Jo Trizila, founder of TrizCom PR & Pitch PR, shares her expertise on SEO from a PR perspective. Jo highlights the importance of understanding SEO to boost online visibility & drive organic traffic. Through client examples, she demonstrates how a well-crafted content strategy, backed by earned media placements, can significantly improve search engine rankings & conversions. Jo emphasizes PR's unique value in content creation. She discusses Google's E-E-A-T algorithm & how PR can showcase a brand's expertise, authoritativeness & trustworthiness. Gain insights on keyword optimization, link building & the impact of user engagement & social media on SEO. Whether you're a brand marketer or a PR professional looking to expand your digital skills, this episode offers actionable strategies to enhance your online presence & achieve business objectives. For more information: What Affects SEO: A Public Relations Guide - https://www.trizcom.com/blog/what-affects-seo-a-pr-perspective.

Discover how to turbocharge your digital presence by blending the power of public relations and SEO. Join PR expert Jo Trizila as she shares proven strategies to drive organic traffic, build industry authority, and achieve measurable results. Dive into the future of integrated communications on the TrizCom Digital PR Podcast.