Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Why Diets Work Until They Don’t

See slides here

Business Insights: Play a different game

There is a famous quote (somewhat dubiously) attributed to Henry Ford: “If I had asked people what they wanted, they would have said faster horses.” 

Customers can easily describe a problem they're having -- in this case, wanting to get somewhere faster -- but not the best solution. The other way of viewing it is… there are expectations that people assume you should follow to be successful, but that doesnt mean that is the way to do it. 

How VC works and funding work. The penalty you pay for running a profitable business versus a debt laden, negative cashflow business.

BetterHelp example.

What I am learning Today: Your mind as a muscle

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Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!