In this episode we talk with Chloe Jones, marketing manager at Princess Cruises about an innovative recent campaign that turns cruise marketing on its head, discuss a prediction from SxSW that space tourism is about to take off (for real) and try to understand Air New Zealand's thinking behind their most recent latest safety video that has offended many New Zealanders.

In this episode we talk with David Beebe, co-founder of Content Decoded and former VP of Global Creative and Content Marketing at Marriott International about how to implement a consumer-first, content-led marketing strategy, explore travel and social trends covered in the JWT Intelligence 'The Future 100' report for 2018 and the superhero-themed sponsorship campaign from United Airlines.

In this episode we talk with ChristchurchNZ’s General Manager of Marketing about how a DMO recovers in the days, weeks and months after a major natural disaster, some recent big moves from tech companies in the travel space and the perplexing #lifeinHEL campaign for Helsinki Airport.

Welcome to the first episode of The Destinationists. We interview the CMO at Gold Coast Tourism about their bold reinvention of the beachside destination, discuss Airbnb's hotel-like concept in Orlando, Florida and examine a ground-breaking TVC from Jackson Hole in Wyoming.

The Destinationists is a new podcast for the modern travel marketer. If you want smart analysis and strategic thinking about the latest in travel and tourism marketing (as well as great banter), subscribe to The Destinationists now on Apple Podcasts, Stitcher and Spotify.