The Digital Jayasty Show

Are you struggling to get your brand noticed in an increasingly crowded digital landscape?

In this podcast interview, Lakshmanan Raman, Growth Marketer at Dadan.io, shares the exact strategies he used to help grow a video platform to 1 million users and build demand from scratch. 

You will learn why the volume game is losing its effectiveness and how focusing on user intent and community can transform your business trajectory.

He dives deep into the balance between sustainable lead generation and long-term brand scalability, so your marketing efforts keep the doors open today while building for tomorrow.

Key topics covered in this episode:

The shift from volume-based content to intent-based AI recommendations

Balancing short-term sustainability with long-term brand scalability

How to find your niche in a crowded market like CRM or video tools

The secret to landing speakers from Google, IBM, and HubSpot for small events

Building a private community that serves as a product roadmap partner

Networking on LinkedIn to create organic career opportunities

Chapters

0:53 Introduction to Lakshman Raman

2:10 How AI Citations and Recommendations Work Today

5:15 Content Strategies for Contextual User Queries

8:30 Sustainability vs Scalability in Marketing Channels

11:45 Finding Your Niche and Startup Positioning

14:50 Why Customer Feedback Dictates Your Brand Voice

17:30 Creating Momentum When No One Knows Your Brand

20:45 How to Attract High-Profile Speakers for Events

23:50 Building a Community as a Growth Partner

27:15 Leveraging LinkedIn for Career Success

30:00 Final Thoughts and Where to Connect

31:14 End of Video

If you enjoyed this deep dive into growth marketing, please follow to the channel for more expert interviews. For more digital marketing insights and consultancy services to help your business grow, visit digitaljayasty.com today.

#b2bmarketing #growthmarketing #digitalmarketing #contentstrategy #startupgrowth

*************************

Useful links: 

Lakshmanan Raman on LinkedIn: https://www.linkedin.com/in/lakshmanan-raman/

Jayasty on LinkedIn: https://www.linkedin.com/in/jayasty-anandan/ 

Grab my digital marketing for beginners eBook: https://jayasty.com/ 

**************************

Stay Tuned:

► Listen to audio podcast: https://digitaljayasty.hubhopper.com/ 

► Website: https://digitaljayasty.com/ 

► Instagram: https://www.instagram.com/digitaljayasty/ 

► Facebook: https://www.facebook.com/jayastyanandan 

► X: https://x.com/digitaljayasty 

► BlueSky: https://bsky.app/profile/digitaljayasty.bsky.social

► Pinterest: https://in.pinterest.com/digitaljayasty/ 

► TikTok: https://www.tiktok.com/@digitaljayasty

Are you tired of posting content that gets views but never converts into actual sales? In this episode, storytelling strategist Michelle Le Horton reveals how to turn everyday business moments into powerful narratives that build trust and drive massive growth. Learn how she evolved her agency from digital marketing to authentic storytelling, helping brands move from small followings to millions of views and doubled revenue.

Michelle breaks down her signature StoryArc method and the concept of Audience Relationship Capital. We dive deep into why focusing on memory, familiarity, and intent is the key to moving beyond vanity metrics like follower counts. Whether you are a B2B founder in a technical field or a B2C brand owner, this conversation provides a tactical roadmap for finding your unique business villain, structuring your scripts, and finally hitting the publish button without fear.

Key highlights include the five-part storytelling structure used by founders, how to balance vulnerability with competence, and the mindset shift needed to stop worrying about what people think of your videos.

Chapters

0:48 Introduction to Michelle and storytelling strategy

3:15 Why traditional growth marketing is failing founders

6:40 The three pillars of Audience Relationship Capital

9:55 How to calculate your ARC score beyond vanity metrics

13:10 Using storytelling for B2B and technical brands

16:25 Finding the hidden stories in your daily business life

19:40 The five-part StoryArc framework for short-form video

23:15 Case study: Doubling sales through authentic connection

26:45 Why vulnerability must be paired with competence

29:00 Overcoming the fear of being seen and final thoughts

If you found these storytelling tips helpful, make sure to subscribe for more expert interviews on brand growth and marketing strategy. Let us know in the comments which part of the StoryArc framework you are going to try first.

AI won't replace you, but your mindset can save your job! 

In this episode, Tamojit Saha, a seasoned health tech leader, shares how AI can elevate careers instead of eliminating them. 

Learn how shifting from job security to skill security ensures relevance in an AI-driven world. 

Tamojit offers actionable strategies for freelancers, business leaders, and consultants to stay future-ready, grow revenue, and foster innovation. 

Discover key lessons on upskilling, embracing digital marketing, and leveraging communication skills to accelerate career growth. 

If you want to build confident teams, adapt to change, and unlock more opportunities, this video is packed with steps you can implement right away. 

Let’s rethink AI together! Hit play and share your thoughts in the comments—your input matters. 

Stay tuned for more insights!

