The Digital Commerce Daily

The Digital Commerce Daily — July 14, 2026

In this episode:

• PayPal Ads is making a structural case that its cross-merchant transaction data gives it a retail media signal no single retailer can replicate.

• A data breach at Lidl's Benelux ecommerce operation is a sharp reminder that grocery retailers expanding online carry cybersecurity exposure that pure-play digital brands have long had to manage.

• A K-beauty brand is ditching the traditional awareness-to-conversion funnel in favour of a single-moment commerce strategy built for how US shoppers actually discover and buy beauty products today.

Hosted by Marco & Klara. New episode every weekday.

Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing

The Digital Commerce Daily — July 13, 2026

Your 8-minute briefing on ecommerce, social commerce, and digital marketing.

In today's episode:

• Conagra Brands appointing WPP's Barrows as its dedicated commerce marketing agency signals that major CPG players are treating commerce as a distinct discipline requiring specialist infrastructure.

• New research shows advertisers are comfortable using AI in social and retail media but are pumping the brakes on AI for influencer and CTV — revealing a confidence gap that directly shapes where ecommerce budgets flow.

• A $100 million investment thesis built entirely around founder-led creator agencies is a direct bet that the creator economy's next phase is consolidation — and that social commerce will be the primary revenue engine justifying those valuations.

Hosted by Marco and Klara.

The Digital Commerce Daily — July 12, 2026

Your 8-minute briefing on ecommerce, social commerce, and digital marketing.

In today's episode:

• Vinted is co-founding a cross-sector European Media Marketplace, signalling that resale platforms are now serious players in the continent's ad tech infrastructure.

• Chewy's $3.36 billion quarter shows how a pure-play ecommerce retailer is deploying AI not as a marketing buzzword but as a lever for operational margin and customer retention.

• Meta is now requiring more granular disclosure on AI-generated ad creative, a policy shift that directly affects ecommerce brands running Advantage+ and AI-automated campaigns at scale.

Hosted by Marco and Klara.

The Digital Commerce Daily — July 11, 2026

Your 8-minute briefing on ecommerce, social commerce, and digital marketing.

In today's episode:

• Levi's Q2 results show a 19% ecommerce jump, making it one of the clearest live data points this week that legacy apparel brands can win by doubling down on DTC.

• Shopify's EMEA MD reframes agentic commerce not as a threat to physical retail but as the connective tissue between online and in-store — a meaningful strategic signal from the platform powering much of European ecommerce.

• A fintech-marketplace partnership in France is quietly solving one of the biggest friction points for third-party sellers — cash flow — and it signals that European marketplaces are competing on financial services, not just traffic.

Hosted by Marco and Klara.

The Digital Commerce Daily — July 10, 2026

Your 8-minute briefing on ecommerce, social commerce, and digital marketing.

In today's episode:

• Marks & Spencer is using Amazon as an international expansion vehicle, and the Netherlands move signals a replicable cross-border playbook for European retailers.

• Outdoor DTC brand Cotopaxi is deliberately adding marketplace channels on top of its direct business — a sign that the 'DTC-only' era is definitively over even for values-led brands.

• Google's August 17 Smart Bidding changes to Target CPA and Target ROAS will directly affect how ecommerce advertisers manage budget-limited campaigns — and the clarification itself suggests advertisers pushed back hard.

Hosted by Marco and Klara.

The Digital Commerce Daily — July 09, 2026

Your 8-minute briefing on ecommerce, social commerce, and digital marketing.

In today's episode:

• Adobe Advertising is launching a custom algorithms product that lets performance marketers move beyond black-box bidding — a direct challenge to Google and The Trade Desk's automation dominance.

• Pact Coffee's DTC subscription model — built before subscriptions were mainstream — offers a live case study in how UK ecommerce brands retain customers when acquisition costs are spiralling.

• New UK data shows delivery friction is silently destroying ecommerce loyalty — 43% of shoppers are rearranging their lives for parcels, and retailers are paying for it in repeat purchase rates.

Hosted by Marco and Klara.

The Digital Commerce Daily — July 08, 2026

Your 8-minute briefing on ecommerce, social commerce, and digital marketing.

In today's episode:

• Fresh IAB Europe data puts a €131bn number on the European digital ad market and names retail media and social video as the engines — giving ecommerce advertisers a concrete benchmark for where budgets are flowing.

• Bol — the dominant marketplace in the Netherlands and Belgium — has secured a Dutch financial regulator licence to offer payment services, a move that deepens its grip on Benelux ecommerce and puts it on a direct collision course with Buy Now Pay Later players and Amazon's own financial stack.

• Walmart Connect and Magnite are making the retail media plus CTV convergence operational — not theoretical — and the implications for how ecommerce brands plan video spend are immediate.

Hosted by Marco and Klara.

The Digital Commerce Daily — July 07, 2026

Your 8-minute briefing on ecommerce, social commerce, and digital marketing.

In today's episode:

• Milani Cosmetics hit 250% above its TikTok Shop sales target in the first two weeks of a product launch, making it one of the most concrete performance data points in beauty social commerce this year.

• Unilever is entering TikTok Shop in the Benelux market, giving us a rare look at how a major FMCG giant is approaching social commerce in Europe with deliberately managed expectations.

• The 2026 Switzerland ecommerce ranking reveals which platforms are dominating one of Europe's highest-spending online markets and where the competitive gaps are opening up.

Hosted by Marco and Klara.

The Digital Commerce Daily — July 06, 2026

Your 8-minute briefing on ecommerce, social commerce, and digital marketing.

In today's episode:

• Hostinger's new Quick Links tool turns a product photo directly into a checkout — signalling that the era of needing a full ecommerce site to sell online may be ending.

• Germany's biggest retail and ecommerce conference drew 5,000 attendees this year, with AI investment strategy and platform consolidation emerging as the defining tensions for European digital commerce leaders.

• Amazon is effectively shutting the door on Mechanical Turk — the human-labelling marketplace that underpinned a generation of AI training data — and the closure signals how completely AI automation has displaced the crowdsourced task economy it helped create.

Hosted by Marco and Klara.

The Digital Commerce Daily — July 05, 2026

Your 8-minute briefing on ecommerce, social commerce, and digital marketing.

In today's episode:

• Google is giving Performance Max advertisers a long-demanded transparency tool that lets them see which channels are actually driving results — a direct response to years of marketer frustration with the black-box campaign type.

• Sherwin-Williams embedding Square payments and invoicing into its B2B contractor ecosystem is a signal that traditional trade brands are finally treating digital commerce infrastructure as a competitive moat, not an afterthought.

• England's run to the World Cup Round of 16 is projected to inject £500 million into the UK economy, with ecommerce retailers in apparel, food and drink, and electronics already seeing demand spikes that reward those who planned their trading calendars around tournament progression.

Hosted by Marco and Klara.