Big cities offer a bustling cultural scene and the fun of dodging tourists on every block, while a small town provides a familiarity that allows relationships to flourish if you can get cell service. They each require a different marketing strategy.

City slickers need to niche down. Create content that centers around a specific population and the issues they face.

A country mouse will require a broader marketing strategy. Focus on big picture health ideas and the services you offer rather than the population you want to treat.

If you'd like me to take a look at your online strategy, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.