In this insightful episode of the Club Innovators Podcast, host Kyle Bradburn sits down with Melissa Hansen, a well-known marketing expert in the private club industry. They discuss key trends from the Inbound Marketing Conference in Boston, focusing on enhancing the digital experience for prospective club members. Melissa shares strategies on digital-first impressions, the importance content, and how gated content can drive leads for membership sales.

The episode covers how private clubs can stay relevant and appealing to a new generation of potential members by focusing on their online presence, including updating websites and leveraging high-quality photography and videography.

Tune in for actionable insights on how clubs can stand out in the digital landscape and attract more members by delivering a premium experience from the first digital interaction.

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