In Episode 13 of The Details in the Deal, Christine O'Connell More welcomes Jeff Cook, CEO of Cook Properties, for a conversation about real estate growth, manufactured housing, and the future of affordable homeownership in Upstate New York.

Jeff shares how he went from accidental landlord to leading one of New York State’s largest manufactured housing operators, with more than 100 communities across the state. He and Christine discuss the misconceptions around manufactured housing, why resident homeownership matters, and how land-lease communities can provide a practical path to more attainable housing.

The conversation also covers Cook Properties’ culture, dog-friendly office, storage and multifamily holdings, new development projects in Rochester and the Finger Lakes region, and how changing state and federal regulations could open the door for more manufactured housing options in cities like Rochester, Buffalo, and Syracuse.

Christine and Jeff also explore why factory-built construction can move faster, cost less, and play an important role in solving the region’s housing shortage.

In Episode 12 of The Details in the Deal, Christine O’Connell More joins co-host Matt Masur at the new Click Stream Studios facility to talk about a spring real estate market filled with movement, investment, and new opportunity.

Christine breaks down why some businesses choose to lease, why others buy, and when building from the ground up may make sense. The conversation naturally leads into this episode’s Micron Moment, including the hiring of Bechtel as construction manager and what that signals for the scale of the project, future jobs, and the continued growth of Central New York.

Christine’s listing of the month is 6709 Brooklawn Parkway, a 7,000-square-foot office property with warehouse potential, strong access near Carrier Circle, and a possible leaseback opportunity. She and Matt also discuss what leasebacks mean for buyers and sellers, and why they can create flexibility when structured well.

The episode also highlights Pearl Street redevelopment potential, apartment opportunities near Ithaca, land in Syracuse, commercial possibilities near Turning Stone, new downtown parking, and a long list of housing projects across Syracuse, Liverpool, Cicero, Marcellus, Jordan, and Franklin Square.

Christine O’Connell More is back on The Details in the Deal, joined by co-host Matt Masur of Click Stream Studios, for a wide-ranging look at what is happening across Central New York commercial real estate.

Christine opens up about her time away, her recovery from an unexpected autoimmune issue, and the support she received from friends, family, colleagues, and even competitors in the market.

From there, Christine and Matt get into the latest “Micron Moment,” including what the project means for contractors, housing, hotels, service businesses, and long-term regional growth. Christine also highlights several active listings, including 4048 New Coit Avenue, a nearly 22,000-square-foot industrial building positioned for a growing company near major routes and future Micron activity.

The episode also covers professional office space in Fayetteville, medical office opportunities on East Genesee Street, land and build-to-suit potential in Liverpool, and Christine’s takeaways from the NYSCAR conference. Plus, Christine and Matt look at major housing and development projects across Syracuse, DeWitt, Minoa, Rochester, and beyond.

Christine O’Connell More wraps up the year with a milestone 10th episode and a look ahead at what 2026 could bring to Central New York real estate.

She’s joined by Matt Masur of Clickstream Studios (formerly Growth Mode Content) to unpack Clickstream’s big move into the former Spaghetti Warehouse in downtown Syracuse, including plans for expanded studio sets, a connected event space, and how the iconic trolley car will be part of future content.

Matt also breaks down live social selling (think modern QVC meets interactive e-commerce) and why it’s becoming a powerful opportunity for small businesses, especially in categories like fashion, beauty, and collectibles.

Christine shares market updates and active opportunities, including a major medical-office listing on East Genesee Street, a unique horse farm property in Sandy Creek, and an off-market 44-unit apartment investment. She also recaps what she saw at the ICSC retail conference in New York City and discusses what’s driving today’s biggest trends: industrial demand, multifamily momentum, the Micron effect, and the evolving office market.

The episode closes with Christine’s predictions for 2026, from I-81’s transformation to new housing concepts, mixed-use development, and the next wave of growth in downtown Syracuse.

Christine O’Connell More returns for Episode 9 of The Details in the Deal with co-host Matt Masur — and a huge announcement. After months of touring properties, weighing options, and navigating a uniquely NYC-style lease, Christine helped Growth Mode Content secure one of the most distinctive commercial spaces in Syracuse: the former Spaghetti Warehouse, soon to become a multi-set, 17,000-square-foot production hub.

Christine and Matt break down what made the deal work, why the location matters, and how understanding commercial leasing and tenant improvements can save businesses time, money, and headaches.

