Contributor(s): Professor Abhijit Banerjee | The recent pandemic has highlighted the importance of communicating reliable information to very large populations who are all exposed to multiple other sources of information and misinformation. The talk reviews what is known about the proper design of communication strategies—who to inform, how much information, through what means.
...more
View all episodesBy London School of Economics and Political Science
The Design of Social Messaging
Contributor(s): Professor Abhijit Banerjee | The recent pandemic has highlighted the importance of communicating reliable information to very large populations who are all exposed to multiple other sources of information and misinformation. The talk reviews what is known about the proper design of communication strategies—who to inform, how much information, through what means.
...more
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