Subscribe on iTunes.  Email Marketing Biggest takeaways: Email has a higher return on investment ROI than the top three social media channels Doesn’t require huge amounts of money to get started Build up your database with your existing customers Don’t think about open rates, instead think about strengthing your relationship with customers Build your database by putting out […]

Subscribe on iTunes. Facebook for Small Business: how to make Facebook work for your small business  Biggest takeaways: Create an avatar for your audience. Who are they? What is their lifestyle? What value can you give them? Facebook’s algorithm prioritises people conversing about your business or on your business’s Facebook Page. Setting up your Facebook […]

Subscribe on iTunes. Content Marketing: What is it? How do you create your own engaging content? Biggest takeaways: Start with talking to your customers. What do they want? What value can you give them? Monitor how your content is resonating with your customers. Adjust your budget based on these results. Create a user journey for […]

Subscribe on iTunes. Facebook Boosted Posts Biggest takeaways: The difference between a Facebook boosted post and a Facebook ad The importance of Facebook ads How detailed is Facebook Pixel tracking? Start with boosted posts and advance to Facebook ads Measure your ad’s results to determine the best engagement Facebook provides the most advanced audience targeting […]

Subscribe on iTunes. Facebook Boosted Posts Biggest takeaways: The difference between a Facebook boosted post and a Facebook ad The importance of Facebook ads How detailed is Facebook Pixel tracking? Start with boosted posts and advance to Facebook ads Measure your ad’s results to determine the best engagement Facebook provides the most advanced audience targeting […]

Subscribe on iTunes. SEO: Search Engine Optimisation Biggest takeaways: Predicable elements of SEO On-page optimisation Creating content to match relevant keywords Breaking down SEO jargon What content is most valuable for SEO? Creating a good SEO strategy In this Power-Up episode, Brisbane’s Chief Digital Officer Cat Matson and Alpha Digital’s Managing Director Matt Cooper explain the importance of […]

Subscribe on iTunes. How to get your business LinkedIn: understanding the value of LinkedIn for small businesses  Biggest takeaways: Importance of LinkedIn for small businesses Change your mindset to get value out of LinkedIn Improve your businesses’s branding and connect with your ideal customers Allocate time to manage your Linkedin profile and connections each week In […]

Subscribe on iTunes. Social Media 101: Understanding Facebook and creating your own engaging content. Biggest takeaways: Build a one-on-one connection with your followers to build a personal connection Don’t focus on how many followers you have, but how many of your followers are engaged Tell an authentic story Facebook are blurring lines between story-telling and […]

Subscribe on iTunes. Digital marketing overview: Understanding the black magic of search ranking and social media advertising. Biggest takeaways: Take ownership of your Google My Business listing Every small business needs a Gmail account Your website needs to be mobile friendly If it takes longer than three seconds to load your website,  you’ll lose half […]

Subscribe on iTunes. Thought leadership special: Global entrepreneur and behavioural scientist Matt Wallaert In this special episode on thought leadership, Brisbane’s Chief Digital Officer Cat Matson chats with Matt Wallaert about the science of behaviour change, the gap between corporates and startups and how to beer test a hipster (for legit marketing purposes). What we […]