The Digital Marketing Show

Today's conversation is about content writing. Our guest is Tik from Motion AI.

Karen is a LinkedIn training specialist and on this episode we discuss how market your personal brand and work on your online voice.
https://www.linkedin.com/in/karenhollenbach/

Byron Trzeciak from Pixel Rush Studio talks about Google algorithms and how it affects your website's SEO

Jane Close is a Melbourne based copywriter

Social Media Ads for Businesses

What resources that comes useful when marketing on social media?

That’s the most common question being asked by business owners or start up companies when building up their marketing strategy. Social media has grown rapidly over the past few years, now that businesses use social media as a platform to promote their stuff and get more traction.

Listen in to this episode as Glenn and Zoe talks about using Social media ads for business.

Here are some key points you might want to check out:

Learn more about B2B marketing for social media ( LinkedIn, Facebook, Twitter) (0:29)
Organic posts versus paid/boosted posts (on social media) (1:53)
Build your social media marketing strategy (4:24)
Zoe explains how Boosted facebook posts work (10:30)
Boosted posts versus Ads (12:37)
Ads create leads (16:26)
Promoting blog posts from your website through social media platforms (22:24)
Quick tips for social media strategy (29:31)

Download this episode and get your social media strategy rockin’!

To know more about Zoe Langenberg, you can check her social media platforms and website as well!

Website: Be Social Media
Facebook Page: Be Social Media - Zoe Langenberg
LinkedIn: Zoe Langenberg
Instagram: @zoelangenberg
Podcast: The Small Biz Marketing Podcast

Would you like your own podcast for your business or organisation?
Contact us - [email protected]
Subscribe to this podcast to keep up to date

Find us on Apple iTunes, Spotify, or Stitcher. You can also search for The Digital Marketing Show by Alba Prime
Connect with us on social media
Facebook - https://www.facebook.com/albaprimevideo
Twitter - https://twitter.com/albaprime
Instagram - https://www.instagram.com/albabts/
LinkedIn - https://www.linkedin.com/company/alba-prime/

This podcast is produced by Glenn Biclar, Alba Prime Pty Ltd.

Digital Marketing Techniques
Guest: Nidhi Nilay Shah

Glenn Biclar and Patrick Jones is joined by Nidhi Nialy Shah from Digiwhiz! Listen in as they talk about how websites, funnel pages, and adwords can help your business gain traction and sales.

“Digiwhiz is a digital marketing company that delivers digital solutions based on your unique business requirements and become a part of your business. The dedicated team at Digiwhiz comprises front-end and back-end developers, creative designers, online marketers, and project managers that can work with you end to end to bring your creative ideas to fruition and help you in your digital road map.”

Here are some key take-aways in this conversation:

Nidhi introduces herself and shares about what they do at Digiwhiz
Use of Websites and Funnel Pages as tools to engage with users and convert them into sales
Role of call-to-actions and AdWords on funnel pages
Choosing the right marketing techniques
How digital marketing techniques work
Nidhi’s recommendations of tools and other resources for marketing your business
Nidhi’s insights about using template-based websites versus building websites from scratch
Integrating social media accounts on your website

Feel free to contact Nidhi from Digiwhiz on these following websites:

Digiwhiz - https://www.digiwhiz.com/au/
Facebook Page - https://www.facebook.com/Digiwhiz/

Would you like your own podcast for your business or organisation?
Contact us here: [email protected]
Subscribe to this podcast to keep you up to date.

Find us on Apple iTunes, Spotify, or Stitcher. You can also search for The Digital Marketing Show by Alba Prime.
Connect with us on social media:
Facebook - https://www.facebook.com/albaprimevideo
Twitter - https://twitter.com/albaprime
Instagram - https://www.instagram.com/albabts/
LinkedIn - https://www.linkedin.com/company/alba-prime/

This podcast is produced by Glenn Biclar, Alba Prime Pty Ltd.

Using Social Media for B2B
Guest: Zoe Langenberg
Synopsis: This podcast is the first part of an interview with Zoe Langenberg from BeSocialMedia, a social media management agency. It talks about how B2B companies can benefit from social media marketing platforms, helping them double their marketing exposure and widen their target market.
Show Notes:
Social Media can be helpful in strategy management
Facebook, Instagram, and LinkedIn have the biggest following and will likely be in the next few years
Business owners and decision makers are ALWAYS online, more than 75% of the average users
Email marketing and social media ads target audience with "similar interests" will give you a chance to market your business to other users that you have not reached before
Continuously building an email list will be helpful for future use
A single email can provide 2-5% online visibility, so, imagine what an email list can do for your business
Familiarisation is key with businesses running target ads, hence, tapping their following in return
Segmenting is breaking up groups of people based on their interests
Organic or “day-to-day” posting needs to be done
Facebook's business page gets a lot of following from business groups
LinkedIn is more focused on individual user advertising
A simple company profile that’s liked and shared by employees, employee’s friends, relatives, etc. is already a powerful tool to strengthen an online presence

You can find out more about Zoe at: https://www.zoelangenberg.com.au/about

Would you like your own podcast for your business or organisation?
Contact us here: [email protected]
Subscribe to this podcast to keep you up to date.

Find us on Apple iTunes, Spotify, or Stitcher. You can also search for The Digital Marketing Show by Alba Prime
Connect with us on social media
Facebook - https://www.facebook.com/albaprimevideo
Twitter - https://twitter.com/albaprime
Instagram - https://www.instagram.com/albabts/
LinkedIn - https://www.linkedin.com/company/alba-prime/

This podcast is produced by Glenn Biclar, Alba Prime Pty Ltd.

Patrick Jones from Paperclip joins this podcast as our new co-host and today we speak with Caroline Buffinton of Aurora Creative where we discuss brand strategy.

It's all about LinkedIn basics for this episode and we have a chat with Karen Hollenbach from Think Bespoke.

Please welcome our new co-host on the show, Patrick Jones from Paperclip Studios. It’s great to have him share his perspective and insights along with Glenn Biclar from Alba Prime.
Links mentioned on the show:
•https://www.linkedin.com/in/karenhollenbach/
•https://thinkbespoke.com.au/

Feel free to send us a message, questions, and feedback to [email protected]

This podcast is produced by Glenn Biclar from Alba Prime – Digital Media Production, http://www.albaprime.com or email [email protected] for video, photography, podcasting, and live streaming.

Co-hosted by Patrick Jones from Paperclip Studio – https://www.paperclipstudio.com.au/ or email [email protected] for graphic design, branding, and website services.

Today’s topic is Instagram Stories

We speak with Joel from Joel Strickland Photographics:
•Instagram Stories is very interactive
•You can tag posts with stickers, locations, businesses, and hashtags
•Each post live for 24 hours
•9:16 visual orientation
•Boomerang, super zoom
•Ability to push Insta Stories to Facebook Stories
•New form of news and is used by mainstream media
•Videos are around 15-20 seconds in length
•Advertising on Instagram Stories
•Tools mentioned: Schedugram, Enhance, Snapseed, CutStories, Picframe, Word Swag, Facebook Creator, Adobe Premiere Rush CC
•Contact Joel Strickland - http://www.joelstrickland.com.au