professional and personal life. He has written many articles, lectured both nationally and internationally and worked with many of the industry leaders. Owning O'Rourke Dental Studio has allowed Dan to travel all across the Country continually elevating his own knowledge. He has enjoyed being an educator for the past 15 years. Dan is the Founder/creator of Dentistry's Optimal Model of Health online program and he works with great excitement towards his goal of changing the face of dentistry. 

We discussed:

• How Dan got into what he is doing today – starting with attending a course ran by Mike Schuster
• Mike introduced Dan to an occlusal course called OBI, Dan then became fascinated with OBI and he spent 10 years of his life flying around the country taking OBI courses over and over again
• How Dan ended up being on the OBI faculty and he taught with them for years
• Why Dan took his knowledge and co-founded the Texas Centre for Occlusal Studies where he’s worked for the past four years
• His vision for teaching other dentists about long-lasting dentistry that is minimally invasive
• The future of CE in dentistry and the emergence of more online learning platforms - he realized he wanted to reach more people and online was the way to go
• The Optimal Model of Health online program – it’s home-based, modular, self-paced, and you learn about the four key principles to what a healthy system looks like, the stabilization method, how to verify the stability, the step-by-step toolkit…and much more
• How it’s possible to learn technical dentistry online
• Success stories of Dan’s students and how much he loves to see them grow in confidence and change their patient’s lives

If you would like to find out more about Dan’s program then please email him [email protected] - he has a PDF white paper that he is happy to share with anyone who would like it. He is currently developing a webinar and that will be available to attend shortly.