Then, Christine sits down with developer and entrepreneur Ryan Benz, whose work with Redev CNY is redefining housing and community investment across the region. Ryan shares powerful insights on:

• His journey from NYC back to Syracuse and why he believes the city is on the rise
• Transformational projects like the Moyer Carriage Lofts, St. Matthews Condominiums, and upcoming affordable homeownership initiatives
• The importance of equitable development and breaking cycles of poverty
• Why walkable neighborhoods, local retail, and thoughtful design strengthen entire communities

It’s an uplifting, insightful conversation about opportunity, redevelopment, and the bright future ahead for Central New York.

Post-Labor Day brought a real surge—and Christine is feeling it. In this episode, Christine O’Connell More and guest co-host Matt Masur unpack why the phones are ringing off the hook and how Central New York’s market is shifting as Micron moves toward breaking ground. They cover what a $100B investment and an estimated 40,000 related jobs could mean for industrial space, housing pressure, and the “show-me” moment when shovels hit dirt.

You’ll hear:

• Why early fall is historically “back to business” for buyers, sellers, and investors
• Housing realities: tight inventory, rising rents (with Oswego County leading increases), and how “workforce housing” set-asides work
• Creative solutions gaining traction—accessory/in-law units, manufactured/factory-built homes, and proposed rental houses to help newcomers land softly
• Notable local projects, from Township 5’s planned expansion to affordable infill and land bank redevelopment on Syracuse’s South Side
• Flipping trends (Albany and Syracuse are on the national leaderboard) now that materials costs have stabilized
• Christine’s “Listing of the Month”: a flexible, design-forward office on Syracuse’s historic Auto Row with a long-term cell-tower lease and standout amenities

Plus, a quick preview of Christine’s live talk on “lease vs. buy” for business owners—and upcoming guest spotlights with local developers and investors. If you care about where Central New York is headed over the next decade, this one’s a must-listen.

Christine O’Connell More returns with honorary co-host Matt Masur of Growth Mode Content for a timely Central New York market check-in — from downtown revivals to ground-up momentum.

Then, Christine is joined by Harry Harkaway, broker/owner of Harkaway Commercial Real Estate, to dig into the Pearl Street opportunity, office leasing bright spots in Franklin Square (~11,000 sq ft divisible), and how the I-81 community grid is reshaping access and value.

Finally, Robin Cortese of Visit Syracuse shares how the region is aligning tourism, conventions, and business attraction — from medical tourism to marquee amenities (the amphitheater, the forthcoming aquarium) — to capture the Micron-driven wave of growth.

In this episode of The Details in the Deal, Christine O’Connell More is joined once again by Growth Mode Content’s Matt Masur for an energizing discussion on some of Central New York’s most exciting real estate developments.

Christine shares updates on her current listings—from a castle-like multi-unit in Rochester to a picturesque horse property in Sandy Creek—and dives into the growing trend of adaptive reuse. Later, special guest Mike Durkin, VP of Client & Investor Relations at VIP Structures, joins the show to break down some of Syracuse’s most transformative redevelopment projects, including the massive overhaul of the former Post-Standard building into a mixed-use residential and commercial hub.

They also unpack Micron’s monumental investment in the region, the redevelopment of former malls and colleges, and what all of this means for the future of Central New York. From industrial landmarks reborn as vibrant housing to exciting growth in places like Seneca Falls and Cazenovia, this episode is a must-listen for anyone who cares about the future of Syracuse real estate and community development.

In this episode, Christine is joined once again by guest co-host Matt Masur to talk about her recent trip to the NYS Commercial Association of Realtors conference—sharing key takeaways on everything from commercial real estate marketing and wetland regulations to the complex legalities around cannabis-based businesses.

Later in the show, Christine sits down with insurance broker Denise Armstrong (formerly Coleman) to explore the essential insurance needs for growing businesses. They cover everything from umbrella policies to how credit scores impact commercial coverage—and the one thing entrepreneurs must do before adding employees to payroll. Denise also offers her take on how AI is reshaping the insurance world.

Whether you're buying your first property, scaling your business, or just curious about what’s happening in the CNY market, this episode is packed with real-world insight from two experienced pros.

In this episode of The Details in the Deal, Christine O’Connell More returns with co-host Matt Masur to talk about some of the most exciting real estate developments across Central New York and beyond. Christine shares updates on recent deals—like securing a major lease with Stellar Roofing in Cicero—and offers a first look at a stunning horse farm hitting the market, a large apartment complex in Rochester, and a rundown on how deals really get done in the world of commercial real estate.

From repurposing historic buildings to the ripple effects of the I-81 redesign, Christine and Matt explore how upstate cities like Syracuse, Rochester, and Herkimer are changing fast—and what it means for developers, investors, and residents alike.

Plus: what’s next for the show, how private equity is transforming the real estate game, and why understanding 1031 exchanges might save you big on taxes.