The Digital Diary of Nikita Abhanave

Thank you for being part of this incredible journey in Season 1.

As we wrap up this season, remember our learning is a continuous process, as the digital media world is ever-evolving.

Stay curious and keep making your mark in this exciting space. Until next time, this is your host Nikita Abhanave signing off.

Stay tuned for more exciting insights!

In this episode we discuss:

1. Importance of having a customer hook and leveraging data
2. Why Marketers need both IQ and EQ to connect with their consumers
3. How to elevate the customer experience and Journey
4. Balance between - Magic & Logic

About the guest:

Aakansha Dalal is a Brand & Service Marketing Lead in India for Amazon Prime Video. Previously she has worked with L’Oréal and Unilever in brand & marketing role.

To listen, download Bingepods on iOS or Android. subscribe or follow wherever you listen to your podcasts. New episode drops every Wednesday.

Connect with me on: LinkedIn | Instagram

Linkedin is now 100 million members in India. And it has a lot to offer to the agencies and brands. Looking at a full-funnel strategy approach? Thinking to leverage 1P data? Know about LAN targeting is  - Linkedin Audience Network and much more from my conversation with Santosh Krishnamoorthy. This episode will help you relook at thought leadership and transform your platform first approach. 

To listen, download Bingepods on iOS or Android. subscribe or follow wherever you listen to your podcasts. New episode drops every Wednesday.

Connect with me on: LinkedIn | Instagram

In this episode, I will have a conversation with Sunil Punjabi about how we need we invest a lot of time in making our careers that we forget to prioritize important things like rest, health and our personal lives. This is self-care for your career. The state of your mental health has a direct impact on the performance, skills and relationships at work. Taking difficult decisions, working with bad bosses, dealing with tough situations can bring anxiety. Apart from anxiety, there are many complex emotions that one can go through.. It is important to understand the effects of stress at the workplace.

About the Guest:

Sunil Punjabi is a Founder & Mental Health Counsellor at Unshackle. He is a Practitioner of Cognitive Behavioural Therapy, Dialectical Behavioural Therapy, and Mindfulness. He is also an Author, having written two books working on the third one, and he became a doctor at 50! Before starting out as a mental health professional, Sunil was a part of the digital media industry and has closely seen the state of organizational culture and its impact on mental health, especially in this industry.

To listen, download Bingepods on iOS or Android. subscribe or follow wherever you listen to your podcasts. New episode drops every Wednesday.

Connect with me on: LinkedIn | Instagram

Show Producer- Varsha Sharma

Sound Engineer - Chaitanya Chaudhari

In this episode, we look back to previous two episodes discussing consulting brands and influencer marketing. This episode will throw a new light on many things around these topics. 

To listen, download Bingepods on iOS or Android. subscribe or follow wherever you listen to your podcasts. New episode drops every Wednesday.

Connect with me on: LinkedIn | Instagram

Show Producer- Varsha Sharma

Sound Engineer - Chaitanya Chaudhari

In this episode, I will have a conversation with Kosal about Influencer marketing. Creator’s economy in India and globally has gone beyond our imagination. It has touched all industries and mediums like social, video, audio etc. Building brands in these changing times today include influencer marketing as a part of the mix. Let’s explore in depth about this with Kosal.

About the Guest:

Kosal has a decade and a half experience across various industries and sectors.

He started his career working in the IT industry handling programming for SBI. Post that, he has worked extensively in Digital Media, handling clients of various portfolios across Auto, BFSI, Entertainment, Social, FMCG among others. Kosal experience working in both the agency side and client side.

He is currently Vice President at Madison in India.

To listen, download Bingepods on iOS or Android. subscribe or follow wherever you get your podcasts. New episode drops every Wednesday.

Connect with me on: LinkedIn | Instagram

Show Producer- Varsha Sharma

Sound Engineer - Chaitanya Chaudhari

In this episode, Nikita and Vineeta discusses on consulting brands. We go in depth about what it is to be a consultant and hire a consultant for business. We also speak about consulting as a career and what it takes to be a consultant.

