“Email has an ability many channels don’t; creating valuable, personal touches -- at scale.” 

Welcome to Episode 20: 7 Factors That Make Up The Perfect Email

Creating the perfect email … It sounds like a big ask doesn’t it?

Well, good news, it’s not! Any kind of marketing copy, at its fundamental core, is all about reaching, attracting, and helping your ideal client.

When you focus on your ideal client’s pain points and position your offering as the solution, you can successfully craft content that will lead directly into sales! And create an email marketing strategy that has your emails read, valued and effective!

It’s imperative to also remember, no matter what service you provide or product you make, every single interaction with your audience says something about your brand. From the tone of your voice to the words you use, to the way things look and feel. So, craft every single email with brand consistency in mind.

Here's what we will be untangling in this episode ...

Are you ready?

Pop in your awesome earbuds and let's dive in!

"Personalization – it is not about first and last name. It’s about relevant content."

Welcome to Episode 19: What’s the Deal with Email Marketing?

An email list is probably one of the most valuable and responsive assets you can have as an entrepreneur. Unlike your social media followers, you own your email marketing list.

Now we want to make sure that our emails are not immediately deleted, marked as spam, or ignored altogether. We want to build relationships. We want to provide value and solutions. We want them to pick US!

Email marketing is an incredibly powerful tool for getting messages directly to your clients and prospects. It can strengthen those wonderful client relationships and keeps reminding your prospects to reach out to YOU, time and time again. So, let’s discuss how you can improve your efforts, and maximize the impact of the perfect email marketing strategy.

Here's what we will be untangling in this episode ...

Then we break down 9 tips and tricks to formulating a killer email marketing strategy that converts to sales and makes your clients love you -- more than they already do!

Are you ready?

Pop in your awesome earbuds and let's dive in!

“Google only loves you when everyone else loves you first.” 

Welcome to Episode 18: The Google Secret of Your Keywords

The words we use to write our stories are sacred to us. But think about it for a moment … why do we choose

The words that we choose are magical bits of creativity that take our ideas and make them into reality. We are trying to convey a message. So, whether in the form of a book, a guide, a poem, and even an advertisement, where we try to convey a message to a person who may want to grab hold of what we offer! And when we are trying to reach this special unicorn audience, we must choose the best words to use. This way they can find us when they need us.

The digital transformation of marketing has made it a must that the very words we choose must be searchable.

Here's what we will be untangling in this episode ...

 Plus, a handful of tips and tricks for creating powerful SEO for your site.

Are you ready?

Pop in your awesome earbuds and let's dive in!

“If the headline is poor, the copy will not be read. And copy that is not read does not sell goods.”

Welcome to Episode 17: The Curiosity Gap in Headlines

Did you know that many copywriters spend more than 50% of their time on just the headline?

This is because in order to get noticed, your words need to be magnetic.

To reach someone, to sell something, you need to draw them in and make them stay, and to do that, the headline is the QUEEN!

One of the most interesting things about this concept is how it has evolved over time … It used to be that a headline had to catch the eye and create curiosity in the reader – just enough to have them want to keep

Here's what we will be untangling in this episode ...

Are you ready?

Pop in your awesome earbuds and let's dive in!

“What matters isn’t storytelling. What matters is telling a true story well.”

Welcome to Episode 16: Are You Writing SMART Content?

The written word is the art and science of strategically delivering messages, emotions, stories, and information -- read or spoken -- to an audience. It’s a powerful form of communication that can be used in every occupation, service, and relationship we have as human beings. In business-land, we call it copywriting.

In order to excel in your business’s copywriting, it is imperative to consider what you are trying to say before you say it … To imagine what your message will make people feel, think of, and how they might respond to your words.

Copy isn’t just a bunch of words on a page. Copy has the power to persuade, educate and inform your ideal clients about your business and offerings. If you do not have a sound strategy for the copy you are producing;

Now, let’s dive in and blow our audiences away with content that is unforgettable!

Here's what we will be untangling in this episode ...

Are you ready?

Pop in your awesome earbuds and let's dive in!

“It's not what you sell that matters as much as how you sell it!”

Welcome to Episode 15: 10 Factors That Make Up The Perfect Landing Page

What makes a killer landing page?

