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What does it really take to build a powerhouse in-house agency?

In this episode of The Digital Revolution Podcast, Eli talks with Kasper Sierslev about the intricacies of building and managing an in-house agency. Kasper, an expert with extensive experience in creative marketing and in-house collaboration, shares valuable insights and actionable advice for business owners. Topics covered include managing marketing channels, the importance of consistency and strategy, leveraging AI and tech tools, and optimizing business processes for growth. The conversation also delves into Kasper's personal journey and his vision for the future of the digital marketing space.

00:00 Intro
00:37 Meet The Expert
02:11 In-House Marketing and Creative Collaboration
03:02 Casper's Early Life and Career Path
06:49 Building In-House Agencies
10:21 The Role of Technology in Marketing
20:43 AI and Future Trends in Marketing
26:59 Advice for Business Owners
32:06 Conclusion and Farewell

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What would you do if you had to master SEO from scratch in 2025—without wasting time or money?

In this episode of The Digital Revolution Podcast, Eli Adams dives into the steps he would take if he had to learn SEO all over again in 2025. Eli discusses the importance of focusing on user intent, implementing and learning from mistakes, avoiding expensive tools initially and emphasizes the need to keep practicing essential SEO skills. He also shares a personal story illustrating the power of repetition and focus.

00:00 Intro
01:53 The Challenges of Learning SEO
03:00 The Importance of User Intent in SEO
03:35 A Personal Story: Overcoming Challenges
10:52 Applying Lessons to SEO
12:00 Five Essential Steps to Master SEO
15:16 Step-by-Step Guide to Building Your SEO Skills
19:58 Common Mistakes to Avoid in SEO
22:28 Final Thoughts and Encouragement

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Are you struggling to grow your online presence and wondering what you're missing?

In this episode of The Digital Revolution Podcast, Eli Adams discusses five often overlooked truths about growing an online presence. Topics cover the importance of having a solid offer, ensuring your website is optimized with clear calls-to-action, the difference between cheap and valuable traffic, the myth of 'set it and forget it,' and fundamental steps for starting fresh with a strong foundation.

00:00 Intro
01:00 The Reality of Growing Online
02:08 The Importance of a Good Offer
04:43 Common Website Mistakes
07:21 Understanding Traffic Quality
10:39 The Myth of 'Set It and Forget It'
16:43 Starting Fresh: Building a Strong Foundation
22:56 Recap and Final Thoughts

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What does it really take to build a 7-figure business online?

In this episode of The Digital Revolution Podcast, Eli interviews Max Oliver, a 24-year-old entrepreneur and owner of the successful social media marketing company Three Second Media. Max shares insights about his journey in building a seven-figure business, his early life influences, mission experience, and core marketing strategies. The discussion also covers the importance of building a personal brand, leveraging AI in marketing, and the future of digital marketing.

00:00 Intro
00:57 Meet the Expert
01:03 Max Oliver's Background and Achievements
01:52 Personal Connection and Professional Impressions
02:52 Max's Early Life and Influences
05:58 Transition to Business and Marketing
11:12 Mission Experience and Marketing Insights
18:44 Starting and Growing a Marketing Agency
25:41 Challenges and Future Goals
29:33 The Importance of Personal Growth in Leadership
30:19 Common Marketing Mistakes and How to Avoid Them
32:40 Foundations for Successful Marketing
42:28 Leveraging AI in Marketing
50:01 Building a Personal Brand
56:07 The Future of Digital Marketing
59:00 Conclusion and Final Thoughts

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Is your business making these local SEO mistakes?

In this episode of The Digital Revolution Podcast, hosted by Eli Adams, the focus is on the critical importance of local SEO for businesses, especially in the age of AI. Eli discusses common misconceptions about local SEO, the major mistakes businesses make, and effective strategies to optimize local SEO. He also debunks the myth that SEO is dead, emphasizing its evolving nature and offers practical advice for businesses to improve their local search rankings.

00:00 Intro
00:50 Understanding Local SEO in the Age of AI
02:02 Importance of Local SEO for Businesses
03:46 Debunking the 'SEO is Dead' Myth
09:35 Common Mistakes in Local SEO
10:58 Effective Strategies for Local SEO
11:53 The Role of Reviews in Local SEO
14:53 Optimizing Multi-Location Businesses
16:17 Local Link Building Tactics

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Have you ever wondered what it takes to scale a brand to over $2 billion in revenue? 

In this episode of The Digital Revolution Podcast, Eli is joined by Lyndi Smith, a seasoned marketer and the founder of Seeds of Time, about her journey in scaling the global brand Young Living Essential Oils to over $2 billion in revenue. The conversation delves into the importance of understanding customers, the significance of digital strategies, and insights from both her Young Living experience and her new venture, Seeds of Time.

