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The Difference Between Cold and Warm Content #221
In this episode of The Know, Like & Trust Show, we explore the difference between Cold and Warm content and how to create friction in your content to turn some people off and create more buy-in with your best client.
In this episode, you will learn the following:
* How to create warmth in your content to turn potential customers into committed buyers
* How to use friction to your advantage to create sticky content
* How to serve your warm audience even as you’re serving your cold audience
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
[00:00:57] Social content should focus on Cold audiences
[00:01:21] How to turn a dotted path into a solid line for your audience
[00:02:21] Using friction in your content is going to create ownership
[00:05:05] Warm content is for communities
[00:07:05] Make sure that your content is doing the hard work in your business
Blog Post
Friction is a relatively easy concept to explain! We’re covering cold content vs. warm content, how they’re different, and what’s the same in each. And it’s all about friction–convenient since that’s a way to create warmth.
Social content should focus on cold audiences
Cold content guides your audience through the customer journey; it gives a glimpse of the transformation you can offer them.
In last week’s article, I talked a bit about how your content’s goal is always to walk along the listen-comprehend-apply path. This allows your audience to turn a dotted path into a solid line.
* It starts with them at Point A
* If they like what you have to say, they move on to Point B where they follow along to decide if they can trust you
* They need to see a path to Point C, where they enter the buyer consideration stage
* Still trusting you? They’ll buy at Point D or E.
But if they can’t see that path from A to E, if it all looks disjointed and unclear, they’re not going there.
This is why they need to listen, then comprehend, and then apply. And your cold content is how you can connect that path. Your cold content is where you build that buy-in.
Using friction in your content
Using friction creates ownership because once someone has committed to getting past the friction,
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In this episode of The Know, Like & Trust Show, we explore the difference between Cold and Warm content and how to create friction in your content to turn some people off and create more buy-in with your best client.
In this episode, you will learn the following:
* How to create warmth in your content to turn potential customers into committed buyers
* How to use friction to your advantage to create sticky content
* How to serve your warm audience even as you’re serving your cold audience
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
[00:00:57] Social content should focus on Cold audiences
[00:01:21] How to turn a dotted path into a solid line for your audience
[00:02:21] Using friction in your content is going to create ownership
[00:05:05] Warm content is for communities
[00:07:05] Make sure that your content is doing the hard work in your business
Blog Post
Friction is a relatively easy concept to explain! We’re covering cold content vs. warm content, how they’re different, and what’s the same in each. And it’s all about friction–convenient since that’s a way to create warmth.
Social content should focus on cold audiences
Cold content guides your audience through the customer journey; it gives a glimpse of the transformation you can offer them.
In last week’s article, I talked a bit about how your content’s goal is always to walk along the listen-comprehend-apply path. This allows your audience to turn a dotted path into a solid line.
* It starts with them at Point A
* If they like what you have to say, they move on to Point B where they follow along to decide if they can trust you
* They need to see a path to Point C, where they enter the buyer consideration stage
* Still trusting you? They’ll buy at Point D or E.
But if they can’t see that path from A to E, if it all looks disjointed and unclear, they’re not going there.
This is why they need to listen, then comprehend, and then apply. And your cold content is how you can connect that path. Your cold content is where you build that buy-in.
Using friction in your content
Using friction creates ownership because once someone has committed to getting past the friction,