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THE DIGIBLE DUDE episodes
- EP212: How to Build High-Performance Teams for Multifamily Management
In this episode of the Digible Dudes Podcast, hosts David and Reid dive deep into the art of running lean and efficient teams, sharing insights from their own experiences leading growing organizations.
With candid discussions on value statements, zero-based budgeting, and the complexities of scaling without compromising culture, this episode tackles some of the biggest challenges leaders face today. David and Reid explore how to align team roles with measurable outcomes, why accountability matters at every level, and how to strike the delicate balance between profitability and workplace satisfaction.
They reflect on the differences between fast-moving organizations like Netflix and methodical ones like Slack, debating which approach is better for sustainable growth. The conversation also covers how clear expectations and innovative hiring practices can transform team dynamics and prevent inefficiencies.
Key Topics & Highlights:
- Value Statements Redefined: Why every role needs a clear purpose and measurable outcomes.
- Zero-Based Budgeting for Teams: A revolutionary approach to rethinking roles and processes for maximum efficiency.
- Balancing Culture and Profitability: How to maintain employee satisfaction while driving business growth.
- Accountability at Every Level: Why it’s essential for both frontline support and C-suite executives.
- Leadership Lessons from Netflix vs. Slack: Choosing the right operational model for your business.
- The Power of Reverse Value Statements: What happens when you reevaluate the impact of every position.
Don’t forget to like, comment, and subscribe for more!
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
Leave a Spotify Review: https://spoti.fi/3LfoEdU
Leave an Apple Review: https://apple.co/3AA2zRj
(00:00) Preview and Introduction
(01:45) What Are Value Statements and Why They Matter
(04:35) Aligning Roles with Business Outcomes and Profitability
(07:38) Complexity of Back-Office Contributions
(09:54) Zero-Based Budgeting
(12:04) Balancing Culture, Talent Retention, and Cost-Cutting
(16:10) Strategic Hires vs. Operational Flexibility
(19:07) Choosing Your Business Growth Model
(22:27) The Importance of Accountability in Leadership
(26:14) Systematizing Processes for Better Team Performance
(31:44) Balancing Work-Life Integration and Outcome-Driven Success
(36:49) The 20-Mile March: Setting Sustainable Goals
(41:55) Value-Based Compensation: Rethinking Employee Rewards
(54:11) Reverse Value Statements: Evaluating the Impact of Every Role
(58:34) The Role of Customer Experience in Team Strategy
(01:02:01) Giving Teams Autonomy to Achieve Results
(01:04:21) How to Scale Efficiently
1 hr 15 min - EP211: The Secret to Better Property Management with Fortress OS
In this episode, we’re joined by Kerri Davis, CEO and founder of Fortress OS, for an in-depth look at her journey in property management and the potential of Fortress OS as an operating system for multifamily real estate.
With a diverse background spanning law, accounting, military service, and real estate, Kerri shares how her unconventional path led to the founding of Fortress, a property management solution tailored to tackle the unique challenges of affordable housing. She offers a candid take on the industry's traditional pain points, from outdated software and slow tech adoption to the complexities of managing affordable and conventional units.
Kerri discusses the principles that drive her leadership at Fortress, including her philosophy of “front-stabbing” for honest feedback, the importance of balancing work intensity with rest, and how her team stays grounded through practices like meditation.
Diving into the technical side, she explains why Fortress OS was designed with an affordable-first approach and emphasizes the need for seamless integrations with existing accounting systems to streamline operations and empower property managers.
Key Topics & Highlights:
- Discover how Fortress OS is reshaping property management for affordable housing and why it stands out in a crowded market.
- Learn about the challenges of adopting new technology in a conservative industry and how Fortress OS overcomes these barriers.
- Explore Kerri’s radical approach to leadership, including her unique methods for building a resilient, high-performing team.
- Understand why Kerri believes multifamily housing isn’t a commodity and the implications for pricing strategy and revenue management.
- Get insights into the future of property management technology, including AI integrations, flexible tech stacks, and data transparency.
Like, comment, and subscribe for more!
