Summary

In this episode of the DevLaunch podcast, Tony Wilson interviews Meg Schlabs, co-founder of Wizardly, a design and branding agency. They discuss the importance of brand persona, the intentional growth strategy of Wizardly, and the challenges of navigating client relationships. Meg shares insights on balancing ambition with family life, the significance of communication in partnerships, and the seasonal trends in agency work. They also explore the dynamics of building trust with larger clients and Meg's future growth plans and marketing strategies for Wizardly.

Keywords

Wizardly, branding, intentional growth, agency dynamics, client relationships, work-life balance, partnerships, communication, marketing strategies, future growth

Takeaways

Summary

In this conversation, Tony Wilson and Nicholas Petroski discuss the evolving landscape of digital agencies from 2020 to 2024, focusing on the importance of revenue generation, ideal client personas, and understanding buying committees. They emphasize the benefits of specialization in agency services and explore effective pricing strategies. The discussion highlights the need for agility in response to market changes and the significance of maintaining a strong pipeline for agency success.

Keywords

digital agencies, Promethean Research, Nicholas Petroski, revenue generation, ideal client persona, buying committee, specialization, pricing strategies, agency growth, market agility

Takeaways

Summary

The conversation explores the concept of account management as a potential growth driver for agencies. Jenny, an expert in account management, shares her insights and experiences in the field. She emphasizes the importance of shifting the mindset from account management as client retention to account management as a strategic growth opportunity. The conversation covers the missed opportunities in account management, the need for a dedicated account management team, and the three levers of account growth: strategy, skills, and systems. It also discusses the indicators for choosing which clients to focus on and the risks of customer concentration. In this conversation, Tony Wilson and Jenny Plant discuss key strategies for account growth in agencies. They emphasize the importance of executive buy-in and alignment, clear job descriptions, and performance reviews. They also discuss the process of strategically letting go of clients and the importance of off-boarding with empathy and maintaining a good reputation. They highlight the role of being a challenger in account management, asking the right questions, and understanding the client's business to provide business-relevant solutions.

Keywords

account management, growth driver, agency, client retention, missed opportunities, dedicated account management team, strategy, skills, systems, customer concentration, account growth, agency, executive buy-in, alignment, job descriptions, performance reviews, off-boarding, empathy, reputation, challenger, business-relevant solutions

Takeaways

Summary

Tanooki Labs is a dev agency that takes a holistic approach to development, integrating design, product management, and development into one full-service offering. They evolved this approach over time based on the needs of their clients. They have a sprint zero process, which is a product strategy and design process that they do before starting development. They also have a product management role that focuses on the big picture and ensures clear communication and organization. They hire people with strong communication skills, clear thinking, and organization. The role of product management is crucial in delivering value to clients and maintaining client satisfaction. In this conversation, Dave Renz, co-founder of Tanuki Labs, discusses various aspects of working with startups and established businesses in the software development industry. He talks about the role of product managers in managing client relationships, the differences in working with startups versus larger companies, the impact of economic conditions on startup funding, and the importance of focusing on revenue and articulating the value proposition when seeking investment. Dave also shares insights on balancing high-quality service with tight budgets, the benefits of specializing in a specific tech stack, and the challenges of fixed bids and scope creep.

Keywords

dev agency, holistic approach, design, product management, development, sprint zero process, communication, organization, client satisfaction, startups, established businesses, software development, product managers, client relationships, economic conditions, funding, revenue, investment, service quality, tight budgets, tech stack, fixed bids, scope creep

