Welcome to Marketing Brew Weekly! This week, we’re taking a look at the brands that made their way into The Devil Wears Prada 2 (and it was fierce competition!), and why it was very different from the original film. Plus, we’re looking at the film’s relationship to Vogue magazine, and partnerships with both luxury and accessible fashion brands. And of course we had to share a few thoughts from this week’s Met Gala too. 

00:00: Intro 

03:40: Brands in The Devil Wears Prada 2

09:42: Difference from the first movie with brand involvement

11:50: Can Vogue afford to not get involved 

14:30: The state of luxury brands, partnerships with Old Navy and Walmart

19:45: Met gala thoughts

This episode is brought to you by Paramount Advertising. For more information, visit: https://www.paramount.com/advertising

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

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