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
Leave a Spotify Review: https://spoti.fi/3LfoEdU
Leave an Apple Review: https://apple.co/3AA2zRj
(00:00) Preview and Introduction
(02:47) Kerri’s Leadership Philosophy
(07:00) Exploring Kerri's Career Path
(13:20) Meditation and Team Balance at Fortress
(19:10) The Fortress OS Vision and Purpose
(22:55) Why Fortress OS is Different from Competitors
(25:29) Fortress OS as a Complete Property Management Solution
(29:25) Balancing Affordable and Conventional Units
(33:08) Challenges in Property Management Software
(37:19) Strategic Partnerships and Prioritizing Integrations
(41:16) Overcoming Industry Hesitation to Adopt New Solutions
(45:16) Addressing Common Pricing Misconceptions
(50:07) The Industry’s Approach to Pricing and Discounts
(55:47) Avoiding Fear-Based Pricing Decisions
(01:01:36) Artificial Intelligence in Property Management
1 hr 10 min - EP210: The Latest Innovations and Trends in Multifamily (Digible Dudes Monthly Recap)
In this month’s Digible Dudes recap, we dive deep into the evolving landscape of multifamily real estate.
Join us as we explore AI-driven rent pricing, RealPage's legal battles, and the latest tech innovations transforming the industry.
Featuring insights from Dom Beveridge, Joe Summers, Maddie from GoldOller, and Zumper’s Anth Moss, we discuss the impact of AI, data strategies, and industry trends shaping the future of multifamily.
Don’t miss this breakdown of the most pressing topics in Multifamily today!
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
Leave a Spotify Review: https://spoti.fi/3LfoEdU
Leave an Apple Review: https://apple.co/3AA2zRj
(00:00) Joe Summers - Synergy Multifamily Advisors
(03:42) Anthemos Georgiades - Zumper
(39:12) Dom Veveridge - 20for20
(52:46) Maddie Grussendorf - Get 100
1 hr 5 min - EP209: How To Use AI To Optimize Your Property Management | Maddie Grussendorf
In this episode, we sit down with Maddie Grusendorf, Industry Principal at Get 100, to explore how AI is reshaping property management strategies in the multifamily sector.
Maddie shares how multifamily and real estate companies can leverage cutting-edge AI tools like Elise AI to streamline lead management, enhance leasing processes, and improve tenant experiences.
As a forward-thinking property manager company, Maddie is pioneering innovative solutions that blend AI with human touch to optimize both operations and marketing outcomes.
We also dive into GoldOller’s pivot towards a tech-centric approach, covering everything from AI-powered chatbots to integrated fraud detection systems. Maddie also explains how the company tackled challenges in adoption, change management, and measuring ROI while maintaining a strong focus on employee and tenant engagement.
Key Topics & Highlights:
Discover how AI tools like Elise AI are transforming leasing and tenant communication.
Learn how to integrate AI and automation into your property management workflows without losing the human element.
Explore how GoldOller streamlined marketing efforts through data-driven strategies and tech consolidation.
Understand the role of AI in managing operational challenges, from lead generation to delinquency detection.
Gain insights into the future of property management and how AI will shape its evolution.
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
Leave a Spotify Review: https://spoti.fi/3LfoEdU
Leave an Apple Review: https://apple.co/3AA2zRj
(00:00) Introduction to Maddie Grusendorf
(02:57) Business Development Strategies
(04:19) Exhibiting at NAA for Brand Awareness
(08:36) Digital Traffic and Marketing Strategy Insights
(13:00) Innovation in Property Management
(16:39) In-House vs. Outsourced Marketing
(18:34) Use of KPI Dashboards in Marketing
(20:27) Consolidating Marketing Platforms for Efficiency
(22:07) Shifting from ILS to PPC Strategies
(30:24) AI's Role in Leasing and Resident Relations
(34:29) Rolling Out New Technologies Across Properties
(36:51) New Fraud Detection Technologies
(41:03) Lessons Learned in Property Management Innovation
(47:28) Maddie's Bold Move: Dropping Apartments.com
(53:09) Future of Property Management Technology
56 min - EP208: How Revenue Management Impacts Multifamily Real Estate Management (Dom Beveridge)
In this episode, we sit down with Dom Beveridge, Principal at 20for20, to unpack the complexities of revenue management in the multifamily real estate sector and the ongoing legal controversies surrounding RealPage.
With extensive experience in revenue management across multiple industries, Dom offers a unique perspective on how multifamily differs from other sectors, particularly in its focus on rent increases. He shares insights into why the industry's approach to pricing could be problematic and explores the broader implications of recent lawsuits aimed at RealPage’s revenue management software.
Dom breaks down the key components of the RealPage lawsuit, explaining how data sharing and pricing algorithms are at the center of the legal challenges.
Key Topics & Highlights:
Discover why multifamily revenue management is unlike any other industry and the dangers of focusing solely on rent increases.
Learn about the RealPage lawsuit, including accusations of collusion and the impact of data-sharing practices on the market.
Understand how current and future legislation could reshape the use of revenue management systems across the multifamily industry.