Takeaways

Summary

In this part of the interview, Brett Snyder discusses the decision-making process for determining which tasks are handled by full-time staff versus contractors in his agency. He emphasizes the importance of access to subject matter experts and the need for consistency and institutional knowledge in retainer work. He also explains the benefits of having full-time employees for project management and strategic oversight. Brett shares his experience of acquiring a web development shop and the challenges it posed, especially during the COVID-19 pandemic. Ultimately, he decided to shut down the web development line of business due to the decline in RFPs and the need to focus on the agency's core competencies. In this conversation, Brett Snyder, the CEO of Knucklepuck, shares his experience with a failed acquisition and the lessons he learned from it. He discusses the challenges he faced in integrating a web development business into his marketing agency and the lack of overlap between the two client bases. Brett emphasizes the importance of having a clear understanding of the risks and potential outcomes before making an acquisition. He also highlights the value of having a fractional CFO or financial advisor who can provide informed insights and help make data-driven decisions. Brett encourages leaders to acknowledge and learn from failures, normalize the discussion of failures, and recognize that profitability is a choice.

Keywords

employee experience, hiring best practices, resourcing for projects, full-time employees, contractors, core competencies, ancillary work, institutional knowledge, project management, strategic oversight, web development, diversification, reputation, brand visibility, challenges, decision-making process, acquisition, integration, diversification, growth strategy, risk mitigation, client acquisition, data-driven decisions, fractional CFO, failure, profitability

Takeaways

Summary

Potify is a digital agency that helps podcasters from A to Z, providing services such as podcast direction, production, post-production, distribution, and promotion. They work with a wide range of clients, including businesses, solopreneurs, and B2B companies in various industries. One of the biggest challenges for podcasters is underestimating the amount of work involved in podcasting, which is where Potify comes in to simplify the process. Video podcasting is a low-hanging fruit that can significantly increase views and engagement. AI has been an incremental improvement for Potify, streamlining processes such as file management, project management, and sales. They have automated tasks like file transcription and receiving files from clients, saving time and improving efficiency. Potify uses APIs to integrate different platforms and streamline processes. They have a dedicated tech team and prioritize hiring people with integrity and drive. Managing a remote team across different time zones requires clear communication and accountability. Potify focuses on providing excellent customer service and has a low churn rate. They offer per-episode pricing and are introducing a credit-based pricing model. Umar emphasizes the importance of being open-minded, humble, and ego-free in business.

Keywords

Potify, digital agency, podcasting, services, direction, production, post-production, distribution, promotion, video podcasting, AI, automation, file management, project management, sales, APIs, integration, remote team, time zones, customer service, per-episode pricing, credit-based pricing, open-mindedness, humility

Takeaways

Summary

Jordan Kastrinsky discusses his initiative, the Colorado Israel Chamber of Commerce, which aims to connect the entrepreneurial ecosystems of Colorado and Israel. He highlights the potential for collaboration and business opportunities between the two regions, beyond just the tech and defense sectors. Jordan emphasizes the importance of understanding the specific market needs and cultural nuances when entering the US market, and advises founders to start with a specific locale rather than trying to make a big splash in the entire country. He also emphasizes the need to come off as professional and American when targeting the US market. When expanding a business into a new market, it is important to consider the cultural differences and potential pitfalls. American businesses often make the mistake of assuming that business culture is similar worldwide, leading to misunderstandings and power dynamics issues. It is crucial to research the target market, understand the local ecosystem, and identify opportunities and challenges. Regulatory complexity is another factor to consider when entering a new market. The decision to expand should be based on personal goals and preferences, as well as the potential for leveraging the American connection. Localization of content and hiring local agencies may be necessary to successfully enter a new market. While social media has bridged the connection gap, cultural differences still exist, and it is important to tailor content to the local audience. There is no cookie-cutter approach to expanding into a new market, and thorough research and understanding are key.