#careergrowth #aiinbusiness #mindsetshift #communicationskills #psychologicalsafety

CHAPTERS:

00:00 - Introduction

01:06 - AI Reskilling vs. Replacement

04:03 - Evolution of Entry-Level Jobs in AI

07:17 - AI for Revenue Growth and Efficiency

09:55 - Global Work Culture Lessons for Innovation

12:50 - Business Adaptability in Changing Industries

15:38 - Professional Hesitation to Speak Up

18:09 - Creating a Safe Work Culture for Ideas

20:50 - Importance of Online Presence for Professionals

23:45 - Outro

**************************

Connect with Tamojit Saha on LinkedIn: https://www.linkedin.com/in/sahatamojit/

Connect with Jayasty Anandan on LinkedIn: https://www.linkedin.com/in/jayasty-anandan/  

Visit my website: https://digitaljayasty.com/ 

Grab my digital marketing for beginners eBook: https://jayasty.com/  

**************************

Stay Tuned:

► Listen to audio podcast: https://digitaljayasty.hubhopper.com/ 

► Watch video podcast on YouTube: https://www.youtube.com/@digitaljayasty 

**************************

Follow on social media:

► Instagram: https://www.instagram.com/digitaljayasty/  

► Facebook: https://www.facebook.com/jayastyanandan  

► X: https://x.com/digitaljayasty 

► BlueSky: https://bsky.app/profile/digitaljayasty.bsky.social 

► TikTok: https://www.tiktok.com/@digitaljayasty

► Threads: https://www.threads.com/@digitaljayasty

Burnout at work? Don’t let stress take control of your career!  

In this episode, mental health advocate Ron Yap shares actionable strategies to beat burnout and build a healthier work-life balance. 

Whether you're navigating the pressures of freelancing opportunities, striving to be your own boss, or balancing a corporate role, this conversation is packed with practical tips to protect your mental well-being. 

Discover successful strategies for setting boundaries, fostering self-care, and creating workplaces that value people beyond KPIs. 

Perfect for businesses, freelancers, team leaders, and anyone looking to thrive personally and professionally.

We also explore how mental health impacts productivity, creativity, and even online business success—plus actionable steps for employers and employees alike. 

Ready to learn how to prioritize your mental health? Listen to the full podcast.

CHAPTERS:

00:00 - Intro

00:45 - Ron's Journey to Mental Health

04:56 - Common Workplace Mental Health Challenges

08:03 - Designing a Healthy Workplace Environment

10:05 - Early Signs of Team Mental Well-Being Decline

12:05 - Raising Mental Health Awareness

14:38 - Setting Boundaries Without Guilt

16:32 - Practices to Disconnect from Work

18:25 - Healing from Burnout

20:10 - Message for Employers and Employees

21:29 - Dealing with Judgment in the Workplace

25:52 - Closing Thoughts

*************************

Connect with Ron Yap on Instagram: @mentalhealthceo

Connect with Jayasty Anandan on LinkedIn: https://www.linkedin.com/in/jayasty-anandan/  

Visit my website: https://digitaljayasty.com/  

Grab my digital marketing for beginners eBook: https://jayasty.com/  

**************************

Stay Tuned:

► Listen to audio podcast: https://digitaljayasty.hubhopper.com/  

► Watch video podcast on YouTube: https://www.youtube.com/@digitaljayasty 

**************************

Follow on social media:

► Instagram: https://www.instagram.com/digitaljayasty/  

► Facebook: https://www.facebook.com/jayastyanandan  

► X: https://x.com/digitaljayasty  

► BlueSky: https://bsky.app/profile/digitaljayasty.bsky.social 

► TikTok: https://www.tiktok.com/@digitaljayasty

► Threads: https://www.threads.com/@digitaljayasty 

Discover the secrets to building a profitable agency with Amos, founder of a thriving digital marketing business in Singapore! 

In this value-packed episode, Amos shares successful strategies for scaling your agency and attracting quality clients. 

Whether you're an agency owner, freelancer, or aspiring entrepreneur this episode is full of actionable insights.

Learn how to:

️ Use google ads, SEO, and social media marketing to grow your business.

️ Tailor your services to startups, growing businesses, and scaling companies.

️ Manage a hybrid team and maintain quality across different time zones.

️ Implement hands-on outreach methods like personalized cold emails and Google Ads to consistently land clients.

️ Set up performance-based incentives to attract top talent while keeping operations efficient.

If you're ready to overcome freelancing challenges, scale your online business, and create systems for sustainable growth, this episode is your roadmap to success. 

Listen now and learn how to take your agency or freelancing career to the next level! Don’t forget to follow the podcast.

CHAPTERS:

00:00 - Intro

00:44 - Communicating Value to Clients

04:34 - Tailoring Services for Business Stages

10:34 - Marketing Myths for SMEs

14:38 - Lead Generation Process Explained

18:20 - Convincing Prospects to Switch Marketers

21:34 - Managing Performance Across Time Zones

24:23 - Performance-Based Incentives for Talent

26:17 - Realistic Outreach Goals for Beginners

29:25 - Connecting with Amos

*************************

Useful links: 

Connect with Amos Tan on Instagram: @amostanel, @elevatedigitalsg

Jayasty on LinkedIn: https://www.linkedin.com/in/jayasty-anandan/ 

Grab my digital marketing for beginners eBook: https://jayasty.com/ 

**************************

Stay Tuned:

► Listen to audio podcast: https://digitaljayasty.hubhopper.com/ 

► Website: https://digitaljayasty.com/ 

► Instagram: https://www.instagram.com/digitaljayasty/ 

► Facebook: https://www.facebook.com/jayastyanandan 

► X: https://x.com/digitaljayasty 

► BlueSky: https://bsky.app/profile/digitaljayasty.bsky.social

► Pinterest: https://in.pinterest.com/digitaljayasty/ 

► Reddit: https://www.reddit.com/user/JayastyA/ 

► TikTok: https://www.tiktok.com/@digitaljayasty

Discover how Navkiran built a thriving content and social media agency WITHOUT a website! 

