Welcome to another exciting episode of The Digital Embellishment Show! In this installment, host Kevin Abergel sits down with John Carlin of Lahlouh to delve into the evolving landscape of the print industry.
With over 28 years of experience, John shares invaluable insights on:
• Transitioning from Management to Sales: How moving back into sales has changed with modern tools like LinkedIn and HubSpot.
• The Power of Personalization: Exploring the untapped potential of variable data printing and how personalization enhances customer engagement.
• Digital Embellishments: Discussing the underutilization of embellishments in print and how they can add value and profitability.
• Trends in Packaging: From custom packaging solutions to the rise of influencer boxes and micro-run packaging for small businesses.
• Authenticity in Marketing: The importance of genuine connections in today’s market and how big brands are adopting micro-branding strategies.
John also highlights the challenges and opportunities in selling new printing capabilities and the significance of educating both sales teams and customers about the value of advanced print technologies.
Connect with John Carlin by email at [email protected]
If you’re passionate about the future of print, personalization, and innovative sales strategies, this episode is a must-watch!
Stay tuned for more episodes where we explore the cutting edge of print technology and marketing innovation.