The Dent Podcast

There’s something innate in us as human beings that responds to stories. That’s why story and storytelling is such a powerful tool for building a company or personal brand.  

Nicole Hatherly is a great believer in using the power of story for building a personal or company brand. Her results have been astonishing. On the Dent Podcast this week she shares her secrets for finding and sharing your story for greatest effect. Make sure you have time to take away what you can from this episode. It’s a jam-packed episode full of practical, tangible, brand-building goodness, so make sure you have a pad and pen handy.

For more than 25 years Nicole has been a branding strategist, speaker, commentator and founder of consultancy Brand True North. Her expertise has helped companies stand out from the crowd and truly connect with their prospects and customers.

We delve deep to unearth how Nicole got to where she is, her trials and tribulations, as well as her successes, and what her experiences can teach us all.

Here’s just some of what we get into:

Links:

Brand True North

The post EP.70 Build Your Story Brand with Nicole Hatherly appeared first on Key Person of Influence.

For anyone interested in the future of work and how workspaces affect people this episode is not to be missed. My guest today is Soren Trampedach, a thought-leader on innovation and the new work culture, whose impressive 20-year career spans multiple leadership positions, and continues with consultancy roles with industry leaders such as Google, Deloitte, NAB, and Facebook.

Soren created Work Club to provide established businesses with a unique, boutique solution to the challenges posed by the rapid pace of change in the working environment, partnering with TEDxSydney (among others). Soren has lived in 9 countries, is a seasoned professional, and a very original thinker on some of the most pressing issues of today. So much was covered in this interview it’s hard to sum it up, we also touch on things like:

Links:

Linkedin

The post EP.69 Soren Trampedach on Functional Workplaces, the Evolution of Work and Facing our ‘Anti Disciplinary’ Future appeared first on Key Person of Influence.

Building a truly profitable marketing agency is rare. Writing a book that’s profitable from the day it’s published is rarer still. Carolyn Dean has done both.

On The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth how these successful people got to where they are, their trials and tribulations, as well as their successes, and what their experiences can teach us all.

As they say, revenue is vanity and profit is sanity. The experiences of marketing expert, entrepreneur, author and speaker, Carolyn Dean proves this point in spades. In this very in-depth and personal conversation, Carolyn reveals how she built her agency, My Dental Marketing, and how she became a leading key person of influence in the dental marketing space – and believe me there was a few obstacles along the way.

If you’re looking for ideas on how to become more profitable, build better systems and processes, how to leverage your time as an influencer rather than working in your business, then you’re going to get a lot out of this conversation.

Here’s just some of what Carolyn shares with us:

Links:

My Dental Marketing

The post EP.68 Carolyn Dean: Building Influence and a Profitable Niche Marketing Agency appeared first on Key Person of Influence.

If you’re not familiar with the name, Simon Zutshi is something of a celebrity when it comes to property investing in the UK. This seasoned investor, author and teacher, now turned ‘property fintech’ entrepreneur, has helped literally thousands of people gain a foothold on the property investment ladder, build their portfolios and achieve financial independence.

Grab a coffee, a notebook and pen and sit back for an episode that is chock-full of golden nuggets. We deconstruct Simon’s journey as a property investor and author of the bestseller, Property Magic; how he started the hugely popular Property Investors Network group; how he built an army of passionate ambassadors for his business; and the building of his latest venture, CrowdProperty. Plus a whole heap more.

We’ll get into:

Links:

LinkedIn – Simon Zutshi

The post EP.67 Master Property Investor, Simon Zutshi, on Creating a Bestseller, a Booming Business and an Army of Ambassadors appeared first on Key Person of Influence.

You don’t often hear the word joy come up when you think about the subject of business optimisation. But that’s one of the reasons why David Dugan’s approach to business coaching and mentoring is so unique, not to mention successful.

David is a former naval commander turned high-level business coach (an inspiring story of grit and transformation in itself) and founder of the business coaching and mentoring company Abundance Global. Unlike many business coaches, David and his team work very closely with businesses at a numbers level where they help control not only revenue but profitability. And the results are there for all to see. In the last 12 months, David and his team have helped their group of clients with over $84 million in revenues raise this by a combined 55%, while net profit increased 418%.

If you run an established business and you’re looking to boost profits, create more cash, and get more joy from your work and life, bookmark this episode. You’ll definitely want to listen to it more than once.

In this mini-masterclass, we look at:

Links:

Abundance Global

The post EP.66 David Dugan: Optimise Your Business for Profit and Joy appeared first on Key Person of Influence.

When I read the book ‘Stealing Fire’ for the first time it changed my life. The idea of being able to pro-actively cultivate a ‘flow state’ shifted something in my brain. The book’s tagline says it all: “How Silicon Valley, the navy seals and maverick scientists are revolutionising the way we live and work.”

The book’s co-author, Jamie Wheal, is a super geek on the neuro-physiology of human performance and executive director of www.flowgenomeproject.com.

