The Design Hustle Show

On this episode of the Design Hustle Show, we'll talk about social media posting - what to post on social media and why with my friend and former colleague, Jesse Nicoli.

Jesse Nicoli has a 13-year background in graphic design and front-end website development. He’s worked in studio and corporate environments and has been freelancing a variety of website services since 2011. Currently, he works in the marketing field as a Product Marketing Manager at Axis Communications and has expanded into video editing and production. He’s an avid disc golfer and content creator and enjoys spending time going to farmer’s markets with his wife Bonni, and dog Barney. When he’s at home he’s either editing content or woodworking in his workshop. Find him on LinkedIn: https://www.linkedin.com/in/jesse-nicoli-860b9b57/

Topics we discuss:

1. What should you post on social media and why?
2. Is B2B social media marketing different from B2C? How?
3. What platforms are the best for B2B marketing? B2C?
4. Do you need to have a purpose for posting? Why?
5. What are your thoughts about services like Buffer and Hootesuite for scheduling posts? Are they necessary or are the tools in each platform just as good?

On this episode of the Design Hustle Show, hosted by myself, Jeff Brown, I discuss how to know when you should strike out on your own and become a freelancer. I go in depth into my own experience and career, how and when I started and how it became what it is today. Knowing when to become a freelancer, or to create a side gig, no matter what industry you’re in, is different for everyone. That said, there are three questions that you need to ask yourself when considering becoming a gig worker:

1. Am I not cut out to be someone’s employee? Do I want to be in charge all the time?

These (and perhaps many more) can help you decide quickly if you should pursue a freelance career or at least test the waters.

As I mentioned with the anecdote regarding my daughter, you’ll need to ask the five W’s and H – who, what, where, when, why and how. Answer to these questions will help you get started. To be clear though, you don’t need to have EVERYTHING figured out to start freelancing. You should, however, have a basic idea how what you’ll do to make money and what/how much you’ll charge.

Additional “nice-to-haves” would include (in no particular order):

1. A logo

I want to reiterate – the items above are not necessary to start freelancing/creating a side gig, however, you’ll probably need them at some point and should be part of your thought process for determining if a side gig is right for you (sounds like one of those ridiculous medication commercials).

Additionally, I discuss how many gig workers are operating in the United States as of 2022 – which is 57.3 million freelancers/gig workers. Of those, freelancers tend to work between 11 and 30 hours a week – far less than the 40 hours the rest of us put in for our employer. 25% of gig workers (which include Uber drivers and Doordashers) are freelancers – IE freelance designers, developers, accountants, etc.

Give the show a listen – it’s full of good info and nuggets of wisdom.

https://www.statista.com/topics/4891/gig-economy-in-the-us/#topicOverview
https://www.statista.com/statistics/1035454/gig-economy-highest-paying-jobs-us/

On this episode of the Design Hustle Show, we’ll talk about social media posting – what to post on social media and why with my friend and former colleague, Jesse Nicoli.

Jesse Nicoli has a 13-year background in graphic design and front-end website development. He’s worked in studio and corporate environments and has been freelancing a variety of website services since 2011. Currently, he works in the marketing field as a Product Marketing Manager at Axis Communications and has expanded into video editing and production. He’s an avid disc golfer and content creator and enjoys spending time going to farmer’s markets with his wife Bonni, and dog Barney. When he’s at home he’s either editing content or woodworking in his workshop. Find him on LinkedIn: https://www.linkedin.com/in/jesse-nicoli-860b9b57/

Topics we discuss:

1. What should you post on social media and why?

Wait, what? There was a Season 1?

There most definitely was. Just a mere two episodes, the Design Hustle Show Season 1 came out in 2018. One heart surgery and twin daughters later, it’s back. New shows lined up and everything. More straight-talk about marketing and design, more tips and tricks on how to do more with less, “ahas” for your “hustle” and much, much more!

In addition to bringing in colleagues who work in the industry, I’ll be chatting with some entrepreneurs, business owners and nonprofits about their marketing and what’s working for them to achieve their goals.

The Design Hustle Show is hosted on Blubrry and can be found on Apple Podcasts, Google Podcasts and now on Amazon Music. Check it out!

Have an idea for our podcast? Know someone who’d be a great guest on our show? Tell us about them! Email us at [email protected].