In this inspiring episode, we unpack her journey from starting as a freelancer on Upwork to scaling an agency earning 3-5 lakhs INR monthly—all while empowering women and leveraging freelancing opportunities for financial freedom.

Here's what you'll learn:  

- Proven strategies for finding and working with clients on Upwork.  

- How to combine AI tools and human expertise for effective content marketing.  

- Practical tips for outsourcing, pricing, and building a sustainable online business.  

- Why personal branding and client relationships can matter more than having a website.  

Whether you're a freelancer, content writer, digital marketer, or aspiring business owner, this episode is packed with actionable insights and successful strategies to help you grow online.  

Listen now to learn how you can be your own boss and achieve financial freedom through freelancing! Don’t forget to follow the podcast to get updates on the latest episodes.

Discover the Instagram growth secrets that took Sneha from zero to 18K followers—all organically! In this engaging discussion, Sneha, a social media manager and personal branding strategist who’s worked with over 400 clients, shares her journey from earning her first income in college to building a thriving online business.

Whether you’re a freelancer, coach, business owner, or aspiring content creator, this episode is packed with actionable insights and successful strategies to help you achieve financial freedom and grow your Instagram presence.

Learn how to create a winning content calendar, batch-create posts, repurpose content like a pro, and master engagement strategies to attract the right audience.

Sneha also dives into the power of instagram marketing, the importance of consistency, and how to overcome challenges like being blocked by Meta. Plus, she offers advice for beginners starting from zero followers and explains why personal branding and social media marketing are crucial for businesses today.

If you’re ready to take control of your Instagram growth, be your own boss, and leverage freelancing opportunities, this episode is for you! 

Discover how to grow your brand with Tanvi Singh’s proven marketing tips in this insightful conversation. 

From her journey as a research scientist to becoming a successful entrepreneur, Tanvi shares her expertise in brand marketing, and social entrepreneurship. 

Learn actionable strategies for building an authentic brand, driving audience growth, and balancing freelancing opportunities with full-time work. 

Highlights include:

- Unique strategies to scale a YouTube channel to over 2 million subscribers.

- Expert tips on content marketing, storytelling, and maintaining brand authenticity.

- Insights into social entrepreneurship and the importance of integrity in marketing.

- The pros and cons of freelancing vs. full-time roles and how to find alignment with your goals.

Whether you're looking to master brand marketing or explore freelancing opportunities, this video offers practical advice to help you succeed. 

Listen now, and don’t forget to follow my podcast.

Gain valuable insights for employers and job seekers in this insightful interview with certified career coach Meity Margareta! 

Learn about job opportunities, networking, hiring, and effective strategies for returning to work after a career gap. 

Meity shares her remarkable professional journey and proven methods for creating a fulfilling career.

Discover how to:

- Leverage platforms like LinkedIn Learning and Udemy to upgrade your skills.

- Strategically position part-time work for full-time employment opportunities.

- Optimize your CV to pass ATS systems and stand out in today's competitive job market.

- Build strong professional networks to tap into hidden job markets like silent hiring.

- Balance HR outsourcing with in-house strategy for growing businesses.

This conversation is a roadmap for recruiters, freelancers and job seekers aiming to take control of their businesses or careers. 

Listen now and let Meity's expert insights inspire your next move! 

From financial struggles to building a ₹1.7 crore coaching empire, Sagar Sangam Sahu's journey is nothing short of inspiring. 

In this interview, Sagar shares how he transitioned from unfulfilling jobs to unlocking financial freedom through digital marketing and coaching. 

Learn how he overcame barriers like limited English skills, discovered freelancing opportunities, and leveraged content marketing to create a thriving online business.

Sagar reveals the successful strategies behind his organic marketing efforts on Instagram, Facebook, and LinkedIn, while also shedding light on how consistency and dedication transformed his life. 

With 400+ coaches mentored and a 7-figure revenue milestone achieved, his story is proof that anyone can achieve success with the right mindset and tools.

If you're an aspiring coach, freelancer, or digital entrepreneur looking to build your business or explore new opportunities, this episode is packed with actionable insights and step-by-step guidance to help you get started. 

Don’t miss Sagar’s valuable tips on optimizing your profile, building an email list, and structuring your time for maximum impact.

Listen now to uncover practical advice for achieving your goals in digital marketing and beyond. 

Share your thoughts in the comments and let us know your biggest takeaway from Sagar's inspiring journey! 

Success is within reach—start today!