Mary Stella is the Director of Media & Marketing at Dolphin Research Center in the Florida Keys, a non-profit attraction that offers immersive and educational dolphin encounters, programs, and a wide variety of experiences. In this interview, Mary shares the difference between marketing and public relations, which ties directly into the importance of the guest experience. At the beginning of the pandemic, Dolphin Research Center launched a series on Facebook live, which allowed Mary and her team to showcase the animals and bring educational entertainment to viewers sitting at home. By going live every day, their viewership skyrocketed, along with their followers, and ultimately led to being a highly successful fundraising campaign for donations. Many guests visiting DRC today were influenced to visit from the Facebook live series, which is still in place today on a reduced scheduled. Mary shares that her goal is for all guests to connect so strongly with their experience at Dolphin Research Center that they become members and lifelong advocates.