The Digital Commerce Daily

The Digital Commerce Daily — August 22, 2026

In this episode:

• New data reveals Amazon is the most expensive marketplace for sellers in the Netherlands, with average commission fees approaching 20% — a critical number for any European seller evaluating their channel mix.

• The global retail media market is crossing $200 billion this year, but a deceleration in growth — and rising concerns about ad experience quality — signals the channel may be approaching a structural inflection point.

• OpenAI is rolling out its ChatGPT advertising pilot across 31 European markets, making AI-native ad inventory a live reality for performance marketers on the continent.

Hosted by Marco & Klara. New episode every weekday.

Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing

The Digital Commerce Daily — August 21, 2026

In this episode:

• Walmart's retail media arm is growing at nearly 40% year-on-year, reshaping the competitive landscape between the big three retail media networks.

• Meta has given its AI assistant direct access to Ads Manager, meaning it can now read campaign data and recommend optimisations inside the platform itself.

• China is actively instructing its companies not to cooperate with the EU's probe into JD.com's acquisition of MediaMarkt, turning a marketplace deal into a geopolitical standoff with major implications for European ecommerce.

Hosted by Marco & Klara. New episode every weekday.

Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing

The Digital Commerce Daily — August 20, 2026

In this episode:

• New data shows AI-referred shoppers spend 53% more per visit and convert 60% higher than other traffic sources — a concrete commercial case for brands rethinking their AI visibility strategy.

• Non-alcoholic beer brand Bero is using Prime Day conversion data to build its Cyber 5 playbook — a rare look at how a DTC brand balances Amazon and owned-channel strategy heading into peak season.

• The ANA is pushing new standardisation guidelines for retail media measurement — a direct response to advertiser frustration with incompatible metrics across networks like Amazon Ads, Walmart Connect, and Kroger Precision Marketing.

Hosted by Marco & Klara. New episode every weekday.

Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing

The Digital Commerce Daily — August 19, 2026

In this episode:

• TikTok is quietly building a payments layer inside its DMs that could turn social conversations directly into commerce transactions.

• The ANA is formally warning brands that retail media networks are grading their own homework — and marketers are paying the price.

• IKEA is launching a dedicated UK online secondhand marketplace for pre-loved furniture — a major move that blends circular economy strategy with a direct digital commerce play.

Hosted by Marco & Klara. New episode every weekday.

Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing

The Digital Commerce Daily — August 18, 2026

In this episode:

• Amazon is rolling out its Warehousing & Distribution bulk storage service across five European countries this week, a significant logistics infrastructure move for third-party sellers on the continent.

• A performance agency is acquiring two specialist firms to build out dedicated Amazon and TikTok commerce capabilities, signalling where holding groups and independents see client spend heading.

• Amazon has launched its first Prime Air drone delivery site outside the US in Darlington, UK — a milestone that marks the beginning of commercial drone fulfilment in European ecommerce.

Hosted by Marco & Klara. New episode every weekday.

Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing

The Digital Commerce Daily — August 17, 2026

In this episode:

• Fruugo's swing from loss to £1.4 million profit signals that cross-border marketplace models can work — and this one quietly connects millions of European shoppers to sellers across 50+ countries.

• Traffic arriving from ChatGPT, Perplexity, and other LLMs is behaving differently to organic search visitors — and ecommerce brands are only just starting to measure it properly.

• The EU's incoming PPWR packaging rules could impose disproportionate compliance costs on small ecommerce brands and cross-border sellers at exactly the wrong moment.

Hosted by Marco & Klara. New episode every weekday.

Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing

The Digital Commerce Daily — August 16, 2026

In this episode:

• A court has ruled Temu is not liable for Shein's copyright claims, a decision that reshapes the legal battleground between the two biggest ultra-fast fashion marketplaces competing for European shoppers.

• Payment data shows European online purchases dropped nearly 38% during Wednesday's solar eclipse — a rare real-world event that produced a clean, measurable shock to ecommerce traffic patterns.

• Google is removing language targeting from Search and Performance Max campaigns in September 2026, a structural change that will force cross-border ecommerce advertisers to rethink how they control audience reach in multilingual markets.

Hosted by Marco & Klara. New episode every weekday.

Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing

The Digital Commerce Daily — August 15, 2026

In this episode:

• AppLovin is making a serious push beyond mobile gaming into ecommerce advertising, and performance marketers need to understand whether this is a genuine third channel or just hype.

• JD.com's first revenue drop in a decade — while it simultaneously prepares to acquire MediaMarkt across Europe — raises urgent questions about whether a weakening Chinese giant can successfully execute a major Western marketplace play.

• Kroger has hired a new ecommerce chief with deep Walmart and Jet.com DNA — a signal that America's second-largest grocery chain is getting serious about competing in online grocery and retail media at a completely different level.

Hosted by Marco & Klara. New episode every weekday.

Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing

The Digital Commerce Daily — August 14, 2026

In this episode:

• Samsonite's near-$180M acquisition of Béis signals how legacy travel brands are buying their way into Gen Z's DTC-native, social-first commerce playbook.

• Shopify's own data shows AI-driven referral traffic to its merchants nearly tripled in a year — but organic search is still the dominant channel, creating a critical 'both/and' strategic question for every ecommerce brand.

• Pinterest poaching a CTV ad tech founder to run programmatic and affiliate signals a serious platform-level push to close the gap between visual discovery and shoppable, performance-driven commerce.

Hosted by Marco & Klara. New episode every weekday.

Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing

The Digital Commerce Daily — August 13, 2026

In this episode:

• Google is killing a key Smart Bidding behaviour in days, and performance marketers running Target CPA or Target ROAS campaigns need to act before August 17th.

• Etsy's CEO has laid out a clear three-pillar AI strategy focused on personalisation and discovery — a sign that mid-tier marketplaces are betting on AI to close the gap with Amazon.

• The narrative that Europe's new parcel tax has slashed Chinese cross-border shipments by a third is being challenged — and the real data tells a more complicated story for Temu and Shein.

Hosted by Marco & Klara. New episode every weekday.

Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing