In this podcast, the team goes deeper into a previous discussion about how marketing is done in different organization.  The team dives deeper into the need for organizations to be unified in its purpose for marketing; and for marketing to act as the customer advocate while working collaboratively with sales and other departments to drive business success.

In this podcast, the team goes deeper into a previous discussion about how marketing is done in different organization. The team dives deeper into the need for organizations to be unified in its purpose for marketing; and for marketing to act as the customer advocate while working collaboratively with sales and other departments to drive business success.

The Different “Flavors” of Marketing Part 2

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast!  Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley.  Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition.  Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

Business

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

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The Different “Flavors” of Marketing Part 2

The Different “Flavors” of Marketing Part 2