Get expert insights on the future of revenue management technology, from emerging competitors like RebaRent to the evolution of pricing algorithms.
Explore the potential long-term effects of legal challenges on the availability of affordable housing and new property development.
This conversation covers everything from multifamily pricing strategies to the legal landscape of data-sharing practices, offering listeners actionable insights into the future of real estate technology and regulation.
Like, comment and subscribe for more!
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
Leave a Spotify Review: https://spoti.fi/3LfoEdU
Leave an Apple Review: https://apple.co/3AA2zRj
(00:00) Preview and Intro
(04:40) Revenue Management Across Different Industries
(06:12) Key Allegations in the RealPage Lawsuit
(08:02) DOJ Involvement and Legal Actions Explained
(14:23) Impact of the Lawsuit on Property Management Companies
(18:46) Understanding Market Behavior
(20:14) Rent Increases in Multifamily
(22:11) The Legal Implications of Data Sharing and Price Fixing Allegations
(28:53) Outcome of the RealPage Lawsuits
(32:24) Potential Impact of the Lawsuits on the Multifamily Industry
(34:19) The Long-Term Effects of Revenue Management Legislation
(37:10) Competitive Data in Revenue Management
(40:09) How Revenue Management Increases Revenue Without Raising Prices
(44:13) Revenue Management in Multifamily
(52:02) New Regulations in Revenue Management
(56:10) The Future of AI and Data Sharing in Multifamily Real Estate
(01:02:13) Impact of RealPage Lawsuits on Innovation in the Industry
1 hr 14 min - EP207: How Zumper is Simplifying the Rental Experience for Millions | Anthemos Georgiades
In this episode of the Digible Dudes Podcast, we sit down with Anthemos Georgiades, Co-founder and CEO of Zumper, to explore the rapidly evolving world of rental marketplaces and how technology is disrupting the industry.
Anth shares Zumper's journey from a scrappy startup to one of the leading ILS (Internet Listing Services) platforms in the rental market, reflecting on the challenges of scaling, the importance of real-time inventory, and the competitive edge that years of data aggregation have provided.
We dive into Zumper’s innovative use of generative AI and the game-changing potential it holds for transforming both the renter's experience and the property management landscape.
Key Topics & Highlights:
Discover how Zumper has built a powerful listing infrastructure, creating a major barrier to entry for new competitors in the ILS market.
Learn how generative AI is reshaping the future of real estate search, with personalized, semantic search capabilities and the introduction of AI assistants.
Explore the evolution of the rental marketplace from early classifieds to today's professionalized platforms and the exciting possibilities of Web 3.0 for the industry.
Anth shares his insights on how Zumper is preparing for the next big shift in consumer behavior and why startups may have an edge in this AI-driven world.
Uncover the challenges of building long-lasting relationships with PMCs and REITs and how Zumper is leveraging AI to take the lead in a highly competitive market.
Join us as we look ahead at the future of rental marketplaces, AI's role in enhancing both renter and property manager experiences, and how Zumper is poised to navigate the next wave of disruption in real estate technology.
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
Leave a Spotify Review: https://spoti.fi/3LfoEdU
Leave an Apple Review: https://apple.co/3AA2zRj
(00:00) Introduction to Anthemos and Zumper
(00:43) Zumper’s 12-Year Journey
(03:21) ILS Competition and Market Trends
(05:31) Building Zumper’s Back-End Infrastructure
(08:52) Challenges in Building a Rental Marketplace
(12:27) Long Tail vs. Enterprise Inventory Breakdown
(15:51) Evolution from Web 2.0 to Web 3.0 in ILS
(18:59) The Importance of Relationships in Scaling Zumper
(23:16) The Role of Gen AI in Zumper’s Future
(34:17) Leveraging Semantic Search with AI
(36:56) AI-Assisted Actions and Automation for Renters
(41:27) Will AI Lead to a One-Tab User Experience?
(47:00) Business Model Evolution with AI Integration
(52:35) The Future of Rental Marketplaces with Generative AI
1 hr - EP206: How to Leverage Tech to Scale Your Multifamily Business | Joe Summers
In this episode, we sit down with Joe Summers, Founder of Synergy Multifamily Advisors, to explore how technology and innovation are disrupting the multifamily real estate industry.
With over two decades of experience, Joe has witnessed the industry's evolution firsthand and shares valuable insights into the key challenges and opportunities for property owners and managers.
Joe dives deep into the state of multifamily marketing, revealing why many believe it's "broken" and what companies can do to improve branding and lead attribution. We also discuss the critical role of technology in enhancing operational efficiency, from call tracking and performance management to the rise of AI and chatbots in handling tenant inquiries.