Keywords

Colorado Israel Chamber of Commerce, entrepreneurial ecosystems, collaboration, business opportunities, tech, defense, market entry, specific locale, professional, American, expanding business, new market, cultural differences, pitfalls, research, local ecosystem, opportunities, challenges, regulatory complexity, American connection, localization, social media, connection gap, cultural gap

Takeaways

Summary

In this conversation, Melissa Morris discusses the concept of 'up leveling' and how it applies to agencies. She shares her insights on pricing strategies, including the importance of aligning pricing with deliverables and the value provided to clients. Melissa also emphasizes the need for agencies to clarify their target audience and create frameworks for their services. She discusses the benefits of productizing services and implementing a hybrid retainer and hourly billing model. Additionally, Melissa highlights the significance of streamlining operations, automating tasks, and leveraging AI to improve efficiency and profitability. In this conversation, Melissa Morris and Tony Wilson discuss pricing strategies and the importance of time tracking in agency management. They highlight common pitfalls in pricing strategies, such as neglecting to account for internal work and administration, and provide advice on how to avoid them. They emphasize the need for a successful onboarding process, including reestablishing deliverables and setting clear communication standards. The conversation also explores the benefits of time tracking, such as identifying profitable and unprofitable clients, improving team efficiency, and uncovering opportunities for training and development. Melissa recommends using Toggl as a time tracking tool and offers a templated client onboarding SOP for listeners to use. They conclude by emphasizing the importance of untethering value from time and using time tracking as valuable data for decision-making.

Keywords

up leveling, pricing strategies, aligning pricing with deliverables, target audience, frameworks, productizing services, hybrid retainer and hourly billing, streamlining operations, automating tasks, AI, efficiency, profitability, pricing strategies, pitfalls, agency management, time tracking, onboarding process, deliverables, communication standards, profitable clients, unprofitable clients, team efficiency, training and development

Takeaways

Summary

In this conversation, Tony Wilson interviews Alex Sheridan about the state of video and the importance of building a personal brand on LinkedIn. They discuss strategies for starting over on LinkedIn, including short-term social selling and building a strong profile. They also talk about the value of podcasting in building deeper relationships with guests and listeners. Alex emphasizes the need for a customer-centric approach and the importance of creating valuable content. In this conversation, Alex Sheridan and Tony Wilson discuss the power of video content in driving customer acquisition and retention. They emphasize the importance of being intentional and authentic in creating video content that resonates with the target audience. They also address common concerns about starting a podcast or creating video content, such as feeling overwhelmed or lacking talent. Alex shares his insights on measuring the ROI of video content and highlights the value of qualitative feedback and long-term strategies. They also discuss the impact of video content on client acquisition and retention, and the financial metrics to track. Alex provides information on how to connect with him and the services his agency offers.

Keywords

video, LinkedIn, personal brand, social selling, profile, content strategy, podcasting, customer-centric, video content, customer acquisition, customer retention, podcasting, ROI, qualitative feedback, long-term strategy, financial metrics

Takeaways

Summary

Josh Barrett, a lawyer specializing in business law for creative agencies, discusses the importance of clear and concise contracts in agency work. He emphasizes the need for contracts to be written in standard English, rather than filled with legalese, to foster trust and understanding between parties. Barrett also suggests incorporating contract terms into the proposal stage to set expectations and anchor pricing. He advises agencies to be proactive in managing client problems and to include clauses that allow them to stop work if payments are late. Key elements often missing from contracts include clauses addressing payment issues and defining the agency's rights and responsibilities. In this conversation, Josh Barrett and Tony Wilson discuss the importance of clear client obligations in agency contracts and strategies to avoid scope creep. They emphasize the need for agencies to define client responsibilities, such as providing deliverables and being responsive, to ensure smooth project execution. They also highlight the significance of having a well-defined contract process and negotiation strategy. The conversation explores effective ways to say no to clients and enforce the terms of the contract, including mirroring the client's perspective and offering alternative solutions. Overall, the discussion emphasizes the value of clear communication, setting boundaries, and proactively addressing potential issues in agency-client relationships.

Keywords

contracts, agency work, legalese, pricing, negotiation, terms, proposals, trust, understanding, payment issues, agency contracts, client obligations, scope creep, negotiation strategy, saying no to clients, contract enforcement, clear communication, setting boundaries

Takeaways