The Digital Slice

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad Friedman and Carly Ries as they chat about thriving as a solopreneur, beating isolation, collaborating with others, and growing your network.

Carly Ries has been immersed in the marketing world for nearly two decades, bringing her expertise to businesses ranging from local mom-and-pop shops to global Fortune 500 companies.

Since 2016, she has embraced the remote work lifestyle as an independent contractor.

Starting in 2020, as the Fractional Chief Marketing Officer for LifeStarr, co-hosting the Aspiring Solopreneur podcast, and co-authoring the upcoming book, Solopreneur Business for Dummies. Carly has dedicated her career to helping solopreneurs create businesses and lives they love. She has found that while she initially set out to educate other solopreneurs, they have taught her just as much. Carly deeply understands the ins and outs of solopreneurship and is passionate about empowering others on their entrepreneurial journeys.

The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Brad Friedman and Nick Musica discuss whether SEO is dead in the age of AI. They talk about what still works and what doesn't for small businesses trying to get found online.

Nick has been a practicing, hands-on SEO expert since 2003. He led SEO efforts at High Point Insurance (Now Plymouth Rock), Esurance and Rocket Lawyer before starting his SEO agency, Optics In, in 2019.

Nick and his team at Optics In, LLC, provide SEO strategy and execution for small businesses in various sectors, including finance and technology.

Nick co-authored When Search Meets Web Usability, a book about SEO and web usability, in April 2009. He also taught a masters-level class on User Experience at NYU and has presented at SMX in Germany and ClickZ in San Francisco.

The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Influencer and affiliate marketing decoded! Join Brad Friedman & Tye DeGrange to explore tools and tactics that drive real business growth.

Tye DeGrange is the Founder and CEO of Round Barn Labs, a leading growth marketing agency specializing in affiliate and influencer marketing for top tech brands, including Grammarly, Nextdoor, Meta Quest, and Atlassian. With 20 years of experience in performance marketing, Tye has driven growth for startups and Fortune 500 companies across e-commerce, B2B SaaS, and Consumer Tech. A graduate of UC Santa Barbara with a degree in History, Tye began his career at Sequoia-backed AdBrite, one of the first ad networks. Under his leadership, Round Barn Labs has earned accolades such as Boutique Agency of the Year and recognition as a Top 30 Global Affiliate Marketing Agency.

Based in Austin, TX, Tye is passionate about building growth-focused teams and identifying innovative revenue opportunities. Outside of work, he enjoys playing tennis, exploring Austin with his wife Blaine, and spending time with their two young children, Hayward and Gray.

The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad Friedman and John Horn as they chat about digital advertising and how to achieve real ROI while ensuring sustainable growth.

John Horn is the CEO of StubGroup, where he helps small business owners and marketing teams struggling with paid ads to achieve real ROI. John combines expert ad management with a personalized, boutique approach that fosters close client relationships and ensures sustainable growth without the risk of unexpected setbacks like ad disapprovals or suspensions.

John's journey began at 19, working in a warehouse while nurturing a passion for marketing. In 2012, he joined his brother to build StubGroup from the ground up, despite having little experience. The turning point came when John realized businesses needed more than just a PPC expert—they needed a partner to navigate the complexities of scaling.

The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Brad Friedman and Eitan Koter chat about why video is the fuel that drives commerce and how businesses can incorporate video into their marketing strategy.

Eitan Koter is the Co-founder and Co-CEO of Vimmi, a leading video commerce SaaS company providing multi-channel shoppable video and live shopping solutions to brands and retailers. With two decades of experience in startups and public companies, including a NASDAQ IPO, Eitan is a thought leader in video commerce, digital marketing, social commerce, and startup bootstrapping. He frequently speaks about futuristic immersive digital experiences and the convergence of media and commerce.

The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad Friedman and Andy Culligan as they chat about getting your sales and marketing teams to work together and the hidden costs of siloed teams.

