In the 58th episode of Perceived Value host Sarah Rachel Brown sits down with jewelry designer, entrepreneur, mentor, podcast host, and Flourish and Thrive Academy founder Tracy Matthews.

 As of November, Tracy is a self-published author of the book The Desired Brand Effect: Stand Out in a Saturated Market with a Timeless Jewelry Brand and with pre-leased copy in hand, Sarah had a few questions. The two women sat down to discuss the logistics of self-publishing a book, the 1,000 true fans philosophy, the power of delegation, and why you should build your business around the kind of life you want.

The Desired Brand Effect: Tracy Matthews has a book for you.

Perceived Value is a podcast during which Sarah Rachel Brown interviews artists about about their careers, personal lives, failures, accomplishments, and asks the question: how do you make it all happen? They say money can't buy you happiness, but you sure do need it to pay for materials and studio space.

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A special series featuring the Distinguished Fellows of the Penland Winter Residency.

Penland Winter Residency: Distinguished Fellow Shani Richards

This episode is part of a special series featuring the Distinguished Fellows of the Penland Winter Residency.

Penland Winter Residency: Distinguished Fellow Rich Brown

In the 74th episode of Perceived Value, host Sarah Rachel Brown is at the Penland School of Craft during their Winter Residency. This episode is part of a special series featuring the Distinguished Fellows of the Penland Winter Residency. As the Andrew Glasgow Resident, Sarah has been awarded two full weeks to conduct interviews and research at Penland during their winter program. Sarah was encouraged to share a portion of her work with Penland’s artist community, thus this special series. The second Distinguished Fellow to be featured is Folayemi Wilson, an object and image-maker based in Philadelphia, PA. Although Sarah and Folayemi live in the same city, their paths did not cross until the Penland Winter Residency. As the two women began their discussion, Folayemi casually disclosed that she was in the process of fulfilling her dream of owning a building. The two artists discuss the details of Folayemi purchasing her first building, the importance of prioritizing rest as a working artist, and what Folayemi is focused on during her time at the Penland Winter Residency. FIND OUR GUEST: www.fowilson.com@fowilson oral history in bomb magazineThis special series is possible due to the support of the Penland School of Craft and the Andrew Glasgow Residency. Thank you to the Penland staff and artists for the generosity of your time and participation. Don't forget to Rate AND Review us on iTunes!SUPPORT PERCEIVED VALUE!www.patreon.com/perceivedvaluewww.perceivedvaluepodcast.com/how-to-support-donate/Instagram + Facebook: @perceivedvalueFind your Host:sarahrachelbrown.comInstagram: @sarahrachelbrownThe music you hear on Perceived Value is by the Seattle group Song Sparrow Research.All You Need to Know off of their album Sympathetic Buzz.Find them on Spotify!

Penland Winter Residency: Distinguished Fellow Folayemi Wilson

In the 73rd episode of Perceived Value, host Sarah Rachel Brown is at the Penland School of Craft during their Winter Residency. This episode is part of a special series featuring the Distinguished Fellows of the Penland Winter Residency. As the Andrew Glasgow Resident, Sarah has been awarded two full weeks to conduct interviews and research at Penland during their winter program. Sarah was encouraged to share a portion of her work with Penland’s artist community, thus this special series. The first Distinguished Fellow to be featured is Ada del Pilar Ortiz Berríos, a visual artist and educator based in Barranquitas, Puerto Rico. This past November, Sarah traveled to San Juan, PR, for the first time and, while there, visited the  Museo de Arte Contemporáneo de Puerto Rico. At this museum, she came across Ada’s work, not knowing that she would have the chance to interview her two months later. The two artists sat down to discuss Ada’s life in Puerto Rico, the residencies Ada has completed, and what she is focusing on during her time at Penland. This special series is possible due to the support of the Penland School of Craft and the Andrew Glasgow Residency. Thank you to the Penland staff and participating artists for the generosity of your time and participation. MORE ABOUT OUR GUEST:Ada del Pilar Ortiz Berríos (b.1995 Barranquitas, Puerto Rico) is a visual artist and educator. Her artistic practice interacts with sculptural processes that explore issues within the architectural condition, the meaning of home, the remains of built space and their relationship with memory. Through her work she reflects on how these concepts shape us in the place we inhabit from its physicality and the one that resides in us from memory -both concrete and malleable- as part of our formation, establishing a link between the reality of a place and the imagined one. Ada del Pilar obtained her BFA with a concentration in Painting from the School of Fine Arts and Design of Puerto Rico in 2018. Her work has been presented individually and collectively in spaces such as the Arsenal de la Puntilla Museum, El Kilómetro Gallery, Embajada Gallery, the Museum of Contemporary Art of Puerto Rico and the Clemente Soto Vélez Cultural & Educational Center in New York, among others. She has participated in residencies including Área: Programa de Residencias (2019), “La Práctica” interdisciplinary program at Beta Local (2019), The Studios at MASS MoCA, Puerto Rico Artist Fellowship (2023) and Penland School of Crafts Winter Residency (2024). Her work has been commissioned by the Museum of Contemporary Art of Puerto Rico under the "MAC en el Barrio" program. Ada’s work has been supported by the Foundation for Contemporary Arts and CATAPULT: "A Caribbean Arts Grant" programme. She currently lives and works in Bayamón, Puerto Rico as an artist in residency in "Proyecto Casitas Artistas Residentes" of this municipality. FIND THE ARTIST:Instagram: https://www.instagram.com/ada.delpilar/Current event: https://embajadada.com/Don't forget to Rate AND Review us on iTunes!SUPPORT PERCEIVED VALUE!www.patreon.com/perceivedvaluewww.perceivedvaluepodcast.com/how-to-support-donate/Want a chance on the mic? Visit our events page at www.perceivevaluepodcast.com/events to find out when Perceive Value Podcast will be in your area! Instagram + Facebook: @perceivedvalueFind your Host:sarahrachelbrown.comInstagram: @sarahrachelbrownThe music you hear on Perceived Value is by the Seattle group Song Sparrow Research.All You Need to Know off of their album Sympathetic Buzz.Find them on Spotify!

Penland Winter Residency: Distinguished Fellow Ada del Pilar Ortiz Berríos

In the coming 4 episodes of the podcast, host Sarah Rachel Brown interviews distinguished fellows of the Penland Winter Residency. These interviews were recorded in January 2024 as part of Sarah’s Andrew Glasgow Residency. This Glasgow residency provides emerging and established writers, scholars, curators, and storytellers in all mediums with the freedom to write stories and conduct research and interviews on topics designed to advance the ﬁeld of craft.With the support of the Penland School of Craft, this special series aims to highlight what the Penland Winter Residency is and what it means to be a distinguished fellow. Through one-on-one interviews with select fellows, Sarah gives insight into what this experience entailed and how this opportunity impacted each artist’s current studio practice.To help introduce this series, Sarah asked members of Penland’s staff to speak on what exactly Penland’s Winter Residency is, how artists can participate, and the process for selecting distinguished fellows. In order of guest appearance: Leslie Noell, Creative DirectorNadia Massoud, Studio Operations ManagerMia Hall, Executive DirectorThe first episode will be released on Tuesday, April 9th. Thank you to Penland and the Andrew Glasgow Residency for the time and space to make this series possible. And a special thank you to the participating artists for stepping away from your studios to record these interviews. 

The Desired Brand Effect: Tracy Matthews has a book for you.

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