About the Guest:

Vineeta Wagh is a seasoned marketing professional with over a decade of experience. She has worked with some of India's top brands, including Zivame and Xiaomi. At Zivame, she played a key role in launching the Activewear line in India, and at Xiaomi, she led the product marketing and launced over 100 products.

Recently, Vineeta has shifted her focus to consulting, bringing her expertise to a diverse range of industries such as EV, consumer tech, fashion, and personal care. She now advises brands on all aspects of marketing, including brand strategy, go-to-market strategies, and product marketing.

To listen, download Bingepods on iOS or Android. subscribe or follow wherever you get your podcasts. New episode drops every Wednesday.

Connect with me on: LinkedIn | Instagram

Show Producer- Varsha Sharma

Sound Engineer - Chaitanya Chaudhari

In this episode, I recall how it all began, from idea to putting together these episodes. Of course there is more, but last three episodes were very important to me. The topics, the guests and the conversations were super interesting. I’m all geared up for the next segment. Stay tuned for more!

To listen, download Bingepods on iOS or Android. subscribe or follow wherever you get your podcasts. New episode drops every Wednesday.

Connect with me on: LinkedIn | Instagram

Show Producer- Varsha Sharma

Sound Engineer - Chaitanya Chaudhari

In this week's episode, I am discussing with Tara about how brands need to invest wisely in content marketing. Basically, we focus on attracting, engaging and retaining the consumer for the long game.

This includes talking about editorial content, web series, educational content, learning, brand leadership and more.. Tara enlightens us about how brands need to align with consumers and their content. The conversation focuses on how much work is done and how much more can we do for the Indian markets, in the content marketing space.

About the Guest:

Tara Kapur is an award-winning marketer with extensive experience in the media and entertainment industry. She has worked for several high-profile companies, including Netflix, Vice Media, and more.. Tara began her career in journalism, working for leading media organizations in India. After several years in the industry, she transitioned to marketing, bringing her storytelling skills and expertise to the field.

Tara has also worked for Netflix, where she used to oversee marketing for the streaming platform's series in India. Her work on popular shows like Money Heist, Stranger Things, Delhi Crime, and others, has helped Netflix establish itself as a major player in the Indian market.

Currently, Tara is working as the Head of Marketing for Duolingo English Test in India, where she leads the company's marketing efforts.

To listen, download Bingepods on iOS or Android. Or subscribe or follow wherever you get your podcasts. New episode drops every Wednesday.

Connect with me on:

LinkedIn

Instagram

Show Producer- Varsha Sharma

Sound Engineer - Chaitanya Chaudhari

Welcome Back Everyone! 

In this week's episode, I am discussing Sports marketing in India with Dr. Rammohan Sundaram. He is currently President - Integrated Media at DDB in India.

He is a successful digital marketing professional, having been an entrepreneur thrice in his career in over 20 years. Multiple times, he has held board positions of large organisations and startups as the Advisor,  while holding dual responsibilities as a professional CXO simultaneously.

He has been instrumental in bringing Gold Standard Partners like LinkedIn, ad:tech, iMedia & TechCrunch into India through various JVs.

He has also worked with C1X Inc, Jio, Yahoo, Tribal DDB, Madison, Monster, Microland and Indian Express across India, Middle East, Africa, APAC & US.

At DDB India, he has examined how cricket especially IPL has transformed into a marketable commodity in India. We will go in-depth about how it is time for innovation in IPL, the fatigue, about sponsorships, and we will also go beyond cricket. The rise of grassroot sports, along with marketing trends for brands to look out for in 2023! 

To listen, download Bingepods on iOS or Android. Or subscribe or follow wherever you get your podcasts. New episode drops every Wednesday.

Connect with me on:

LinkedIn

Instagram