The Digital Marketing Podcast

In today's episode, we talk about planning your 2020 marketing strategies, the importance of brand emotion and loyalty and how to get more attention in today's online world.

Today we talk about Amazon and their potential play to upend the Real Estate Industry. We talk about why this is important and no matter what industry you are in, and if this happens to you, steps you can take to protect yourself.

VIEW EXAMPLES I ADDED IN MY BLOG POST: https://bit.ly/2MeOqlf

Part of the problem we come across when talking with brands about getting their content marketing strategies together is that they think content marketing only revolves around a single discipline. Today we talk about 5 of our favorite content marketing strategies.

So many Realtors® say that online real estate leads suck. The truth is they don't. You're just choosing the wrong kind of leads and not marketing to them correctly. Today we discuss what the correct leads are. We also SPECIFICALLY break down how to market to these leads.

Today we talk about how you can take a single piece of original content and turn it into 10 original pieces of content that you can use to build your brand.

The thing about LinkedIn that I think is so amazing is that from a social marketing perspective, it's really in its infancy. Organically, if you have a great value-added piece of content you publish on their network, you are going to get lots of eyeballs and engagement.

Today we talk about how Digital Media has changed the landscape of marketing and how the marketing experience is no longer linear and how you need to approach things in order to ensure a successful campaign.

Companies are not using digital marketing correctly. They are in for a rude awakening, especially with the Internet commoditizing everything. Today we discuss this phenomenon and how to evolve to fend it off.