Welcome to our beginner-friendly introduction to Product Marketing! Whether you’re new to the field or looking to refine your knowledge, this video covers the core fundamentals of product marketing, including:

✅ What is Product Marketing?

✅ Key Responsibilities of a Product Marketer

✅ Difference Between Product Marketing & Traditional Marketing

✅ Go-To-Market (GTM) Strategy Basics

✅ Positioning, Messaging & Customer Personas

✅ How Product Marketing Drives Business Growth

Product marketing plays a critical role in bridging the gap between product, marketing, and sales. It ensures the right product reaches the right audience with the right message. By the end of this video, you’ll have a solid understanding of what it takes to succeed in this dynamic field.