Andy Culligan is a marketing leader specializing in revenue growth and scaling SaaS businesses. With close to a decade of experience in both marketing and sales, Andy excels as a Fractional CMO, CRO, and Marketing Advisor. He is known for his straightforward approach to Account-Based Marketing (ABM), aligning marketing and sales teams to drive commercial success. Andy has held key marketing leadership positions at multiple SaaS companies including Emarsys (acquired by SAP), Exponea (acquired by Bloomreach) & Leadfeeder (now Echobot). He focuses on personalized marketing strategies that create meaningful touchpoints, ultimately boosting revenue for his clients.

The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad Friedman and Jeff Hampton as they chat about how businesses can leverage YouTube to boost visibility, attract clients, and grow revenue.

Jeff Hampton is a seasoned entrepreneur and legal professional with a distinguished career spanning over two decades. With a background as both a prosecutor and a litigator, Jeff has handled over 100 jury trials, gaining extensive courtroom experience.

As the founder of two successful law firms, Jeff has demonstrated a unique talent for scaling service-based businesses. He established Fulgham Hampton Criminal Defense Attorneys and STR Law Guys, each specializing in distinct areas—criminal defense and asset protection for real estate investors, respectively. Under Jeff's leadership, these ventures have flourished into multi-seven-figure enterprises.

A trailblazer in digital marketing for legal services, Jeff has leveraged the power of YouTube to amplify his personal brand and drive substantial revenue growth.

The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Brad Friedman and Kasper Sierslev reveal how smart marketing processes free you up to focus on the fun, creative work.

Kasper Sierslev is not just a marketer; he's a visionary thought leader dedicated to transforming in-house marketing and creative collaboration. Kasper's journey is a testament to his commitment to sharing knowledge and nurturing creativity, not solely for client acquisition, but for the elevation of the entire industry.

As the founder of a company that helps brands establish and fortify in-house competencies, Kasper brings a wealth of experience. His extensive background encompasses pivotal roles in respected brand agencies, as well as steering his own startup and overseeing global campaigns for one of the world's largest shipping companies. This multifaceted experience equips him with a unique perspective, allowing him to effortlessly bridge the gap between diverse industry landscapes.

Kasper's passion for in-house marketing is palpable, evident in his best-selling book, "Moving In-House." He envisions a future where books, reports, and talks act as catalysts for innovation, propelling the industry toward new heights. With expertise that spans marketing operations, creative synergies within in-house teams, and content production, Kasper is poised to steer your podcast toward an illuminating exploration of in-house excellence.

The Digital Slice Podcast is brought to you by Magai. Up your AI game at friedmansocialmedia.com/magai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

In this episode of The Digital Slice Podcast, Brad Friedman and Will Haire talk about how D2C brands can leverage Amazon to scale their businesses.

Will Haire is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency dedicated to direct-to-consumer retail brands aiming to aggressively grow sales on the world's largest marketplaces like Amazon and Walmart. With over half a billion dollars worth of sales on marketplaces, Will has established himself as a leading authority in the industry.

Will has extensive experience working with e-commerce businesses, leading the strategic planning, implementation, and tactical execution of marketing strategies for products across all Amazon business segments. BellaVix has successfully collaborated with renowned brands such as Instant Pot, Wilton, and Outward Hound, delivering exceptional growth and results. As an agency, BellaVix is proud to be part of Amazon's Service Provider Network, a Verified Amazon Advertising Partner, and an Amazon Global Selling Partner, ensuring top-tier service and expertise for their clients.

In his spare time, Will is a Father of two, Victoria and Sebastian, and handles most of the planning for family activities, which he loves. When not parenting, he appreciates good coffee or whisky, depending on the time of day. Will is passionate about helping brands achieve category domination.

The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad Friedman and Rich Kahn as they chat about how every business doing any amount of digital advertising is likely experiencing ad fraud.

Co-Founder and CEO of Anura, proud father of four, and serial entrepreneur since 1993, Rich Kahn is a dedicated professional with decades of experience in digital marketing. He started Anura, an ad fraud solution designed to improve campaign performance by accurately exposing bots, malware, and human fraud. His track record of success includes operating a business that made the Inc. 5000 list for five years in a row, achieving an Ernst & Young Entrepreneur of the Year award for technology, and operating one of the fastest-growing advertising & marketing companies in the U.S.

The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai