Trends are always changing. You can guarantee that design trends will come and go. It is always the most important to focus on remaining true to your brand and your business while also staying up to date and relevant. Here are some of the most popular branding design trends we're seeing in 2021.

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We say it all the time: Your website is the face of your business online. It acts as a 24-hour salesperson, nurturing leads through to a sale at all hours of the day. It is essential to be sure your website is up to date, both in content and in design. Here are some popular website design trends we're seeing in 2021. 

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Updating your website to be optimized for mobile is essential, and monitoring your analytics to cater your websites to your specific demographic is just as essential. We’re going to analyze why and how you should optimize your website for mobile, but keep in mind that your first focus should be analytics and what the data is telling you about your users.

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You know those pages linked at the bottom of some (hopefully, most) websites- the Privacy Policy and Terms & Conditions?? Do you really need one? The answer is yes, and here's why.

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The ins and outs of Google call ads including setting up phone call conversion tracking and creating the actual ads & extensions. 

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For any of you that are used to using the existing/previous Google Analytics platform like me, it’s safe to say this transition has been a major pain.

GA4 has completely overhauled the way GA has set up, and there is definitely a learning curve. Having said that, I’m sure once we’re all versed in GA4 it will be a big improvement. But we need to understand it first!

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iOS 14.5 will soon be introduced to Apple users. With this software update comes new privacy requirements that will solidify the necessity for ongoing SEO efforts. By optimizing your website for the search results, you are able to maintain connections with your business’s desired audiences.

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From $6,000-$60,000+ per year, investment in a digital marketing campaign can be intimidating upfront. To ease the feeling of any worry, I urge you to consider the ROI potential. These recent, real-life examples should provide some reassurance and a feel for what could be possible with your digital marketing campaign.

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The visual vs. text content debate is a tale as old as time. Okay, it’s at least 5 years old, and there is a general consensus, but it is a heavily discussed topic in the digital marketing world. With the emergence of social media and the overwhelming shift towards online platforms, it is more and more important to truly understand the content your audience is seeking so that you can ensure your content stands out in the crowd.

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Let's talk about stock images. What are they, where should you use them, where can you find them? 

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