The Difference Between Sales And An Offer In A Sales System.

What is Sales?

Sales is really just going to be talking about how you are approaching customers.

Let’s say you’ve got your product defined, let’s say you’ve defined your ideal customer profile or your customer avatar, whatever name you want to give that, you know who your customer is. Let's say you’ve done that part and you know the problems that your product solves. Now you actually have to get it in front of people, and that is going to be your sales approach.

What is an Offer?

Now if that’s sales, then what is an offer? Well, an offer is the way that you package your product or service. For example, if you think about your phone that you have in your pocket, or maybe you’re watching this video on your phone. Nobody buys the phone itself. Nobody buys the hardware.

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