00:00 Intro
00:43 Meet the Expert
03:11 Early Career and Transition to Marketing
10:07 Importance of Understanding the Customer
13:46 The Shift to Digital Marketing
15:41 Understanding the Competition
16:29 Exciting New Ventures: Seeds of Time
17:13 Challenges and Strategies for Startups
18:03 The Importance of Content and Templates
24:27 Effective Email Marketing
27:30 Tools and Platforms for Business Growth
31:48 Lessons from Young Living's Growth
36:50 Going Global: Challenges and Strategies
41:03 The Future of Digital Marketing
44:37 Conclusion and Final Thoughts

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Have you ever clicked a link and felt like it was made just for you?

In this episode of The Digital Revolution Podcast, Eli is joined by Scott Cate, a SaaS innovator with three decades of software experience, joins Eli Adams to discuss the significance and implementation of real-time marketing techniques using dynamic links. They explore the evolution of link management, the importance of flexible URL structures, and innovative marketing strategies that can significantly boost conversion rates.

00:00 Intro
00:43 Meet the Expert
01:35 Scott Cate's Background and Early Career
06:42 Learning Programming Languages
08:52 Scott's Entrepreneurial Journey
14:38 Innovative Projects and Side Hustles
20:41 Deep Dive into Real-Time Marketing
34:22 Advanced Bot Management and Real-Time Analytics
35:42 Unique Uses of ProLinks by Customers
36:20 Open Graph Images and Unfurling Explained
38:57 Real-Time Marketing with ProLinks
42:24 Dynamic QR Codes and Their Applications
47:18 Campaign Management and Rules Inheritance
56:20 Future of Digital Marketing with AI
01:02:42 Practical Applications and AB Testing
01:07:35 Conclusion and Final Thoughts

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How do you stand out in a crowded digital marketplace and generate leads that actually convert?

In this episode of The Digital Revolution Podcast, Eli is joined by Katie Clark, Senior Director of Marketing at UScience, about effective lead generation strategies. They cover Katie's impressive background in marketing and acting, strategies for competitive teardowns, creating thought leadership reports, and navigating the challenges of being a working mother in digital marketing.

00:00 Intro
01:05 Introduction and Guest Welcome
01:42 Katie Clark's Background and Career Journey
05:55 Katie's Acting Experience and Transition to Marketing
11:08 Current Role and Exciting Projects
12:58 Deep Dive into Lead Generation
14:36 Best Practices and Tips for Effective Lead Gen
20:32 Analyzing Competitors and Differentiating Your Business
23:04 Thought Leadership and Its Impact on Lead Gen
24:02 Key Components to High Converting Thought Leadership Reports
27:17 Starting Out: Promoting Your Content
29:00 Optimizing Lead Forms for Better Conversion
29:13 Optimizing Lead Form
31:10 The Importance of Lead Hygiene
33:37 Nurturing Leads: Building Relationships
37:48 Postmortem and Renewal Strategies
39:17 The Future of Lead Generation with AI
43:14 Balancing Work and Family: A Woman's Perspective
50:28 Conclusion and Final Thoughts

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Take the podcast survey: https://fireusmarketing.com/podcast-survey/

This week's episode of the Digital Revolution Podcast takes a different approach as we hit a milestone: 65 episodes! Reflecting on the journey, we'll look at some key stats, discuss the evolution of the show, and explore future directions. Join the conversation and share your feedback on how the podcast can keep improving.

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What’s the secret to standing out in the crowded digital space?

In this episode of The Digital Revolution Podcast, Eli is joined by Patrick Williams, an industry veteran in the digital space. They discuss Patrick's journey from his early life and career beginnings to his extensive experience in digital marketing, freelancing, and content creation. The conversation touches on practical advice for businesses, the role of AI in marketing, the power of organic content, and the importance of mental health in the workplace.

00:00 Intro
00:45 Meet the SEO Expert
01:31 Patrick's Early Life and Career Beginnings
03:28 Journey into Digital Marketing
04:31 Freelancing and Content Creation
09:18 Agency Experience and Freelancing
14:42 AI in Digital Marketing
19:13 Local SEO Strategies for Service Businesses
22:16 National E-commerce SEO Strategies
23:10 The Power of Organic Content in E-commerce
24:13 Engaging with Your Customer Base
25:08 Leveraging Social Media Algorithms
26:18 Creating Content with Limited Resources
27:15 The Power of Posting Frequently
27:59 Understanding Social Media Algorithms
28:55 Strategies for Different Platforms
31:00 Prioritizing Digital Marketing Channels
33:05 Utilizing AI and Free Tools
35:28 The Future of Digital Marketing
38:20 Mental Health in the Workplace
40:53 Personal Stories and Mental Health Advocacy
48:41 Final Thoughts and Encouragement

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