One that captures your audience’s attention, gets the message across, and inspires the reader to execute your call to action. So, how do we build these magic marketing pages?

We need to look at the anatomy of these pages and take it step by step to build an effective marketing tool. Every great landing page is composed of a core group of elements. These building blocks should be used as a guide when creating your content.

Now, this may sound counter intuitive. After all, isn’t good marketing all about finding ways to stand out from the crowd? Why would we want to limit ourselves to a pre-existing landing page format? Won’t your content

It turns out that almost all successful landing pages are made up of the same things, they’ve got the fundamentals down. No matter their intended audience, or the price point of what they’re offering. This is largely because the structure of a landing page aligns to persuade and attract our intended audience.

Now, let’s dive in and blow our audiences away with a landing page that turns heads!

Here's what we will be untangling in this episode ...

Are you ready?

Pop in your awesome earbuds and let's dive in!

“In marketing I’ve seen only one strategy that can’t miss -- to market to your best customer first.”

Welcome to Episode 14: Landing Pages That Lead

Word on the street is that people only need landing pages these days, and that websites are becoming obsolete. Well, we are here to tell you that is SO not the case. Landing pages and websites are both very, VERY important parts of any successful business’s marketing strategy. And while they have the ultimate goal in common, getting the sale, the way they both get there is very different.

While the website has dozens of potential distractions, the landing page is super focused as a standalone digital source, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they

Landing pages are designed with a single focus or goal, known as a “call to action”, an invitation for a user to take some desired action like “Buy Now”. It is this focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale. That’s

Here's what we will be untangling in this episode ...

Are you ready?

Pop in your awesome earbuds and let's dive in!

“Brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service or company. Branding is about making an emotional connection.” 

Welcome to Episode 13: How to Define Your Brand’s Voice

By definition, a brand is a process involved in creating a unique name and image for a product or service in the consumers’ mind with a consistent theme. Branding aims to establish a significant differentiated presence in the market that attracts and retains loyal customers.

Brands have become a part of every single person’s day-to-day life. As human beings, we are naturally built for

So, no matter what type of entrepreneur you are -- every single interaction with your audience says something about your brand. From the tone of your voice, to the words you use, to the way things look. And with a little

Here's what we will be untangling in this episode ...

Are you ready?

Pop in your awesome earbuds and let's dive in!

“Keep a team chatroom open. There is nothing more important in a group remote project than casual communication. Not just official emails and work updates, but the ability to sit back and chat." 

Welcome to Episode 11: Virtually Alone: Team Building

Working from home became a collective “norm” in 2020. And, if you were fortunate enough to stay safe at home during the pandemic, you may have found yourself in the new position of a work-from-home lifestyle.

Now some of us have been doing the virtual thing for years, by choice, and there wasn’t much of a difference in our work universe when 2020 turned the world upside down. But whether we were new or old to the work-from-home movement, we all have things in common. We have frustrations and fears, we have less people to talk to, fewer, if any, people to run things by when projects got tough, and we all had to adapt and create processes for ourselves to stay healthy, mentally and physically.

Working from home is amazing, it is gratifying to build a business from the ground up. But it’s on us to make sure not to fall victim to the pitfalls of working from home and staying healthy. So, building a team of virtual co-workers can ensure you will never feel alone.

Here's what we will be untangling in this episode ...

Are you ready?

Pop in your awesome earbuds and let's dive in!

“The strength of the team is each individual member. The strength of each member is the team.”

Welcome to Episode 11: Simplify Your Life with a Virtual Team

Teamwork makes the dream work right?

Well to begin with, the dream of every entrepreneur is that they will grow a successful business and create the

We get SUPER busy. The 24 hours in a day now seem almost impossibly insufficient and we realize we certainly cannot do this alone. We need HELP! And fast! We get to this strange and uncomfortable place where we realize that we really NEED to build a virtual team and start taking on talented virtual professionals to bring their own slice of magic to our projects. And by doing so, we gain time, value, and some pretty terrific inspiration.

Building a team of like-minded, ambitious, and hard-working virtual professionals will save you time, money,

Here's what we will be untangling in this episode ...

Are you ready?

Pop in your awesome earbuds and let's dive in!