The Digital Junk Drawer

Hey there, I'm Kathleen Stewart, your host and resident weirdo! Welcome to The Digital Junk Drawer, where creative service-based businesses come for practical advice and actionable strategies.

Today, we're talking about the year I said yes to everything—and how it nearly destroyed my business and sanity. If you've ever found yourself saying "what's one more task?" or pushing through exhaustion to please clients, this episode is your wake-up call.

I'll be sharing:

• A personal story about how one client's constant requests led me to learn everything from podcasting to launch management
• How being a "yes ma'am girl" turned me into a business bestie instead of a business owner
• The real cost of overbooking—from quality of work to personal relationships
• Why boundaries aren't just about protecting time, but protecting peace

What You'll Learn in This Episode 💡 Why saying yes to the wrong things costs more than you earn 💡 How to recognize when you're at capacity 💡 The true impact of overbooking on your work quality and creativity 💡 Why boundaries are essential for business growth 💡 How to say no without feeling guilty

Tiny Stepper of the Day Take 15 minutes to do a quick capacity audit:

1. Write down everything currently on your plate
2. Highlight anything that's stretching you too thin
3. Commit to one boundary
4. Say no to the next thing that doesn't light you up or fit your schedule

Links and Resources Mentioned 🔗 TheMainStage.ca – Ready to turn your beautiful mess into strategic success? Let's make it happen. 🔗 Follow Me on Threads – For unfiltered behind-the-scenes tea about running a business: @themainstage.ca

Threads: @themainstage.ca
Website: themainstage.ca
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LinkedIn: Kathleen Stewart - The Main Stage
LinkedIn Newsletter: Brandthropology

Hey there, I'm Kathleen Stewart, your host and resident weirdo! Welcome to The Digital Junk Drawer, where creative service-based businesses come for practical advice and actionable strategies.

In this episode, I'm chatting with Rebecca Stanisic, a content strategist who helps overwhelmed business owners create content that works smarter, not harder. Rebecca shares:

• Why more content isn't always better and how to make your existing content work harder for you
• The "3-1-1 approach" to content planning that allows for both structure and flexibility
• How to measure content effectiveness beyond vanity metrics
• Why clarity in your business goals is essential for stress-free content creation

If you've ever felt overwhelmed by content creation, struggled with consistency, or wondered if you really need to "do it all" on social media, this episode is for you.

What You'll Learn in This Episode

1. How to simplify your content strategy without sacrificing impact
2. Why consistency in messaging matters more than frequency of posting
3. The importance of aligning content creation with your business goals
4. How to break free from the "post more" mindset and create with intention

Links and Resources Mentioned

• Learn more about Rebecca's work: RebeccaStanisic.com
• Sign up for Rebecca's newsletter: RebeccaStanisic.com/newsletter
• Follow Rebecca on social media: @BitofMomsense
• Ready to turn your beautiful mess into strategic success? Visit TheMainStage.ca

Threads: @themainstage.ca
Website: themainstage.ca
K like what? Newsletter:  Sign up here 
LinkedIn: Kathleen Stewart - The Main Stage
LinkedIn Newsletter: Brandthropology

Hey there, I'm Kathleen Stewart, your host and resident weirdo! Welcome to The Digital Junk Drawer, where creative service-based businesses come for practical advice and actionable strategies. In this episode, I'm tackling authenticity in business—no filters, no perfect personas, just real talk about being yourself and thriving because of it.

I'll be sharing:

• My personal journey from background player to embracing visibility
• Why hiding your quirks is holding your business back
• How authenticity actually helps you stand out in an oversaturated market
• The surprising business benefits of embracing your "weirdness"

What You'll Learn in This Episode

• Why perfection is overrated and authenticity sells
• How childhood experiences can impact your business confidence
• Why your unique traits are your best business assets
• The power of repelling the wrong clients to attract the right ones
• Why authenticity leads to deeper client relationships

Key Stories & Examples

• My transformative trip to NOLA with my bestie that changed my perspective
• Growing up in a small town and dealing with bullying
• How embracing my quirks led to unexpected business success
• The moment I decided to stop shrinking myself to fit others' expectations

Tiny Stepper of the Day Take 10 minutes to:

1. Write down three things that make you weird or unique (hobby, personality trait, or value)
2. Brainstorm one way to incorporate each into your business
3. Choose one to implement this week in your content, branding, or client experience

Links and Resources Mentioned

• Ready to turn your beautiful mess into strategic success? Visit TheMainStage.ca
• Want the unfiltered behind-the-scenes tea about running a business? Follow me on Threads at @TheMainStage.ca

Threads: @themainstage.ca
Website: themainstage.ca
K like what? Newsletter:  Sign up here 
LinkedIn: Kathleen Stewart - The Main Stage
LinkedIn Newsletter: Brandthropology

Hey there, I’m Kathleen Stewart, your host and resident weirdo! Welcome to The Digital Junk Drawer, where creative service-based businesses come for practical advice and actionable strategies.
 