Jamie works with Fortune 500 companies like Redbull, Google and Nike to the US Navy Seals. His brain is celebrated by everyone from Richard Branson to Bill Clinton, and Kelly Slater to Tony Hawk.

In this conversation we get into:

And loads more.

You can watch the Facebook LIVE recording of the podcast here.

If you’re looking for ways to unlock more fun, performance and get in the zone – tune in!

Links:

https://www.flowgenomeproject.com/

The post EP.65 Stealing Fire with Jamie Wheal appeared first on Key Person of Influence.

When you think of Formula 1 motor racing you probably think about the drivers, the cars, the pit crews and the action on the racing track. Behind all of that is an incredible business that requires dynamic leadership, tight execution and strategic vision.

The typical F1 team has 300-600 employees and costs a bare minimum of $50M+ per year to run. Teams travel for months at time, developing their technology, managing key relationships and executing strategies that are measured in microseconds, as they move from city to city.

The business model for F1 has significantly changed 5 times in the last 20 years. Pre 2000, the sport was mostly funded by tobacco companies while today the business model is diversified across a range of innovative products, services and events.

The technology the sport relies upon is superseded every year and the health and safety risks to the team are ever-present. It’s not just the driver’s who have to navigate tough conditions at lightning speeds, I’m sure you can imagine that running this type of business is incredibly challenging for the executive teams.

This weeks’ episode of the DENT podcast features Mark Gallagher, who for over 30 years has been one of the senior executives within Formula 1. He was on the founding management team of Jordan Grand Prix, he was brought in to lead Jaguar Racing as it transformed into Red Bull Racing, as well as heading up the engine manufacturing business, Cosworth. Mark’s also the author of the book “The Business of Winning” and a highly sought after International conference speaker.

In this episode, Daniel Priestley talks to Mark talk about building high performing teams, communicating the vision, getting out of the way as a leader, dealing with transformation and demanding impossible targets from people!

Here’s just some of what Daniel and Mark discuss:

If you think your business is stressful, you’re going to enjoy this podcast as we step into the high stakes, high performance business of F1.

Links:

Mark-Gallagher.com

The post EP.64 Disruption, Transformation and the Drive for Success: Business Lessons From Formula 1 with Mark Gallagher appeared first on Key Person of Influence.

On today’s Dent Podcast we had a talk with Michael Clark that’s a must-listen for any entrepreneur. Michael is the Queensland State Leader for Dent Global. But before that, Michael has had a long and interesting journey that saw him as Managing Director of the #1 LinkedIn training company in the world, which he then sold for seven figures.

Michael is a passionate speaker and is zeroed in on what businesses need to do to stand out to potential buyers. He’s also been at the forefront of the LinkedIn training business, which grew from a modest venture into a global industry. Today’s episode sees Michael recount his story and how he singled out one promising business and turned it into a lucrative venture.

In this episode, we talked about:

Built Europe’s largest Linkedin Training business, large scale training projects through corporate orgs thousands of staff, complexities. Secured two-year partnerships with Linkedin. 25 trainers 12 different languages. First certified Linkedin training company. Raised capital built board etc.

Title: scaling teams, tackling cultural diversity

Links:

LinkedIn

The post EP.63 Michael Clark on Securing Large Scale Partnerships with Tech-Giants, Expanding Business Across Europe & How to Win Large Scale Contracts with Global Juggernauts appeared first on Key Person of Influence.

The wealthy make their money in business, but they keep it in property.

Over a 35-year career, Bushy’s built a serious personal property portfolio and has helped more than 1,700 people secure over half a Billion dollars in property.

He’s the Author of ‘The Freedom Formula’ and enjoys a global lifestyle as a result of his own financial freedom.

In this conversation we deconstruct his property strategy, as well as his business strategy.

If you’ve ever wanted more time for yourself and your loved ones — which should be everybody — then you can’t miss this podcast.

We also chat about:

Links:

The Freedom Formula

The post EP.62 Bushy Martin on Sustainable Investment, Passive Income and Personal Freedom appeared first on Key Person of Influence.

On today’s Dent Podcast we were lucky enough to sit down with Chris Robb. Chris is the author of the book ‘Mass Participation Sports Events’, a highly sought after international speaker, a high impact consultant and the CEO of Mass Participation Asia. Chris has run huge events all over the world and raised millions of dollars for charity. Needless to say, he’s someone whose brain we were excited to pick.

Chris is an expert in making big event happen — from the marketing to logistics to security to public relations — his work has brought him varied experience and many lessons. In our conversation, we unpack some of Chris’s experience from a childhood growing up in Zimbabwe to running events that over 1 million people have participated in.

In this episode, we really dug into things like…

Links:

LinkedIn

The post EP.61 Chris Robb on Crisis Management, Unashamed Giving, and The Secret to Managing Large Teams appeared first on Key Person of Influence.