Key Topics & Highlights:
Learn why multifamily marketing needs a fresh approach and how branding can make a big impact.
Discover how AI and chatbots are revolutionizing call management and improving tenant experiences.
Explore the evolution of maintenance technology and its potential to reduce costs and improve service.
Understand the importance of supplier relationships and how they shape the future of multifamily tech.
Get actionable insights on scaling companies and driving success in the multifamily real estate industry.
This conversation covers everything from the future of call centers to the importance of investing in maintenance technology to improve tenant satisfaction. Joe’s experience in scaling companies and positioning them for acquisition offers listeners a rare look behind the scenes of the multifamily tech landscape.
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
Leave a Spotify Review: https://spoti.fi/3LfoEdU
Leave an Apple Review: https://apple.co/3AA2zRj
(00:00) Introduction
(04:45) Joe’s Background in Multifamily
(07:22) Joe’s Career Arc in Three Chapters
(11:43) Transition to Call Tracking and Lead Attribution
(14:32) First Acquisition Experience
(16:53) Scaling Companies and Choosing Entrepreneurship
(20:22) Call Centers and Their Importance
(22:05) Chatbots vs. Call Centers
(27:06) Operational Challenges in Multifamily
(28:44) Synergy Multifamily Advisors: Purpose and Vision
(32:33) Technology Adoption and Multifamily’s Growth
(40:20) Reactionary vs. Proactive Industry Practices
(43:15) Challenges with New Technology in the Industry
(47:07) Is Marketing Broken in Multifamily?
(50:45) Branding Property Management Companies
(55:48) Future of Property Management and Consolidation
(58:18) The Importance of Maintenance Technology
(01:01:25) Balancing Technology and People in Multifamily
1 hr 4 min - EP205: How Gryd Is Disrupting the Real Estate Industry in 2024!
In this episode, we sit down with Josh Glow and Josh Donen, co-founders of Gryd, to explore how their PropTech innovations are reshaping multifamily property management.
Gryd is disrupting the industry with cutting-edge solutions that streamline real estate media and parking management, offering property owners new revenue streams and operational efficiency.
Josh and JD dive into Gryd’s game-changing approach, from 3D immersive media for leasing to their revolutionary "Airbnb for parking" solution. We discuss how Gryd is helping multifamily properties optimize their parking assets and turn underutilized spots into valuable income generators.
The conversation also covers the key challenges multifamily properties face, including outdated parking management systems, vacancy issues, and inefficiencies in property operations. Gryd’s AI-driven technology is leading the charge in solving these problems, making parking management smarter and more profitable.
Key Topics & Highlights:
- Discover how Gryd’s parking technology is driving ancillary revenue for multifamily properties.
- Learn how AI and machine learning are transforming parking management and tenant experience.
- Explore the benefits of 3D media and virtual tours in boosting leasing conversion rates.
- Understand how Gryd’s innovative solutions are optimizing multifamily operations with centralized management.
- Gain insights into the future of PropTech and how Gryd is leading the way in parking and real estate innovation.
Get ready to uncover actionable strategies for leveraging PropTech to maximize revenue, improve tenant satisfaction, and stay competitive in an evolving real estate landscape.
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
Leave a Spotify Review: https://spoti.fi/3LfoEdU
Leave an Apple Review: https://apple.co/3AA2zRj
(00:00) Preview
(00:31) Overview of Gryd’s Service and Tech
(01:39) Exploring the Parking Revenue Opportunity
(03:16) The Evolution of Gryd’s Business Model
(05:04) Meet the Founders: Josh Glow and JD
(07:07) Gryd’s Digital Real Estate Media and 3D Visualization
(07:53) Disrupting the Parking Market in Multifamily Properties
(09:28) The Origins of Gryd’s Innovation
(13:08) How Gryd Differentiates in the 3D Media Space
(16:09) Gryd’s Parking Solution: Maximizing Revenue
(19:42) Building a Marketplace for Parking
(22:38) Pricing and Dynamic Models for Parking
(24:47) Vacancy in Parking and Property Management
Challenges
(28:14) The Future of Digital Media in Real Estate
(31:03) Industry Changes and the Matterport Acquisition
(36:11) Gryd’s Approach to Providing Client Data Insights
(40:52) Using AI and Machine Learning for Parking Optimization
(46:12) Centralized Management and Permission Sets
(51:08) Hot Takes: Future of Real Estate Tech
(55:32) VR and the Future of Immersive Tech in Real Estate
1 hr 11 min - EP204 The Future of Leasing: Self-Guided Tours and Tech-Driven Solutions with Pynwheel
In this episode, we sit down with Jennifer Cyphers, Founder and CEO of Pynwheel, to dive deep into how tour technology is changing leasing in the multifamily industry.
