The Digital Forensics Files Podcast

Ben Baker is a terrific guy who also happens to be an author and brand specialist.  His business is called, Your Brand Marketing.  He assists businesses in telling their story and communicating their message to customers and clients.  Not only does he help businesses communicate more effectively, he has some important things to say about the dire costs of failing to have engaged employees.  

Unmotivated employees can kill your brand and cost your business dearly!  Ben talks about the "disgusting" statistics of about half of all employees actively seeking greener pastures with other employers.  That's not a good thing.  Also, replacing key employees who leave your organization costs an average of $100,000!  Shocking stuff.  

Ben recently wrote a great article called, "Cybercrime: The Ultimate Brand Killer" for BC Business Magazine.

Find Ben on LinkedIn, Soundcloud and listen to his iHeart radio show, "Your Living Brand", here.

Be sure to connect with Ben through his website at yourbrandmarketing.com for loads of free resources and content!

How much is too much to share publicly on social media and what is the potential downside of doing so? Using social media safely requires you to consider the risks and consequences of having publicly accessible information about you available to anyone.  

Sharing your life and information with others is perfectly reasonable and social media allows us to do it with ease and convenience. However, having your personal details available to anyone who may want to find the information is neither safe nor advisable.  Always consider your privacy settings to ensure you are only sharing information with those that you trust.  

Business users need to concern themselves with security in the social media landscape or you risk losing your account as the Instagram Lip Model I refer to in the episode almost did.  See the full news story here.   

I talk about top tips for security and safety in this episode.  Share on your social media to help spread this important message! 

Contact me HERE anytime if you have questions about our services or anything discussed on the podcast.  

**DFI Forensics Inc. is a Vancouver-based digital forensics and incident response firm serving lawyers and clients across North America with offices in Vancouver, Langley, Calgary and Toronto.

When I first starting listening to Carmen Cruz on the world famous CFOX, I always thought she would be interesting to talk to.  I didn't expect I would ever have the opportunity to talk to her on a podcast episode at some point in the future, but here we are and it was an absolute pleasure!

Carmen Cruz is an intelligent, well-spoken, hard-working and entertaining on-air radio personality at CFOX radio in Vancouver, BC, Canada.  She also happens to be a pretty great person who tries to make people smile daily (spoiler alert: I think it's working!) and is proud and grateful to live in our amazing Country of Canada!  She's a proud representative of and leader in the Canadian-latino community.  She is of Chilean heritage, but born and raised in the (former) "City of Champions", Edmonton, Alberta.  She was educated at the Northern Alberta Institute of Technology, or "NAIT" as the cool kids say, where she graduated with honours and distinction from the Radio and TV Arts Program.  (Here us briefly bond on our tales of soul-crushing educational rejection!)

Being a fan of her and her show, I followed her Instagram feed from our @dfiforensicsinc Instagram feed.  Earlier this year, there was a lot of devices and online accounts being hacked globally and it was affecting a large number of people in Vancouver.  I contacted Carmen through Instagram and requested a public service announcement to warn people of the threat.  She replied almost immediately because that's the type of person she is.  But I didn't stop there.  Emboldened by my recent interaction with her, I began to like and comment on her posts and stories and she always made a point of replying and responding with grace, class and hilarious comments.  She's good peeps.  Period.  Full stop.  'nuff said.

Recently, after sending her a particularly humourous Metallica meme I asked her if she would like to chat with me on an episode of The Digital Forensics Files Podcast.  To my surprise, she agreed and almost sounded excited to generously volunteer her time to speak to a stranger from the internet.  Again, she's just simply good peeps!

So listen and enjoy this episode everyone because Carmen Cruz has an interesting past, a cool job, she's hilarious and has a lot of love and support to give to her community, "peoplekind" and our four legged canine friends (woof!)! 

What surprised me in an unexpected but pleasant way was her willingness to discuss and be open about her own mental health issues.  Anxiety and depression affect many people and it is a legitimate health issue that can and should be addressed without shame, stigma and guilt.  Good on you Cruzer!

Check her out at carmencruz.ca and follow her on social media:

Instagram - @thecarmencruz

YouTube

Twitter - @thecarmencruz

Soundcloud - carmen_cruz

Definitely check out the "Drunken Buddha" at https://soundcloud.com/carmen_cruz/my-drunk-buddha 

Kristy Masaro is an exceptionally talented and highly decorated Fraser Valley real estate agent. She is an accomplished businesswoman and is dedicated to serving the particular needs of the First Responder Community that she is so proud to work with. 

In this episode, Tyler Hatch of DFI Forensics Inc. is joined by Kristy to discuss how she uses technology, social media and a no-gimmick approach to getting the job done right for her clients.  She's great fun and very insightful so be sure to check this one out! 

**If you haven't seen Kristy's "sold sign dress" - check it out on her social media!** 

Learn more about Kristy at www.masarorealestate.com and follow her on Instagram and like her Facebook Page!

DFI Forensics Inc. can unlock almost any smartphone or tablet if the passcode is lost, forgotten or a loved one has deceased, leaving behind a cell phone with their whole life on it.  Precious images and videos need to be recovered and communications like email,  texts and contacts can assist in dealing with the estate of the deceased.

Plan for lost or forgotten passwords by writing them down and storing them securely.  Provide them to a trusted person in the event of your unexpected passing.  Another great option is to use a password manager in which you can designate a beneficiary for your important passwords and accounts.

For questions, contact Tyler Hatch of DFI Forensics Inc. at [email protected] or call 604.880.1418.

Many users fear the "cloud" and stay far away from it.  Why?  Most likely because they feel uncomfortable with their email and data "floating around in the air somewhere".

That, of course, isn't quite accurate.  The cloud is simply a term used to describe information and accounts that be accessed from anywhere, using a device or computer, or online through a web browser.  The data is ultimately stored on a physical server or in a data centre somewhere.  Rather than fear the cloud, users must learn to use it in a way that maximizes the security features offered such as strong passwords and two-factor authentication.

In the episode, Tyler Hatch, of DFI Forensics Inc. offers tips for overcoming your fear of the cloud!

If you have any questions for us, feel free to reach out at [email protected] or call 604.880.1418/toll-free 1.888.892.2937