Bryan Clayton is a serial entrepreneur with multiple exits. He is currently co-founder of GreenPal, a web and mobile app that instantly connects homeowners with lawn mowing & maintenance service professionals.

In this episode of the Digital Marketing Podcast, we discuss various aspects of GreenPal's business and how Bryan + team has grown it to $20 Million ARR via SEO, Content Marketing and Video.

> Growth story of GreenPal - How does yourgreenpal.com drive traffic and conversions? What are its top channels?

> What's the current marketing / growth team like at GreenPal

> Content marketing efforts at GreenPal

> More and more marketers / brands are turning towards Video. What's Bryan's take?

> How has the pandemic affected GreenPal's business? What are some of the key learnings?

> Advice for business owners who are facing a tough time due to the pandemic

This podcast episode brings to the forefront a small-town boy MN Hemant Mahto from Bokaro, Ranchi, Jharkhand who has grown his YouTube channel from 0 - 198k subscribers in under a year.

We talk about YouTube growth, personal branding and Hemant's content creation philosophy.

The podcast is in Hindi with intermittent English translation.

Xenia is the founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams at brands like Jaguar, Land Rover, Viber, Siemens, and United Nations. For the past four years, she has worked with hundreds of marketing teams, helping them collaborate efficiently from across the room or across the globe. 

Xenia was recognized on Forbes 30U30, spoke at Cannes Lions, and has been a guest on Growth Marketing Today, Social Geek, Social Minds and many other podcasts. She has also published a book – The Manifesto on Content Marketing Teams, and has recently launched her own podcast – People of Marketing.

In this episode of the Digital Marketing Podcast, we talk about how marketing teams can rise to the current challenges and reinvent collaboration.

Katija Vlatkovich has been working in digital for the past decade, focusing on the areas of digital marketing strategy and advertising for retail/hospitality brands. 

Due to Covid-19, she has been sharing her knowledge with business owners helping them to change their business strategy during this time of chaos, by providing free advice and training in the newly established Ecommerce Training & Advice Facebook Group. She has leveraged her global network of digital marketing and eCommerce experts to provide value to business owners who need some assistance and don’t know where to begin.

She’s worked across the social and digital advertising strategies for some of Australia and New Zealand’s largest retailers including Coles, Kmart, Target, Spotlight, Anaconda, Kathmandu and Blackmores.   

She started her current agency, Misfit Digital, in order to start creating digital advertising strategies that actually made a difference, working with businesses that are centered at adding value to their customers. She believes in looking under the hood of a business and finding real ways that digital can actually help impact the bottom line.  She believes in creating real connections with customers, rather than a short term gain. 

For this reason, at Misfit Digital she got together a team of very intelligent people who love data, marketing and digital as much as she does. The team is excellent at solving problems through digital executions and finding ways to connect with an audience that makes them take action.

They focus on proving ROI and giving our clients real results.

This year they won the top platinum award at the AVA Digital awards for an ecommerce Facebook ads campaign for Australian electronics company, OzMobiles. Achieving an average ROAS of x24.

Katija is one of the leaders in the industry, providing honest, strategic marketing advice that truly gets results.  

 

Rohan Chaubey is the international bestselling author of the award-winning book “The Growth Hacking Book”. His book is endorsed by Amitabh Kant, CEO and Director, NITI Aayog, Government of India. Twitter and IBM’s partner product.

Audiense ranks Rohan as India’s most-followed Growth Hacker. He co-founded International Growth Hacking Day on July 13th, 2019. He also had the honor of being listed as one of the 30 changemakers in India for the year 2018.

He has helped notable organizations like UNESCO, UBER, RedBull, Kalyan Jewellers, Congress, BJP, SoGoSurvey, Freshworks, Interesting Engineering, Quest Nutrition, etc.

Rohan is the host of his own web television series RohanChaubeyTV. He specializes in helping startups acquire their first 100, 1000, 10000 and 100K users/customers/followers.

In this episode of the Digital Marketing podcast, we spoke extensively about Rohan's mantra of growth hacking.