Jennifer shares how Pynwheel’s innovative solutions, like leasing touchscreens and self-guided tour applications, are transforming the leasing process and boosting tour-to-close conversion rates.
We explore the origin story of Pynwheel, how it evolved into a key player in leasing technology, and its role during the COVID-19 pandemic, where self-guided tours became essential.
Jennifer also discusses the current challenges multifamily properties face, from implementing digital access solutions to overcoming legacy systems, and how Pynwheel is addressing these with cutting-edge technology.
Key Topics & Highlights:
Discover how Pynwheel’s self-guided tours and touchscreens are reshaping the leasing experience.
Learn about the critical role of digital access solutions and the challenges of retrofitting older properties.
Explore the impact of self-guided tours during the pandemic and their long-term viability.
Understand the importance of data in decision-making and how over-reliance on it can lead to misguided strategies.
Gain insights into the future of leasing technology and how Pynwheel is helping properties overcome staffing shortages with automation.
Discover actionable strategies for improving your property’s tour-to-close rates and staying competitive in a rapidly evolving market.
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
Leave a Spotify Review: https://spoti.fi/3LfoEdU
Leave an Apple Review: https://apple.co/3AA2zRj
(00:00) Introduction to Jennifer Cyphers and Pynwheel
(01:47) Competitors and Market Positioning for Pynwheel
(03:02) Origin Story of Pynwheel
(07:16) Challenges with Implementing Self-Guided Tours
(09:58) Importance of Digital Access for Vacant Unit Tours
(11:10) Staged vs. Vacant Units: What Prospects Want
(14:03) Digital Access and Self-Guided Tour Solutions
(17:23) Costs of Retrofitting Digital Locks in Older Properties
(19:15) Pynwheel’s Current Product Lineup and Future Focus
(20:33) How Self-Guided Tours Increase Conversion Rates
(25:06) Retention, Churn, and Challenges with Transitions
(28:51) Data and Its Role in Improving Leasing Technology
(33:09) The Importance of User Experience with Touchscreens
(35:44) Key Events and Their Impact on Pynwheel’s Growth
(40:12) Vendor Challenges and Long-Term Client Retention
(44:08) The Importance of Behavior Change in Multifamily Leasing
(46:16) Prioritization and Focus in Business Growth
(49:11) Data and Standardization in Multifamily Real Estate
(52:37) The Challenge of Mapping Data Across Systems
(58:04) Data-Driven Decisions
1 hr 4 min - EP203: The Future of Targeted Marketing in Real Estate (Geofencing & AI)
In this episode, we sit down with Matthew Kilmer, Founder and CEO of ApartmentGeofencing.com, and Philip Sewall, VP of Marketing, to explore how geofencing technology and AI-driven video creation are disrupting digital marketing for the multifamily and hospitality industries.
Matthew and Phil share insights on how ApartmentGeofencing.com is helping multifamily properties and hotels enhance their marketing efforts with targeted geofencing, personalized AI video strategies, and cross-device ad delivery. Learn how they are using AI to streamline content creation, optimize campaigns, and maintain engagement across various platforms, including Hulu, Disney+, and more.
Key Topics & Highlights:
- Discover how geofencing can target potential renters based on where they live, work, and play.
- Learn how AI-driven video production is transforming marketing for multifamily properties.
- Explore how cross-device matching allows for seamless ad delivery across multiple devices.
- Understand the role of AI in reducing creative fatigue and keeping content fresh for better engagement.
- Get insights into new HUD guidelines and how they impact digital marketing strategies.
Find out how ApartmentGeofencing.com is leveraging cutting-edge technology to create personalized, impactful campaigns that improve lead generation, tenant engagement, and overall marketing performance.
Tune in to see how Matthew Kilmer and his team are reshaping digital marketing in real estate, offering practical strategies that help property owners and managers stay competitive in today’s market.
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
Leave a Spotify Review: https://spoti.fi/3LfoEdU
Leave an Apple Review: https://apple.co/3AA2zRj
34 min
About THE DIGIBLE DUDE
From the publisher's feed
The Digible Dude podcast brings you weekly interviews with the most influential minds in the apartment marketing world. You will learn the inner workings of multifamily marketing so you can know…
exactly what’s happening. Each week, Reid Wicoff sits down with guests that are at the front of multifamily marketing to share their stories. If you want to get ahead, this podcast is for you.