In this episode, I’m chatting with Felly Day, founder of Felly Day Studio, about the ups and downs of building a business that doesn’t fit inside the traditional professional box. Felly shares:

• Her journey from VA work to running a content repurposing agency.
• The hard lessons learned from bad coaching advice.
• Why backing yourself (even when others don’t) is essential for success.

If you’ve ever struggled with trusting your own ideas, felt pressured to fit into a “professional” mold, or wondered if you could build a business that works with your personality, this episode is for you.
 

What You’ll Learn in This Episode

1. Why following bad advice can derail your business—and how to avoid it.
2. How Felly’s signature offer, “The Remix,” was born out of listening to her audience.
3. The importance of trusting your gut and backing your ideas, even when others don’t.
4. Why being professionally unprofessional is a secret weapon for creative entrepreneurs.

Links and Resources Mentioned

• Learn more about Felly Day Studio: FellyDay.com
• Follow Felly on Threads: @FellyDay
• Explore “The Remix” and “Repurposing Unlimited” services.
• Ready to turn your beautiful mess into strategic success? Visit TheMainStage.ca.

Threads: @themainstage.ca
Website: themainstage.ca
K like what? Newsletter:  Sign up here 
LinkedIn: Kathleen Stewart - The Main Stage
LinkedIn Newsletter: Brandthropology

Hey there, I’m Kathleen Stewart, your host and resident weirdo! Welcome to The Digital Junk Drawer, where creative service-based businesses come for practical advice and actionable strategies.

In this episode, we’re tackling business planning—not the kind that keeps you waiting for everything to be perfect, but the kind that gets you to take messy, imperfect action. If you’ve ever been stuck in a cycle of spreadsheets, color-coded plans, and “just one more tool” procrastination, this one’s for you.

I’ll be sharing:

• My own cringeworthy story about being trapped in the procrasti-planning trap for years.
• Why over-planning keeps you stuck and how to break free.
• How to embrace planned experimentation to make progress in a strategic but messy way.

If you’re ready to move forward with your ideas—even if they’re imperfect—this episode will help you take that first step.

Tiny Stepper of the Day
I’ve got a tiny stepper for you today: Take one small, imperfect action.

• Schedule a 15-minute brain dump for your next big idea.
• Send a DM to a potential client.
• Create the smallest version of your big passion project and see where it takes you.

Links and Resources Mentioned

• Turn your beautiful mess into strategic success! Visit TheMainStage.ca to explore how we can help.
• Want the unfiltered, behind-the-scenes chaos of running a business? Follow me on Threads: @TheMainStage.ca

Threads: @themainstage.ca
Website: themainstage.ca
K like what? Newsletter:  Sign up here 
LinkedIn: Kathleen Stewart - The Main Stage
LinkedIn Newsletter: Brandthropology

Hey there, I’m Kathleen Stewart, your host and resident weirdo! Welcome to The Digital Junk Drawer, where creative service-based businesses come for practical advice and actionable strategies. In this episode, I’m tackling pricing—no fluff, no “charge your worth” nonsense, just real-world tips to help you figure out what to charge and where to start.

I’ll be sharing:

• How to calculate your baseline costs so you’re not losing money.
• Why billable hours aren’t always what they seem.
• Three pricing strategies you can use to create packages that actually work for your business.

If you’ve been pulling your prices out of thin air or just copying what someone else is doing, this episode is for you.

What You’ll Learn in This Episode

• Why “charging your worth” is bad advice—and what to focus on instead.
• How to calculate your minimum hourly rate with a simple formula.
• The three pricing methods I love for service-based businesses:
  1. Value Stack Method – Add value to your core services.
  2. Milestone Method – Break big projects into manageable phases.
  3. Capacity Block Method – Price based on the time and deliverables you can handle.

Tiny Stepper of the Day

I’ve got a tiny stepper for you today: Look at your last three projects. Which of these pricing methods would have made them more profitable and enjoyable? Start experimenting and see what works for you.

Links and Resources Mentioned

• Download the Free Pricing Worksheet: I’ve created a free worksheet to help you calculate your costs and explore the pricing methods I shared in this episode. Grab it at TheMainStage.ca
• Follow Me on Threads: Want unfiltered, behind-the-scenes chaos? Come hang out with me on Threads at @themainstage.ca.

Threads: @themainstage.ca
Website: themainstage.ca
K like what? Newsletter:  Sign up here 
LinkedIn: Kathleen Stewart - The Main Stage
LinkedIn Newsletter: Brandthropology