Avi Arya is a father of two girls and 6 dogs, a street car racer turned hotelier turned Social Media Influencer. He is named among the top 25 influencers by Influencive, ranked as one of the top 100 digital icons of the region by Impact Magazine and credited to create 100 million dollar revenues for his clients.

With over 20+ years of experience, Avi now shares his knowledge about Social Media, Digital Marketing and Revenue Generation.

In this podcast interview with Avi, we discuss how Video can be used as a powerful tool to build a personal brand and market your business.

I had a candid conversation with Graham Brown - Host of the Asia Tech Podcast & CEO of Pikkal, a B2B Podcast Agency

We spoke about

• Graham's Podcasting journey
• How podcasting has evolved
• How Graham landed a podcast interview with Tony Fernandes, CEO of Air Asia.
• Graham's story of starting a B2B podcasting agency - Pikkal
• Why today's leaders need to start a podcast - How can companies & leaders benefit from Podcasting
• Graham's favorite podcasts
• What does a typical day in Graham's life look like and his idea of work-life balance.
• Graham's singular goal / mission in life - What's his goal & vision
• Graham's outlook on the podcasting industry in Asia
• What you should know before starting a Podcast

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Who is Mandar Marathe and why should you listen to him in 2020?

I am a software engineer turned digital marketing consultant, owner of a specialized Startup & SME Digital Marketing agency -Briefkase, a professor of Digital Marketing at some of the top B-schools in India including IIT Bombay, Great Lakes & IIM Sirmaur.

I am a cricket traggic, a father to a son and a daughter and husband to a superwoman doctor.

My mission is to help 1 Lac business owners, marketers & business owners become better with Digital Marketing.

Know more about me: https://mandarmarathe.net/digital-marketing-consultant/

FREE Webinars

My free "Digital Traveler" webinar on digital marketing strategy: https://mandarmarathe.net/dt/

My free webinar on "How to build your personal brand on LinkedIn": https://mandarmarathe.net/linkedin/

Digital Courses

Personal branding & lead generation on LinkedIn course - My Winning with LinkedIn: https://mandarmarathe.net/linkedin-growth/

How to build your Winning Website in a Week WhatsApp class: https://mandarmarathe.net/www/

Podcast

All episodes of The Digital Marketing Podcast https://mandarmarathe.net/the-digital-marketing-podcast/

Search Click Grow is a marketing agency that builds business growth systems to rapidly 2-4x your sales using proven digital strategies. Micha McLain has deep expertise in building funnels for his clients and has been in business for more than 16 years.

Here are some question I asked Micha:

1. What does a typical day look like for you? 2. You have been in business for 16+ years. What are your learning? 3. Give us 3 actionable tips for building funnels 4. What are some of the tools you use to build funnels 5. Could you talk to us about the most profitable funnel that you have built 6. Importance of buyer persona's and audience definition

Micha also shared his book recommendations for digital marketers.

As the owner of Local SEO Search since 2013, John's mission is to equip local business owners with the right products (websites), services (SEO) and knowledge to grow and expand to position these business owners as the industry thought leaders by being honest, transparent and having a strong will to succeed in business.   Here are some question I asked John:   1. What is your Why?  (Mission / Purpose / Goal in life)   2. What does a typical day look like for you?   3. Do you have a mentor / guru?  Are there any people you admire and learn from?   4. You have been in the Local SEO Search business for 7+ years. What are your learnings?   5. Give us 3 actionable tips for growing SEO traffic w.r.t local businesses   6. What is the most important skill to have as a Local SEO? Why?   7. Do you read books? Any recommendations?   8. What should folks who are starting out in Local SEO focus on?   9. What should businesses that are not yet online should focus on?   10. Giveaway to all podcast listeners

I have been running Facebook Ads since 2014 for over a 100 clients now. Here are some tips that I have to get good amount of ROI from Facebook / Instagram Ads:

1. Full-form copy

2. Thumb-stopping visuals

3. Lead capture forms

4. Remarket to website visitors

5. A good compelling one-time offer